// Workers AI · dad joke modeWhat did Roojai Insurance say to the car? "You're covered.
 | You can help expand this article with text translated from the corresponding article in Thai. (October 2025) Click [show] for important translation instructions.
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| Type | Public limited company |
|---|---|
| Industry | Insurance |
| Founded | 2015 |
| Headquarters | , |
Key people |
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| Total assets | |
| Website | roojai |
Roojai Insurance Public Company Limited is an insurance company headquartered in Bangkok, Thailand. The company offers a range of non-life insurance, including motor and health insurance, and has expanded its operations to Indonesia.
History
[edit]Roojai Insurance Public Company Limited began operations on 11 February 1948 under the name Maenam Warehouse Insurance Company Limited, providing general insurance services across various non-life segments.[citation needed] In 1994, following a change in major shareholding to Siam City Bank, the company was renamed Siam City Insurance Company Limited.[citation needed] A decade later, in 2004, the name was shortened to Siam City Insurance.[citation needed]
The company underwent a significant transformation in 2019 when it was acquired by FWD Group, a Hong Kong-based insurance and financial services provider. Post-acquisition, it was rebranded as FWD General Insurance Public Company Limited.[2]
In 2022, Roojai Group, a Thai brokerage and insurtech founded in 2016 by Nicolas Faquet, acquired FWD General Insurance Public Company Limited from bolttech Group.[3] Following the acquisition, the company was renamed to Roojai Insurance Public Company Limited, marking its transition into a licensed insurer under the Roojai brand. That same year, Roojai entered the Indonesian market by launching a fully digital car insurance service in partnership with Sompo Indonesia.[4]
Roojai acquired DirectAsia Thailand from Hiscox Group in 2024.[5] In the same year, Roojai acquired Lifepal,[6] one of Indonesia's largest digital insurance marketplaces.[citation needed]
Funding
[edit]Roojai completed a US$42 million Series B funding round in March 2023, led by HDI International, a subsidiary of Germany's Talanx Group, with participation from the International Finance Corporation (IFC) of the World Bank Group.[citation needed] In 2025, the company raised US$60 million through a joint investment by Apis Partners Group and Asia Partners.[7]
Sponsorship
[edit]Roojai Insurance is the main sponsor of the Roojai Insurance Cycling Team, which was founded in 2020.[citation needed] The team has participated in various competitions both in Thailand and abroad.[8] Additionally, Roojai Insurance was an official main sponsor of the 2025 SEA Games and the 2025 ASEAN Para Games.[9]
References
[edit]- ↑ "Roojai Insurance Annual Report" (PDF). Retrieved 2025-10-28.
- ↑ "Siam City Insurance rebranded as FWD after acquisition". nationthailand. 2020-10-16. Retrieved 2025-10-28.
- ↑ "Thailand's Roojai acquires FWD General Insurance Public Company to boost market share". TNGlobal. 2023-07-03. Retrieved 2025-10-28.
- ↑ "Asuransi Mobil Roojai Hadirkan Penawaran Inovatif Untuk Masyarakat Indonesia". RCTI+ (in Indonesian). Retrieved 2025-11-13.
- ↑ supersab (2024-12-19). "Roojai Acquires DirectAsia Thailand, Solidifying Market Leadership". Biztalknews.com. Retrieved 2025-11-10.
- ↑ "Roojai acquires Indonesian insurer, Lifepal". insuranceasia.com. 2024-01-16. Retrieved 2025-10-28.
- ↑ Munnangi, Vidhya Edwards (2025-11-27). "Digital insurer Roojai secures $60m from Apis Partners and Asia Partners". Yahoo Finance. Retrieved 2025-12-01.
- ↑ "'Roojai.com' ไซคลิ่งทีมที่เริ่มจากหัวใจ สู่ทีมจักรยานม้ามืดของวงการ". bangkokbiznews (in Thai). 2020-10-09. Retrieved 2026-04-27.
- ↑ มิติหุ้น, Donut (2025-11-20). "รู้ใจประกันภัย ร่วมวิ่งคบเพลิง ในฐานะ Gold Sponsor ก่อนเปิดฉากซีเกมส์ครั้งที่ 33 และอาเซียนพาราเกมส์ครั้งที่ 13". มิติหุ้น | ชี้ชัดทุกการลงทุน (in Thai). Retrieved 2026-04-27.