// Workers AI · dad joke modeWhat did Sabukaru say to its date? "You belt my heart.
 Sabukaru Issue 2; variant cover art by Aya Takano. | |
| Editor | Adrian Bianco |
|---|---|
| Categories | Art, fashion, music, and pop-culture |
| Frequency | Annual (print), continuous (online) |
| Founder | Adrian Bianco |
| Founded | 2017 |
| First issue | July 29, 2025 (print) |
| Country | Japan |
| Based in | Tokyo |
| Language | English, Japanese |
| Website | https://sabukaru.online/ |
Sabukaru (stylized: sabukaru, lit. 'subculture') is an online and print magazine based in Tokyo, Japan, focusing on international and Japanese art, fashion, and music, in addition to pop and underground culture.[1][2][3][4] It was founded in Germany by Adrian Bianco in 2017[a] and moved to Tokyo in 2019.[5][6][3] The magazine is published primarily in English, with some Japanese-language articles.[5][6]
In addition to publishing online and print articles, Sabukaru has collaborated with Japanese and international fashion brands (e.g. Birkenstock and Asics) and organized fashion-related events, pop-ups and showroom projects.[7][8][9][4]
History
[edit]In 2017, Sabukaru[a] was founded as a personal blog in Germany by journalist Adrian Bianco. Following a visit to Japan while working for Vice, in 2019, he relocated Sabukaru to Tokyo, Japan.[6] With himself as the editor-in-chief, it developed into an online (and later print) magazine with staff editors and an office in Tokyo.[6][3] The magazine has been described as focusing on Japanese underground culture, youth fashion and independent artists.[1][2][4][8][10]
In 2021, Bianco announced intentions to create a print edition of Sabukaru and host events tied to the magazine.[11]
The first annual printed edition was published in July 2025.[12][13] The printed edition is published in English[14] and contains collaborations with international artists.[15] Each edition is printed with multiple cover pages by varied visual artists and photographers.[13][15]
The first edition was distributed internationally, with a limited, physical-only release in Taiwan. Distribution was expanded in the second edition – focused on Taiwanese culture – which is available in physical and online stores in the country.[2][16]
Notes
[edit]References
[edit]- 1 2 "WWD Japan Weekly". WWD Japan. Vol. 2382. November 25, 2024.
- 1 2 3 "年度次文化聖典：《Sabukaru Magazine》第一期已正式登陸台灣". Hypebeast (in Chinese). 2025-08-11. Retrieved 2026-07-15.
- 1 2 3 Margolis, Ora (2024-08-30). "Adrian Bianco: 'Leaving your comfort zone keeps you alive'". The Japan Times. Retrieved 2026-07-14.
- 1 2 3 "Long Live Japanese Pop Culture! - UT magazine". ユニクロ(UNIQLO)オンラインストア. Retrieved 2026-07-14.
- 1 2 "About". sabukaru. Retrieved 2026-07-14.
- 1 2 3 4 "Culture made in Germany? Adrian Bianco is crafting culture in Japan with Sabukaru". OMR. Retrieved 2026-07-14.
- ↑ "Sabukaru Tag | Hypebeast - Fashion, Sneakers, Art, Design & Culture". HypeBeast. Retrieved 2026-07-14.
- 1 2 "Media company that introduces Japanese subculture to the world holds its first pop-up in Osaka; 12 artists move from two-dimensional to three-dimensional. | news | HOUYHNHNM (hui-nam)". Houyhnhnm Magazine (in Japanese). 2023-11-17. Retrieved 2026-07-14.
- ↑ "PFW Sabukaru Showroom: The Next Generation | Fashion Articles". ARCHIVE.pdf. Retrieved 2026-07-14.
- ↑ "Sabukaru". nss magazine. Retrieved 2026-07-14.
- ↑ "Essentials: Adrian Bianco". Hypebeast. 2021-11-23. Retrieved 2026-07-14.
- ↑ "Sabukaru Magazine Subscription | Buy at Newsstand.co.uk | Fashion". News Stand. Retrieved 2026-07-15.
- 1 2 "sabukaru". KD PRESSE. Retrieved 2026-07-14.
- ↑ "Sabukaru – Issue 02 (S/S 2026)". Coffee Table Mags. Retrieved 2026-07-15.
- 1 2 "Lena Manger and Patryk Kulig balance timeless elegance with accessibility and precision". It's Nice That. Retrieved 2026-07-14.
- ↑ "預購 sabukaru Print Issue 02 (Minamo)". chrisinni (in Chinese (Taiwan)). Retrieved 2026-07-15.
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