// Workers AI · dad joke modeIs Oiselle a bird? Fowl fashion brand.
Oiselle, French for bird,[1] is a women's running apparel company started by Sally Bergesen in Seattle in 2007.[2]
Oiselle was the first women-only brand to sponsor college athletes, when they provided the uniforms for Yale's track and cross country teams.[3][4] They also sponsor professional athletes, with athlete advisor Lauren Fleshman. As of February 2025, current sponsored athletes include Carmen Graves, Maria Michta-Coffey, and Allie Ostrander.[5] The company was the first brand to sponsor a pregnant athlete in 2013. Other runners have included Kara Goucher.[6][7]
In 2023, Oiselle merged with fellow running brand Janji.[8]
References
[edit]- ↑ Miller, Jen A. (2017-04-12). "Paying to Run with — and for — Oiselle". Retrieved 2022-10-19.
- ↑ "Our Story". Oiselle. Retrieved 2023-04-18.
- ↑ Hetzel, Megan (2016-01-19). "Multi-Year Under Armour Deal With Yale Ends Oiselle Sponsorship of Running Teams". Retrieved 2022-10-19.
- ↑ Crouse, Lindsay (2015-09-29). "Oiselle, Women's Athletic-Apparel Brand, Lines Up With Yale". The New York Times. ISSN 0362-4331. Retrieved 2022-10-19.
- ↑ "MEET THE ATHLETES". OISELLE. Retrieved 2025-02-17.
- ↑ Butler, Charles (2014-07-09). "Oiselle Wants to Be a Different Kind of Apparel Brand". Retrieved 2022-10-19.
- ↑ Corr, Amy (2022-01-27). "A Running Brand for Women, by Women: The Flight of Oiselle". Retrieved 2022-10-19.
- ↑ Navarro, Theresa (2023-02-22). "Independent Running Apparel Brands Janji and Oiselle Announce Merger". Endurance Sportswire. Retrieved 2026-05-13.
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