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// Workers AI · dad joke modeWhat did Olipop say to its friend? "You pop into my life

From Wikipedia, the free encyclopedia

Olipop, Inc.
TypePrivate
IndustryBeverage
Founded2018
FoundersBen Goodwin
David Lester
HeadquartersOakland, California (USA)
Revenue
  • Increase US$73.4 million (2022)
Websitedrinkolipop.com

Olipop (stylized as OLIPOP) is a prebiotic soft drink produced in the United States. It is sold by over 65,000 retailers nationwide,[1] and the company was valued at $1.85 billion as of February 2025.[2] The drink's marketing claims that it improves gut health.[3]

The brand name is a portmanteau of the prebiotic fiber oligosaccharide ("oli") and "pop", a common U.S. term for a soft drink.[4]

History

[edit]

Background

[edit]

In 2008, Ben Goodwin began developing a soft drink after leaving a kombucha company.[4] Working with a microbiologist in a makeshift laboratory, Goodwin invested about $300,000 of his own money into the project, resulting in the creation of a probiotic beverage named Obi by 2012.[4] In 2013, Goodwin partnered with David Lester, who had recently resigned from his previous job.[4] The pair operated Obi until 2016, when they sold the brand for an undisclosed amount after it failed to gain traction.[4][5]

Olipop

[edit]

In 2018, Goodwin and Lester founded Olipop with an initial investment of $100,000, taken from the sale of Obi. The drink was first released in three flavors: ginger lemon, strawberry vanilla, and cinnamon cola. It was sold in 40 grocery stores in Northern California, generating $852,000 in gross revenue during its first year. The company secured $2.5 million in seed funding in 2019 and later expanded its retail presence to Target and Walmart stores.[4]

A Series B funding round in 2022 raised $39.7 million from investors including Gwyneth Paltrow, Mindy Kaling, and the Jonas Brothers,[4] bringing Olipop's total funding to $55.4 million by January 2023.[6] The company reached $73.4 million in gross revenue in 2022,[4] a 223% annual increase,[7] and achieved $100 million in gross revenue in the first half of 2023.[4] In 2023, sales of Olipop's root beer flavor surpassed those of A&W.[6][7][8] In 2025, the company raised $50 million in a Series C funding round, valuing the company at $1.85 billion, by which time the brand had achieved profitability and expanded its distribution to over 50,000 stores.[9]

In 2022, Olipop created a banana cream flavor branded with Minions characters.[10] Olipop expanded from 12 flavors in April 2023 to 16 in April 2024.[6] Olipop collaborated with Mattel in 2024 to create a peaches and cream flavor themed around Barbie.[11] The flavor Pineapple Paradise was released in 2025 in a cross-marketing campaign for The SpongeBob Movie: Search for SquarePants.[12] In 2026, Olipop expanded into products other than beverages, partnering with Grüns to release Strawberry Vanilla Superfoods Greens Gummies[13] and launching a line of flavor-themed lip balms.[14]

Operations

[edit]

As of August 2025, Olipop has approximately 373 employees.[15] The workforce is remote.[4] Olipop offers a subscription that sends customers a box of drinks every few weeks.[16] Olipop is only available in the United States and in a limited capacity in Canada. Potential markets include Asia and Australia.[4]

Flavors

[edit]

Olipop has developed a variety of flavors:

  • Citrus Rush (Lemon-Lime-Orange) (formerly Ridge Rush)
  • Vintage Cola
  • Peaches & Cream
  • Classic Root Beer
  • Cream Soda
  • Classic Grape
  • Crisp Apple
  • Ginger Ale
  • Strawberry Vanilla
  • Cherry Cola
  • Orange Squeeze
  • Lemon Lime
  • Ginger Lemon
  • Doctor Goodwin
  • Watermelon Lime
  • Banana Cream
  • Cherry Vanilla
  • Tropical Punch
  • Orange Cream
  • Pineapple Paradise
  • Shirley Temple
  • Blackberry Vanilla
  • Raspberry Sherbet

