Personyze
 | |
| Type | Private |
|---|---|
| Industry | Web analytics[1] |
| Founded | Nov 2008 |
| Headquarters | , Israel |
Key people | Yakov Shabat[2] Danny Hen[2] |
Number of employees | 18[3] |
| Website | www |
Personyze is a Web 2.0 start-up company based in Tel Aviv, Israel, that provides software as a service (SaaS) for website personalization.[2]
History
[edit]Personyze was founded in November 2008 in Tel Aviv, Israel, by Yakov Shabat and Danny Hen. Within two years, it became a leading personalization website provider,[4] with Facebook integration[5] and behavioral targeting.[6]
Personyze also provides analytics and A/B testing.[3] In June 2011 Rapleaf announced a partnership with Personyze to allow the use of the demographics database[6][7] and in July 2011 they introduced plugins to two content management systems: WordPress and Joomla.[1]
Criticism
[edit]Personyze was criticized by Forbes for contributing to the filter bubble, which is a technology that sorts everything out on the basis of the user's activities that may consequently present visitors with only a portion of the content/offers, while excluding other content/offers from ever being presented to them.[4]
References
[edit]- 1 2 Carr, David F. (29 July 2011). "BrainYard News Briefs: Polycom Adds SMB Videoconferencing Options". InformationWeek. Retrieved 4 December 2011.
- 1 2 3 Cohen, Tova (20 June 2011). "Personyze sees boom in personalised web content". Tel Aviv: Reuters. Retrieved 4 December 2011.
- 1 2 Silverberg, David (12 July 2011). "How Personyze Wants to Customize the Web". Digital Journal, Inc. Retrieved 4 December 2011.
- 1 2 Hill, Kashmir (5 May 2011). "Resisting the Algorithms". Forbes. Retrieved 4 December 2011.
- ↑ Eddy, Nathan (28 April 2011). "Facebook Integration Added to Personyze". eWeek. Retrieved 4 December 2011.[dead link]
- 1 2 Rao, Leena (24 April 2011). "Personyze Allows Website Owners to Scale Personalization for Visitors". Techcrunch. Retrieved 4 December 2011.
- ↑
- "Rapleaf Announces Newest Partnership with Personyze Amidst Personalization Boom". Rapleaf. 28 June 2011. Archived from the original on 16 December 2011. Retrieved 4 December 2011.
- Falconer, Joel (15 July 2011). "Personyze offers insanely targeted personalization with Rapleaf integration". The Next Web. Retrieved 4 December 2011.
External links
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