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Pran Central

Pran Central
Pran Central, as viewed from Chapel Street
Map
Interactive map of the Pran Central area
Former namesRead's Stores
General information
StatusCompleted
Type
  • Retail shopping centre;
  • Residential accommodation
Architectural style
Edwardian baroque
Location325 Chapel Street, Prahran, Victoria, Australia
Coordinates37°50′51″S 144°59′37″E / 37.84750°S 144.99361°E / -37.84750; 144.99361
Current tenantsAnchor tenants:
Opened1915
Renovated1978; 1999
Renovation costA$60 million
OwnerPrecision Group
Technical details
Floor count7
Floor area5,350 square metres (57,600 sq ft)
Design and construction
DeveloperCharles Moore & Company
DesignationsNational Trust of Australia (Victoria): Chapel Street Precinct
Renovating team
ArchitectSJB Architects

Pran Central is a heritage-listed seven storey Edwardian Baroque style former department store, built in 1915 for Read, comprising a shopping centre with apartments above. The building is located on the corner of Chapel Street and Commercial Road in the well-known retail precinct of Prahran, a suburb in the city of Melbourne, Victoria, Australia.

The shopping centre occupies the lower ground, ground floor and first floor mezzanine, with approximately 30 specialty stores along with a food court.[1][2]

History

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The 1915 seven-storey building is notable for its Edwardian baroque architecture, parapets and dual domes.[1][3] The National Trust of Australia (Victoria) has listed the building as being of regional architectural, historical and social importance.[1][4]

Jacob Wayman Read operated a successful drapery business in Chapel Street from 1886.[5] In 1903 he partnered with the prosperous Adelaide retailer Charles Moore and Company, establishing a shop just south of the Commercial Road intersection next to the Prahran Hotel on the south west corner.[6][7] Moore appears to have combined their names into Chas M. Read's. The business rapidly expanded with a larger three level building, then expanded to the south and took over part of the hotel by 1909.[8] The business then took over the hotel and built the current large building, opening late 1914.[9] Designed by Sydney Smith & Ogg, it was intended to replace the earlier store to the south with a matching extensions, but this was never built.[4]

The building housed what was reputed to be the largest suburban department store in Australia in 1956.[10][11]

After the store closed, the lower storeys were converted into a shopping centre named Prahran Central in 1978 as part of a major redevelopment effort by John Gandel and Maurice Alter. It then became Pran Central after further redevelopment in 1999.[1][3] Some grand columns and coffered ceilings of the interior were retained.

Lang Walker acquired the property in 1999 for $22 million, and carried out a $60 million upgrade. The shopping centre was refurbished and the upper six floors converted from office space into luxury apartments, including two added floors under a curved roof.[1][10] SJB Architects won the 2004 City of Stonnington Urban Design Award for Best Heritage Design, Alterations and Additions/Restoration for the upgrade to the Pran Central Apartments.[12] In 2006 the shopping centre was purchased by Precision Group, from Lang Walker for $34.5 million.[2]

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See also

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References

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  1. 1 2 3 4 5 Gurvich, Victoria (22 April 2001). "Livin' La Vida Chapel". The Age. p. 1.
  2. 1 2 Lindsay, Nicole (9 November 2006). "Prahran's Pran Goes to Sydney Developer". Herald Sun. p. 83.
  3. 1 2 Siew-Ching, Goh (1 November 2003). "Property Reviews: Pran Central Apartments, 325 Chapel Street". The Age. p. 24.
  4. 1 2 "Chapel Street Historic Area". Victorian Heritage Database. Retrieved 7 November 2024.
  5. ↑ "MR. JACOB WAYMAN READ". The Prahran Telegraph. 23 February 1889. Retrieved 28 June 2026.
  6. ↑ "CHAS. M. READ STORES". The Prahran Telegraph. 13 June 1903. Retrieved 28 June 2026.
  7. ↑ "Obituary". Prahran Chronicle. Vic.: National Library of Australia. 7 October 1916. p. 5. Retrieved 13 January 2013.
  8. ↑ "THE CHAS. M. READ STORES". The Prahran Telegraph. 24 April 1909. Retrieved 28 June 2026.
  9. ↑ "GREAT CHRISTMAS ATTRACTION". The Herald. 3 December 1914. Retrieved 28 June 2026.
  10. 1 2 "Landlords 'on a different planet'". The Australian. 23 March 2001. p. 36.
  11. ↑ "Suburbia's Top Store". The Argus. Melbourne: National Library of Australia. 19 January 1956. p. 11. Retrieved 13 January 2013.
  12. ↑ "Victoria". Architecture Australia. July 2004. p. 30.
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