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// Workers AI · dad joke modeWhat did the Reigning Champ's umbrella say? You reign, I pour.

From Wikipedia, the free encyclopedia
Reigning Champ
IndustryFashion
Founded2007
FounderCraig Atkinson
HeadquartersVancouver, British Columbia, Canada
Number of locations
4 (2026)
Area served
North America
ProductsClothing
ParentCYC Design Corporation
Websitereigningchamp.com

Reigning Champ is a Canadian streetwear and athleisure brand based in Vancouver[1] and founded in 2007 by Craig Atkinson, who also founded wings+horns.[2]

The brand focuses on caps, t-shirts, hoodies, sweatpants, shorts, and tank tops in cotton, heavyweight fleece, and merino wool.[3][4] Reigning Champ is sold at 130 retailers worldwide.

In 2021 Reigning Champ was acquired by Canadian apparel retailer Aritzia at a valuation of $63 million.[5][6]

Collaborations

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Reigning Champ worked with adidas on designs for shoes, shorts, track pants, sweatpants, knit bomber jackets, and hoodies.[7]

Reigning Champ has collaborated with Everest, Asics Tiger, Major League Soccer, National Basketball Association, and Converse.[2]

See also

[edit]

References

[edit]
  1. Reigning Champ Need Supply Co.
  2. 1 2 Reigning Champ hypebeast.com
  3. Reigning Champ Haven
  4. hoodies Haven
  5. "Aritzia expands into men's clothing with purchase of majority stake in athletic-wear company". Retrieved 2021-06-20.
  6. "Aritzia accelerates expansion into men's with acquisition of premium athletic wear brand Reigning Champ". Newswire. Retrieved 2021-06-20.
  7. Reigning Champ adidas.com