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// Workers AI · dad joke modeWhy did Safia Minney bring a ladder? She wanted to take her style to a higher Minney.

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From Wikipedia, the free encyclopedia

Safia Minney
MBE FRSA
Photograph of Safia Minney
Minney in 2017
Born1964 (age 61–62)
OccupationsSocial entrepreneur, speaker, author

Safia Minney (born 1964) is a British social entrepreneur and author who was the founder of Global Village,[1] which she set up in 1991,[2] and the founder and former Global CEO of People Tree,[3][4] a sustainable and Fair Trade fashion label. She is a spokesperson and campaigner on Fair Trade and ethical fashion.[5] She initiated World Fair Trade Day in 1999,[6] which is endorsed by the World Fair Trade Organization and their members and celebrated on the second Saturday of May each year.

Minney wrote the books Naked Fashion: the New Sustainable Fashion Revolution,[7] Slow Fashion,[8] Aesthetics Meets Ethics,[9] Slave to Fashion[10] and Regenerative Fashion. [11]

Early life

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Minney was born in Britain in 1964 to a Swiss mother and Indo-Mauritian father.[12][1][13][better source needed]

Career

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Early work

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Minney started her career in marketing and publishing. She worked for Creative Review magazine for four years[14] and created her own social marketing consultancy[15] working with magazine New Statesman and environmental organization Friends of the Earth. In 1990, Minney moved to Tokyo with her husband where she learnt Japanese[16] before working for a publishing company, Amnesty International,[17] and the Body Shop.[18]

Fair trade work

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In 1991, Minney founded Global Village, a non-governmental trading organization in Japan.[19] She began working with two students from Yokohama University, initially publishing a free leaflet that provided consumers with environmental and organic information and listings, and later also selling fair trade products.[20]

In 1995, Fair Trade Company was formed as a limited company in Japan by transferring the fair trading activity of Global Village. A shop was opened in the Jiyugaoka district of Tokyo and in 1996 the business became a member of the World Fair Trade Organization.[21]

In 2000, People Tree was launched by Fair Trade Company in London to establish fair trade fashion in Europe.[22] In 2014, People Tree became the first company to be awarded the World Fair Trade Organisation Fair Trade product label with an international sales turnover of £8m.[23] During her time at People Tree, Minney worked with designers, celebrities and influencers, including Emma Watson,[24] Dame Zandra Rhodes,[25] and Bora Aksu.[26]

Minney left People Tree as Global CEO at the end of 2015 after separating from her husband James Minney, who was Chief Financial Officer.[27] Following her departure, she spent some time as Managing Director of ethical shoe brand Pozu.[28]

References

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  1. 1 2 "People Tree takes root in Japan". Japan Today. 16 December 2008. Retrieved 20 September 2021.
  2. ↑ West, Naomi (22 November 2003). "A World of Difference". Telegraph Magazine.
  3. ↑ "Lucy Siegle meets the winners of the ethical fashion award People Tree". the Guardian. 6 June 2009. Retrieved 20 September 2021.
  4. ↑ "Top of the fair trade fashion tree". The Independent. 9 February 2010. Retrieved 20 September 2021.
  5. ↑ Nikita (29 June 2017). "Safia Minney's Journey to Pioneering a Sustainable Fashion Label". Women's Business Club. Retrieved 20 September 2021.
  6. ↑ Intern, Comms (4 May 2016). "'Slave to Fashion', a book and educational campaign by Safia Minney, MBE". World Fair Trade Organization. Retrieved 20 September 2021.
  7. ↑ Naked Fashion: The New Sustainable Fashion Revolution. Oxford, UK: New Internationalist. 2011. ISBN 978-1-78026-041-9. Retrieved 11 October 2017 – via Barnes & Noble.
  8. ↑ Safia., Minney (2016). Slow Fashion. New Internationalist. ISBN 978-1-78026-285-7. OCLC 947083834.
  9. ↑ Noble, Barnes &. "Slow Fashion: Aesthetics Meets Ethics". Barnes & Noble. Retrieved 6 August 2018.
  10. ↑ Noble, Barnes &. "Slave to Fashion". Barnes & Noble. Retrieved 6 August 2018.
  11. ↑ Minney, Safia (2022). Regenerative Fashion. London: Laurence King Publishing. ISBN 978-1-5294-1992-4.
  12. ↑ "My Fair Lady". Lucire. Retrieved 8 January 2024.
  13. ↑ Woods, Kate (12 March 2011). "Safia Minney". Juno. Archived from the original on 17 September 2013. Retrieved 25 October 2023.
  14. ↑ "Ethical Entrepreneurship: Safia Minney". Ivy City Tribune. 13 October 2012. Retrieved 20 September 2021.
  15. ↑ "People Tree takes root in Japan". Japan Today. Retrieved 20 September 2021.
  16. ↑ "Ethical Entrepreneurship: Safia Minney". Ivy City Tribune. 13 October 2012. Retrieved 20 September 2021.
  17. ↑ "Safia Minney – Illustrated Women in History". 10 January 2019. Retrieved 20 September 2021.
  18. ↑ "Fashion with a conscience". The Times. ISSN 0140-0460. Retrieved 20 September 2021.
  19. ↑ "People Tree takes root in Japan". Japan Today. 16 December 2008. Retrieved 20 September 2021.
  20. ↑ "Ethical Entrepreneurship: Safia Minney". Ivy City Tribune. 13 October 2012. Retrieved 20 September 2021.
  21. ↑ Europe, WFTO (16 November 2015). "Our Members – People Tree". WFTO Europe. Retrieved 20 September 2021.
  22. ↑ "Awardees". Schwab Foundation for Social Entrepreneurship. Retrieved 20 September 2021.
  23. ↑ ben (21 March 2019). "Our Fair Trade System". World Fair Trade Organization. Retrieved 20 September 2021.
  24. ↑ "Top of the fair trade fashion tree". The Independent. 9 February 2010. Retrieved 20 September 2021.
  25. ↑ "Featured Video – Safia Minney and Zandra Rhodes | Eco Fashion Talk". Retrieved 20 September 2021.
  26. ↑ UK, POPSUGAR Fashion (23 September 2008). "On Our Radar: Bora Aksu for People Tree". POPSUGAR Fashion UK. Retrieved 20 September 2021.
  27. ↑ Mcgregor, Kirsty (21 April 2022). "Power from the People". Drapers.
  28. ↑ Hendriksz, Vivian (9 February 2017). "Safia Minney joins Po-Zu as Managing Director". FashionUnited. Retrieved 20 September 2021.
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