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Sammy Stephens

From Wikipedia, the free encyclopedia
Sammy Stephens
Born (1957-07-10) July 10, 1957 (age 69)
Known forTelevision advertisement
Websitefleamarketmontgomery.com

Sammy Stephens (born 10 July 1957)[1][2] is an American entertainer from Montgomery, Alabama. He is best known for performing in a television advertisement for Flea Market Montgomery, which originally aired in 2006.[1][3][4][5]

Stephens got his first job as a radio announcer, and also used to sell automobiles in the 70s and 80s. He became owner of Flea Market Montgomery in 2003 when the previous owner put it up for sale due to low sales. Stephens then started advertising it with the slogan "It's just like, it's just like a mini mall!" and became a celebrity due to the ad.[3][4]

He made a 2006 appearance on The Ellen DeGeneres Show,[6][1] and the 2026 film Backrooms makes a subtle nod to the commercial, which Stephens said has caused a recommitted interest in it. Stephens also wrote a book titled "I Believe In Me" which was set to release the last week of August 2026, however it has not yet been released.[7][8]

References

[edit]
  1. 1 2 3 "16 years later, Sammy "Mini-Mall" Stephens is still trying to go viral". Inverse. 2022-10-29. Retrieved 2026-08-23.
  2. https://www.facebook.com/Sammystephenstv/about_contact_and_basic_info
  3. 1 2 teedadawg (2006-11-30). Flea Market Montgomery - Long Version. Retrieved 2026-08-23 via YouTube.
  4. 1 2 Writer, Jamon Smith Staff. "Schtick , self-promotion". The Tuscaloosa News. Retrieved 2026-08-24.
  5. BRUMBACK, KATE (2007-07-01). "YouTube spot launches career of flea market owner". Chron. Retrieved 2026-08-24.
  6. careybarrett (2006-12-10). sammy stephens. Retrieved 2026-08-23 via YouTube.
  7. Schuessler, Simon (2026-07-10). "Man behind iconic 'Flea Market Montgomery' jingle speaks about years since fame, new book". www.wsfa.com. Retrieved 2026-08-23.
  8. "Flea Market Montgomery star still waiting for cheque from YouTube". Nine.com.au. 2015-06-16. Retrieved 2026-08-24.