Pure Blonde
 | |
| Manufacturer | Carlton & United Beverages |
|---|---|
| Introduced | 2004 |
| Alcohol by volume | 4.6% |
| Style | Pale Lager |
| Website | www |
Pure Blonde is a brand of low-carb beer and cider produced in Australia. As of 2020[update], the brand is marketed internationally by Lion.[1]
Styles
As of 2020[update], there are three Pure Blonde drinks marketed in Australia: Pure Blonde Organic Lager; Pure Blonde Ultra Low Carb Lager and Pure Blonde Organic Cider.[2][3]
Previously marketed styles include:
- Pure Blonde Premium Lager, released to the Australian market in 2004, the first low-carb beer in the country. According to CUB, the beer had 70 percent less carbohydrates than other lagers on the market.[4] Pure Blonde Premium Lager was available on tap and also in 355ml bottles and had an alcohol level of 4.6% ABV/1.3 standard drinks.[5]
- Pure Blonde Naked Lager was an all-malt lager made with Galaxy hops, which the brewer claims contains no artificial preservatives and over 50 per cent fewer carbohydrates than the average of mid-strength beers, with an ABV of 3.5% ABV.[6]
Awards
The Pure Blonde Brewtopia campaign:[8]
- Won Gold at the EFFIES in 2009
- Won Silver in TV Lotus – Best of Alcoholic Beverages Category at Adfest 2008
- Was a finalist in the Film – Alcoholic Drinks category at Cannes 2008
- Won Silver in the Food/Beverage Category in the Phenoix Awards in 2008
The Pure Blonde Dove Love campaign:[9]
- Won Bronze in the Best 45+" TV/Cinema category at the MADC Awards 2010.
- Won Silver in the TV Over 30" category at the AWARD Awards (2010)
- Won Silver in the TV Over 30" category at SPIKES ASIA (September 2010)
- Won a Mobius in 2008 in the Alcoholic Beverage Category and Technique: Direction category
Music sponsorship
Pure Blonde has supported the Australian music scene since 2009 with a series of summer music festival sponsorships throughout the summer.[10]
See also
References
- ↑ "International Beer". Lion. Archived from the original on 6 February 2021. Retrieved 18 December 2020.
- ↑ Young, Andy (8 March 2016). "Pure Blonde gets a makeover". The Shout. Retrieved 28 July 2026.
- ↑ "The ALIA 2024 off-premise finalists announced". The Shout. 16 August 2024. Retrieved 28 July 2026.
- ↑ Pini, Ashley (30 July 2015). "CUB Reinvents Category with Rerelease of Pure Blonde". Drinks Bulletin. Archived from the original on 2 August 2015.
- ↑ "Pure Blonde Premium Lager 6 pack - $15.99". Archived from the original on 4 March 2016. Retrieved 21 July 2011.
- ↑ "Naked Ambition: Pure Blonde goes National". The Shout. 11 August 2010. Retrieved 28 July 2026.
- 1 2 Harris, Rebecca (15 December 2010). "Pure Blonde White Goes On-Tap". The Shout. Retrieved 28 July 2026.
- ↑ "Dove love for Pure Blonde". Mumbrella. 21 September 2009. Retrieved 28 July 2026.
- ↑ "DDB takes top spiky honours, Colenso nips at its heels". StopPress. 21 September 2010. Retrieved 28 July 2026.
- ↑ "Pure Blonde repackaged for summer". Mumbrella. 12 December 2011. Retrieved 28 July 2026.