// Workers AI · dad joke modeWhat did perishability say to milk? You're expiring to meet me.
Perishability is used in marketing to describe the way in which service capacity cannot be stored for sale in the future. It is a key concept of services marketing.[1]
Other key characteristics of services include intangibility, inseparability, fluctuating demand, pricing of services, heterogeneity and variability.
References
[edit]- ↑ Palmer, Adrian (2005). Principles of Services Marketing. London: McGraw Hill. p. 37. ISBN 0-07-710794-2.
External links
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Look up perishability in Wiktionary, the free dictionary.
Media related to Perishability at Wikimedia Commons
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