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Rising Auto

From Wikipedia, the free encyclopedia
Rising Auto Technology Co., Ltd.
FormerlyRoewe R (2020–2021)
Rising Auto (2021-2024)
TypeAutomotive marque
IndustryAutomotive
Founded2021
Defunct2024 (as independent brand)
SuccessorRoewe
Headquarters
Shanghai
,
China
Area served
China
Key people
Wu Bing (former CEO)[1]
ProductsElectric vehicles
OwnerSAIC Motor
Chinese name
Simplified Chinese飞凡汽车科技有限公司
Hanyu PinyinFēifán Qìchē Kējì Yǒuxiàn Gōngsī
Websitewww.risingauto.com

Rising Auto Technology Co., Ltd.,[2] trading as Rising Auto (Chinese: 飞凡汽车, Feifan Auto) was an electric vehicle brand by Chinese automobile manufacturer SAIC Motor.[3] Its predecessor was the Roewe R brand (or R Auto) founded on May 10, 2020. It became an independent operation and changed its name to its Rising Auto in November 2021. It ended its independent operation in October 2024 and became a high-end product line under Roewe.[4]

History

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R Model Line

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In January 2020, the compact, fully electric sedan Roewe R ER6 was presented as the first car to power a new model line within the Roewe brand[5] SAIC Motor concern[6]. The vehicle was created as a twin variant of the Roewe i6 Max, differing from it in the appearance of the front fascia with the centrally placed "R" brand logo, as well as a remodeled dashboard.[7] In November 2020, the R model line was expanded with the SUV-a Marvel R, which, like the ER6 model, was created as a modernized version of the already offered Roewe model, the electric SUV Marvel X. The vehicle received extensive visual modifications both inside and out. It was promoted as the first passenger car equipped with 5G technology..[8]

Brand

[edit]

In March 2021, SAIC Motor SAIC decided to separate the "R" model line from the Roewe structure, creating a new, separate brand R focused exclusively on luxury electric cars[9]. Its inauguration was accompanied by the presentation of the R ES33 Concept study model, which was a preview of the production model with a debut scheduled for 2022.[10] In November 2021, SAIC Motor SAIC changed its brand name from "R" to Rising Auto, now promoting itself in its native Chinese as "Feifan".[11] Already under the new brand, in 2022, as announced, a new model will debut – the electric SUV Coupe Rising R7[12], and at the end of the same year the company withdrew from its two oldest products[13][14] to focus exclusively on next-generation vehicles. In early 2023, the lineup was complemented by a higher-class sedan, the Rising F7[15], and right after this debut, the company introduced the battery replacement system using dedicated stations, already used by the competitor Nio.[16]

Products

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Current models

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Discontinued models

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Concept vehicles

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Rising Auto has revealed the following concept cars:

  • Rising Auto Marvel R Concept
  • Rising Auto ES33 Concept

See also

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References

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  1. ↑ https://jw.ijiwei.com/n/831134#:~:text=Chinese%20EV%20startup%20Rising%20Auto's,resemble%20electronic%20devices%20than%20machines.
  2. ↑ "上汽集团官网". www.saicmotor.com. Retrieved 2024-04-06.
  3. ↑ "Feifan Auto makes its debut after operating independently, can it beat the new force of car-making?". inf.news. Archived from the original on 2024-11-16. Retrieved 2023-03-19.
  4. ↑ "SAIC renamed its R brand to Feifan and sold 2000 EVs in October". CarNewsChina.com. 2021-11-11. Archived from the original on 2023-03-26. Retrieved 2023-03-19.
  5. ↑ "All New Roewe Ei6 Pure EV Will Be Debuted At Beijing Auto Show, Range Or be up to 600km (372miles)". Retrieved 2021-03-22.
  6. ↑ "R ER6 2020 review". Retrieved 2021-03-21.
  7. ↑ "SAIC Roewe R ER6 goes on the Chinese market". Retrieved 2021-03-21.
  8. ↑ "Roewe Marvel R launched as world's first car with 5G & C-V2X". Retrieved 2021-03-21.
  9. ↑ "China's New R ES33 Concept Has A 4D Radar That Can Detect A Can Of Coke Nearly 500 ft Away". Retrieved 2021-03-21.
  10. ↑ "SAIC Reveals Bold Looking, Tech-Laden R ES33 Electric Coupe Crossover Concept". Retrieved 2021-03-21.
  11. ↑ "SAIC Motor's Feifan Auto makes debut at Auto Guangzhou 2021". Retrieved 2022-07-03.
  12. ↑ "Rising Auto R7 Is Real At The Auto Show With Swappable Battery And 544 HP". Retrieved 2022-07-03.
  13. ↑ "ROEWE R ER6 CHINA AUTO SALES FIGURES". Retrieved 2023-02-17.
  14. ↑ "ROEWE MARVEL R CHINA SALES FIGURES". Retrieved 2023-02-17.
  15. ↑ "Rising Auto F7 Is A 544 HP Electric Sedan In China". Retrieved 2023-02-17.
  16. ↑ "2023 Rising Auto R7 Electric SUV With Battery-Swap Launched In China". Retrieved 2023-02-17.
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