Shakeology
 | |
| Type | Dietary supplement |
|---|---|
| Inventor | Isabelle Daikeler and Daren Olien |
| Inception | 2007 |
| Manufacturer | BODi / Beachbody |
| Available | United States, Canada |
| Website | www |
Shakeology is a line of dietary supplement shakes produced by Beachbody (now known as BODi), marketed as a “superfood nutrition shake.” The product is promoted as providing comprehensive nutrition in a shake.[1]
The shakes aim to be a convenient way to increase daily intake of essential nutrients. Shakeology contains protein, probiotics, prebiotics, vitamins, minerals, adaptogens, and antioxidants. It has been shown in a 2018 clinical study[2] to help curb cravings and in a 2022 clinical study to help support weight loss.[3]
History
[edit]In 2007, BODi founder and CEO Carl Daikeler worked with Isabelle Daikeler and Darin Olien to create Shakeology.[4] Isabelle Daikeler is a certified trainer, one of few to receive the Distinguished Achievement Award from the International Sports Sciences Association.[5] Darin Olien, who describes himself as a “superfood hunter”, is an author and TV and podcast host known for his advocacy of alternative medicine and whole food plant-based nutrition. He co-starred and produced the Netflix docuseries Down to Earth with Zac Efron in 2020.[6]
Shakeology sales by 2018 brought in two thirds of the company's revenues.[4] The product was initially distributed through a network of independent sales partners under a multi-level marketing (MLM) model,[4] but in 2024 BODi closed down the partner network and moved to direct-to-consumer sales, including affiliate marketing.[7]
Nutrition
[edit]
Each serving of Shakeology typically provides around 130–160 calories, 16–17 grams of protein, and about 7 grams of sugar, depending on the flavor, and varying protein content depending on the formula, with non-vegan versions offering whey protein for higher bioavailability. It also includes digestive enzymes, prebiotics, and probiotics.[8][9]
The product comes in both dairy-based and vegan formulations, with flavors such as chocolate, vanilla, tropical strawberry, cookies & creamy (US only) and café latte.[10]
In 2024, the company launched a new formula with no added sugar.[11]
References
[edit]- ↑ Rehfeldt, Courtney (2023-03-17). "Major Rebrand: Beachbody Transforms to BODi, Announces Q4 2022 Results". Athletech News. Retrieved 2025-09-25.
- ↑ Sharafi, M (2018). "Effect of a high-protein, high-fiber beverage preload on subjective appetite ratings and subsequent ad libitum energy intake in overweight men and women: A randomized, double-blind placebo-controlled, crossover study". Current Developments in Nutrition. 2 (6) nzy022. doi:10.1093/cdn/nzy022. PMC 6016687. PMID 29955731.
- ↑ Glynn, Erin L; Fleming, Stephen A; Edwards, Caitlyn G; Wilson, Michael J; Evans, Malkanthi; Leidy, Heather J (2022). "Consuming a Protein and Fiber-Based Supplement Preload Promotes Weight Loss and Alters Metabolic Markers in Overweight Adults in a 12-Week, Randomized, Double-Blind, Placebo-Controlled Trial". The Journal of Nutrition. 152 (6): 1415–1425. doi:10.1093/jn/nxac038. PMC 9178960. PMID 35212740.
- 1 2 3 Debter, Lauren. "Inside Beachbody's Billion-Dollar Fat Burning Empire". Forbes. Retrieved 2025-09-25.
- ↑ "Isabelle Daikeler - Executive Bio, Work History, and Contacts - Equilar ExecAtlas". people.equilar.com. Retrieved 2025-09-25.
- ↑ Schatz, Robin D. "Can A New 'Supernut' Help Reforest Brazil's Savanna? The Cofounders Of Barùkas Are Betting On It". Forbes. Retrieved 2025-09-25.
- ↑ "Beachbody Company Evolves Core Business" (Press release). Businesswire. September 30, 2024 – via Yahoo Finance.
- ↑ RD, Jennifer House MSc (2021-08-20). "A Dietitian's Unbiased Beachbody's Shakeology Review". First Step Nutrition. Retrieved 2025-09-25.
- ↑ "Shakeology & Power Greens Boost Review (2025)". 2017-03-21. Retrieved 2025-09-25.
- ↑ "Understanding Shakeology: A Comprehensive Guide | BODi". 2025-02-19. Retrieved 2025-09-25.
- ↑ Dafter, Rich (2025-07-29). "Shakeology Superfood Nutrition Difference". How To Be Fit Blog. Retrieved 2025-09-29.