Pipedrive
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Website type | Private |
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| Founded | 2010, Tallinn, Estonia |
| Headquarters | New York City, United States[1] |
| Owner | Vista Equity Partners (majority stake)[1] |
| Founders | Timo Rein Urmas Purde Ragnar Sass Martin Henk Martin Tajur |
| Key people | Paulo Cunha (CEO)[2] |
| Industry | Software as a Service Cloud computing |
| Services | Sales management Customer relationship management Lead generation and management Marketing automation |
| Employees | 1,000 (2025)[3] |
| Website | www |
Pipedrive is a private, cloud-based customer relationship management (CRM) software company founded in Estonia in 2010 and headquartered in New York City.[4][1] The company develops the Pipedrive sales CRM application for web and mobile devices.[4]
In 2020, Pipedrive agreed to a transaction in which Vista Equity Partners took a majority stake; reporting at the time valued the company at about US$1.5 billion.[1][5][6]
History
[edit]Pipedrive was founded in 2010 in Tallinn, Estonia.[4] In 2011, the company participated in the AngelPad accelerator program.[7]
The company raised venture funding in multiple rounds during the 2010s, including a reported US$2.4 million round in 2013, a US$9 million Series A round in 2015 led by Bessemer Venture Partners, a US$17 million Series B round in 2017 led by Atomico, and a US$50 million Series C round in 2018 led by Insight Partners and Bessemer Venture Partners.[8][9][10][11]
In 2025, ITPro reported that Pipedrive expanded its executive team as part of a strategy focused on AI-driven product development, with Paulo Cunha as chief executive officer.[2]
Product
[edit]Pipedrive is a sales-focused CRM centered on pipeline and deal management, with features such as automation and reporting tools.[4] Reviews have described its ecosystem of integrations, including connectivity through its marketplace and services such as Zapier.[4]
See also
[edit]References
[edit]- 1 2 3 4 O'Hear, Steve (2020-11-12). "Sales CRM Pipedrive takes majority investment from Vista Equity Partners to reach unicorn status". TechCrunch. Retrieved 2026-04-28.
- 1 2 "Pipedrive eyes new growth following C-suite shakeup". ITPro. 2025-10-28. Retrieved 2026-04-28.
- ↑ "Pipedrive (company profile)". PitchBook. Retrieved 2026-04-28.
- 1 2 3 4 5 "Pipedrive CRM: Hands-on testing - I can't believe how easy it is to navigate". TechRadar. 2026-01-23. Retrieved 2026-04-28.
- ↑ "Estonian-born Pipedrive achieves unicorn status with $1.5 billion valuation". Tech.eu. 2020-11-12. Retrieved 2026-04-28.
- ↑ "Vista to take control of Pipedrive in $1.5B deal". PitchBook. 2020-11-13. Retrieved 2026-04-28.
- ↑ "Estonia's PipeDrive de-cloaks at AngelPad demo day". TechCrunch. 2011-10-18. Retrieved 2026-04-28.
- ↑ Rooney, Ben (2013-09-18). "Estonia's Pipedrive Pulls in $2.4 Million Round". The Wall Street Journal. Retrieved 2026-04-28.
- ↑ O'Hear, Steve (2015-05-14). "Cloud-Based Sales Software Pipedrive Closes $9 Million Series A". TechCrunch. Retrieved 2026-04-28.
- ↑ O'Hear, Steve (2017-01-18). "Pipedrive, a CRM platform to help SMBs sell more, closes $17M Series B led by Atomico". TechCrunch. Retrieved 2026-04-28.
- ↑ Lunden, Ingrid (2018-06-14). "Pipedrive, a CRM and sales tool, raises $50M to take on Salesforce and Microsoft". TechCrunch. Retrieved 2026-04-28.