// Workers AI · dad joke modeWhat did Nocilla say to its friend? You're nuts.
 | Parts of this article (those related to reason) need to be updated. (February 2025) |
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| Type | Spread |
|---|---|
| Place of origin | Spain |
| Main ingredients | Sugar (56%) |
Nocilla is a Spanish brand of hazelnut and chocolate spread similar to Nutella,[1] sold in Spain and Portugal. It was first launched in the late 1960s, and after its acquisition from Unilever in 2002 was manufactured by Nutrexpa.[2][3][4]
Slogan
[edit]Leche, cacao, avellanas y azúcar... ¡¡No-ci-lla!!: "Milk, cocoa, hazelnuts and sugar... No-ci-lla!!"
History
[edit]At the end of 1967, the Starlux group was inspired by a product of the Italian Ferrero group, the Nutella spreadable cream, to develop its own product for the Spanish market. Nocilla though has a third less hazelnut paste than Nutella. Nocilla's first slogan was ¡Qué snack! To make itself known among young people, Nocilla sponsored sports camps, children's events and bet heavily on advertising. In this way, Nocilla positioned itself as the main brand in its sector.[5]
In 1997, Starlux shareholders sold the firm to the American group CPC International, the maker of Knorr products.[6] Nocilla subsequently passed to the Anglo-Dutch multinational Unilever, which acquired CPC's successor company Bestfoods in 2000.[7] Five years later, the owners sold the brand to Grupo Nutrexpa, known for being the manufacturer of Cola Cao. Under their management, Nocilla launched new flavors and other products, such as buns.[8] After the division of Nutrexpa into two companies in 2014 and the distribution of the products of the old Nutrexpa between the two new companies that began operating in 2015, Nocilla came under the ownership of Idilia Foods.[9]
See also
[edit]References
[edit]- ↑ Guillén, M. (2005). The Rise of Spanish Multinationals: European Business in the Global Economy. Economía y empresa. Cambridge University Press. p. 47. ISBN 978-0-521-84721-6. Retrieved December 9, 2017.
- ↑ Guillén, M.F.; Flórez, P. (2006). El auge de la empresa multinacional española. Colección Economía y empresa (in Spanish). Marcial Pons - Ediciones Jurídicas y Sociales. p. 55. ISBN 978-84-9768-286-2. Retrieved December 9, 2017.
- ↑ Grant, T. (2008). International Directory of Company Histories. St. James Press. p. 286. ISBN 978-1-55862-613-3. Retrieved December 9, 2017.
- ↑ "Brand information at Nutrexpa site". Archived from the original on 2016-06-28. Retrieved 2013-03-17.
- ↑ La Vanguardia, ed. (20 October 1968). "Publicidad de Nocilla de 1968" (in Spanish). Retrieved 19 May 2010.
- ↑ La Vanguardia, ed. (27 February 1997). "Danone y Findim venden Starlux al grupo americano CPC, que produce seopas Knorr" (in Spanish). Retrieved 19 May 2010.
- ↑ "Idilia cerrará su fábrica de Montmeló e invertirá 15 M en ampliar la de Parets". Alimarket (in Spanish). Retrieved 18 July 2026.
- ↑ El País, ed. (17 April 2002). "Nutrexpa compra a Unilever las marcas Nocilla y Mesura". El País (in Spanish). Retrieved 19 May 2010.
- ↑ Pellicer, Lluís (19 June 2014). "Los accionistas de Nutrexpa dividen el grupo para permitir la sucesión". El País. Retrieved 6 November 2016.
External links
[edit]- Official website
- Brand information Archived 2016-06-28 at the Wayback Machine at Nutrexpa site.
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