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Rusty Australia

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From Wikipedia, the free encyclopedia
Rusty
Founded1985; 41 years ago (1985) in San Diego
FounderRusty Preisendorfer
Headquarters
Perth, Western Australia
,
Australia
ProductsSurfing equipment and surfwear
OwnerVegas Enterprises Pty Ltd.[1]
Websiterusty.com.au

Rusty is an Australian surfboard and surfwear brand formed in 1985 by Rusty Preisendorfer.[2][3] It also operates in the US under the name Rusty Surfboards.

Notably, Rusty has worked with professional surfers such as Josh Kerr,[4] Jamie O'Brien, C. J. Hobgood, Wade Carmichael,[5] Liam "Letty" Mortensen,[6] Jacob "Zeke" Szekely[7] and Rob Bain.[8]

History

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Rusty began as Rusty Surfboards, a San Diego–based surfboard company founded by surfboard maker Rusty Preisendorfer in 1985.[9][10][11][12] Before starting Rusty Surfboards, Preisendorfer had worked for Canyon Surfboards in San Diego.[13][14] In 1985, Preisendorfer also collaborated with local surfboard maker Mick Button on a series of surfboards.[15]

Professional surfer C.J. Hobgood became world champion in 2001, becoming the first athlete sponsored by Rusty Surfboards to become world champion.[16][17] Rusty Australia was then renamed to just Rusty in 2006.[9][10]

In 2014, Rusty and Billabong teamed up to make a line of surfboards that are replicas of the board used by Mark "Occy" Occhilupo in 1984.[18][19][20]

Rusty released the surf film TUFF (2015), which starred Noa Deane, Josh Kerr, and Dylan Goodale.[21][22]

Surfer magazine released features on Rusty Surfboards' Chupacabra, SD, and Blackbird surfboard models in 2018, featuring designer Clint Presidendorfer.[23][24][25]

In 2020, the Rusty Boardhouse surf shop in La Jolla, California, closed down.[12] During the 2020 Australian bushfire season, Rusty also made a bushfire relief T-shirt design whose proceeds went to the Australian Red Cross and WIRES Wildlife Rescue's relief efforts.[26]

Surfboards and clothing

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Rusty has released a variety of surfboard types such as fish, shortboard, longboard, and hybrid surfboards.[27] Its surfboard models include the Rusty Keg,[28] the Rusty Blade,[29] and the Dwart.[30][31]

Rusty also makes clothing such as shirts,[32] boardshorts,[33] sandals,[34] and swimwear.[35] Rusty also introduced shark deterrent patterns to its surfboards in 2017.[36][37][38]

See also

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References

[edit]
  1. ↑ "Vegas Enterprises".
  2. ↑ "Rusty Australia | Shop Ethical! company profile". guide.ethical.org.au.
  3. ↑ "Saba Button, the girl who is never alone". PerthNow. April 7, 2011.
  4. ↑ "Josh Kerr Parts Ways With Long-time Sponsor, Rusty". December 19, 2016.
  5. ↑ "RUSTY WELCOME WADE CARMICHAEL". December 11, 2019.
  6. ↑ "This Former Local Avalon Shop Rat Is One Of Australia's Shiniest New Toys!". July 1, 2020.
  7. ↑ "Jacob Szekely: Not As Bad As He Seems". May 30, 2021.
  8. ↑ "The Surf Star For The Common Man". surfingworld.com.au. Retrieved 2026-04-30.
  9. 1 2 "Rusty sells trademarks". August 11, 2006.
  10. 1 2 "Founder of the Rusty Brand Sheds Surf Wear for Surfboards". Los Angeles Times. August 8, 2006.
  11. ↑ "Surf brand to catch new US wave". The West Australian. January 27, 2016.
  12. 1 2 "Rusty Boardhouse La Jolla Closes". May 25, 2020.
  13. ↑ "Rusty Preisendorfer to be honored at The Boardroom". July 29, 2014.
  14. ↑ "The Rusty Preisendorfer story is a San Diego story | San Diego Reader". www.sandiegoreader.com.
  15. ↑ "Vegas Enterprises". Business News.
  16. ↑ "Clifton "CJ" Hobgood "2016 Surf Champion" Surfing Walk of Fame". September 29, 2017.
  17. ↑ "Wet 'n Wild -- Rockin' Fig". Daily Pilot. January 31, 2002.
  18. ↑ "Rusty & Billabong replicate Occy's magic board". Surfersvillage.com.
  19. ↑ "The Stuff of Legend: The Occy 84 | Journal | Surfdome". www.surfdome.com.au.
  20. ↑ "Holy Trinity: Occy, Rusty and Billabong". September 29, 2016.
  21. ↑ "Watch Rusty's new film: TUFF – Starring Noa Deane with Josh Kerr and Dylan Goodale". What Youth.
  22. ↑ "This is TUFF". September 2, 2015.
  23. ↑ "Rusty's Chupacabra: A Lively Board for Less Than Thrilling Conditions". June 6, 2018.
  24. ↑ "Check Out Rusty's Extremely Versatile and High Performance Summer Surfboard". July 12, 2018.
  25. ↑ "Rusty's "Blackbird," a Big Open Ocean Swell Chasing Step-up". September 14, 2018.
  26. ↑ "If There's One Positive Thing About These Fires, It's Seeing Everyone In The Surf Industry Do Their Part To Help". January 10, 2020.
  27. ↑ "Rusty Surfboards Review | Epic Boards or Rip Off? [2021]". July 2, 2020.
  28. ↑ "Joyride Board Test: The Rusty 'Keg'". July 16, 2021.
  29. ↑ "Joyride: The Rusty Blade Surfboard Test". June 3, 2019.
  30. ↑ "Surfboard of the Week: The DWART from Rusty". April 11, 2013.
  31. ↑ "Surfboard Reviews - The Rusty Dwart". October 23, 2012.
  32. ↑ "Rusty's Been Rad Since Forever and Their New Collection is No Exception". 11 December 2020.
  33. ↑ "Boardshort Spotlight: Rusty". Surfline. August 7, 2019.
  34. ↑ "Rusty Women's Sandals - Shoes | Stylicy Australia". Stylicy.
  35. ↑ Florsheim, Lane (May 4, 2019). "Gemma Ward Wishes Fast Fashion Was Less Prevalent". Wall Street Journal – via www.wsj.com.
  36. ↑ Scheinbaum, Chase (17 January 2017). "Rusty Will Put Shark Deterrent Patterns on Its Boards Sold Down Under". The Inertia.
  37. ↑ "Rusty Wants to Bring an Anti-Shark Surfboard to the Market". www.ispo.com.
  38. ↑ "Rusty Surfboards to put shark deterrent zebra patterns on boards in Australia". January 18, 2017.
[edit]
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