Its drinks require refrigeration. Olipop introduced shelf-stable versions of its product in 2024.[17] This shelf-stable line features a revised version of the company’s "proprietary" OLISMART fiber mix, replacing Chicory Root Inulin and Jerusalem Artichoke Inulin with Acacia Fiber and Guar Fiber for a roughly 30% reduction in fiber.[18]

See also

[edit]
  • Poppi, a competing brand of prebiotic soda
  • Slice, another competing brand of prebiotic soda

References

[edit]
  1. ↑ "Where Can You Buy OLIPOP? How to Find OLIPOP in the Wild". OLIPOP. Retrieved March 4, 2026.
  2. ↑ Jackson, Ashton (September 25, 2025). "Olipop CEO: If I had to start over in my career, I'd prioritize this skillset above all others—it's not AI". CNBC. Retrieved March 4, 2026.
  3. ↑ Amenabar, Teddy; O'Connor, Anahad (April 3, 2023). "Prebiotic sodas claim to boost your health. Experts are skeptical". The Washington Post. Archived from the original on August 9, 2023. Retrieved December 26, 2023.
  4. 1 2 3 4 5 6 7 8 9 10 11 Smith, Morgan; Shamo, Lauren (September 16, 2023). "How Olipop's founders turned a $100,000 investment into a 'healthier' soda brand bringing in $20 million a month". CNBC. Archived from the original on November 22, 2023. Retrieved November 24, 2023.
  5. ↑ Kirol, Payton (December 18, 2023). "Olipop's 38-year-old founder reveals his daily routine". Fortune Well. Archived from the original on December 26, 2023. Retrieved December 26, 2023.
  6. 1 2 3 Lucas, Amelia (April 29, 2023). "Prebiotic soda Olipop approaches $200 million in annual sales — and CEO says Coca-Cola and PepsiCo have already come knocking". CNBC. Archived from the original on January 3, 2024. Retrieved January 3, 2024.
  7. 1 2 Kilmister, Angel (March 8, 2023). "OLIPOP's Prebiotic Root Beer Is Now More Popular Than A&W". Vice. Archived from the original on January 3, 2024. Retrieved January 3, 2024.
  8. ↑ Gillen, Katherine (February 23, 2023). "The Best-Selling Root Beer in America Is Designed to Improve Your Gut Health". PureWow. Retrieved September 17, 2026.
  9. ↑ Shanker, Deena (February 12, 2025). "Olipop Valued at $1.85 Billion in $50 Million Funding Round". Bloomberg. Retrieved February 15, 2025.
  10. ↑ "OLIPOP Announces Partnership With Illumination's Minions; Launches Limited-Edition Banana Cream Flavor". BevNET.com. June 7, 2022. Retrieved February 15, 2025.
  11. ↑ Castrodale, Jelisa (May 2, 2024). "Olipop Released a Barbie-Inspired Soda, and It's Reportedly Outselling Eggs". Food & Wine. Archived from the original on September 17, 2025. Retrieved September 17, 2026.
  12. ↑ SpongeBob Pineapple Paradise
  13. ↑ Ostertag, Elizabeth (April 22, 2026). "Gruns and Olipop Team Up on Limited-Edition Strawberry Vanilla Greens Gummies". Athletech News.
  14. ↑ "flavored ceramide lip blur balm". cocokind. February 17, 2026. Retrieved June 17, 2026.{{cite web}}: CS1 maint: url-status (link)
  15. ↑ "OLIPOP PBC Employee Directory, Headcount & Staff | LeadIQ". leadiq.com. Retrieved September 23, 2025.
  16. ↑ Rosmarin, Remi; Chen, Connie; Brains, James (December 13, 2023). "The 57 best subscription boxes you can gift in 2023". Business Insider. Archived from the original on January 3, 2024. Retrieved January 3, 2024.
  17. ↑ "A Message From Our CEO: Introducing New Shelf-Stable OLIPOP". OLIPOP. Retrieved February 15, 2025.
  18. ↑ "What Is OLISMART? Get To Know the Ingredients in OLIPOP". OLIPOP. Retrieved October 6, 2025.
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