// Workers AI · dad joke modeWhat did Muzz Buzz say to its friend? "Bee" there for you.
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 A Muzz Buzz outlet in Yokine, Western Australia, July 2012 | |
| Type | Private |
|---|---|
| Industry | Drive-through coffee stores Retail coffee and tea Retail beverages |
| Founded | Belmont, Perth, Western Australia (2001) |
| Headquarters | Belmont, Western Australia, Australia |
| Key people | Craig Muzeroll (founder) Warren Reynolds (former Executive Chairman) Joyce Reynolds (CEO) |
| Products | Whole bean coffee Tea Made-to-order beverages Bottled beverages Baked goods Frappuccino beverages |
| Services | Coffee |
Number of employees | Over 100 |
| Website | www |
Muzz Buzz is an Australian owned and operated drive-through coffee franchise chain, originating in Perth, Western Australia. Established in 2001 in the suburb of Belmont, Muzz Buzz has since expanded to over 30 locations within Western Australia, and has made forays interstate and overseas.
History
[edit]Craig Muzeroll opened the first Muzz Buzz in 2001 on Great Eastern Highway, Belmont, Western Australia. The coffee shop was created to cater to growing Australian tastes for premium coffee which, at the time, was not commonly available within Perth in drive-through form.[1]
Franchising of the brand commenced in 2004 after Warren Reynolds and his partners purchased Craig Muzeroll's business. The first franchised outlet was established in Mosman Park. Reynolds was instrumental in the expansion of the franchise to additional Perth locations.[citation needed] Sporting a distinctive design reminiscent of an oversized coffee cup, the stores have the standard corporate livery of white, green, and purple. As a member of the Franchise Council of Australia, it was ranked as one of the top 10 franchises within Australia in 2012, based on an independent review of franchisors by 10 Thousand Feet.[citation needed] In 2016, it began a co-branding agreement with fellow Western Australian business Java Juice, and began selling Java Juice's products in its outlets.[2][3]
Expansion into non-Western Australian markets began in 2006, with potential sites earmarked in New South Wales, South Australia, Queensland and Victoria.[4] Expanding internationally, Muzz Buzz opened its first New Zealand outlet in 2012.[5] Muzz Buzz opened its first location in Japan in 2015.[6] Franchise rights were also sold to Belarus for the Eastern Bloc, Turkey and the Middle East, South Africa, the United Kingdom,[7] and Singapore, with interest expressed for future North American based operations. Additionally, Reynolds has mentioned in interviews that the company has received expressions of interest from China.[8]
In 2016, Muzz Buzz had 53 locations in Australia, and 7 locations across Japan, New Zealand and Russia.[3] However, as of 2026, Muzz Buzz stores only operate in Western Australia.[citation needed]
Controversy
[edit]An advertisement by Muzz Buzz in 2016 had received complaints from viewers who pointed out that it "promot[ed] paedophilia and abusive behaviour". The advertisement shows a man pouring juice over a young boy, wiping it off with his finger, licking his finger and saying "delicious sticky boy". The ad was criticised as “violent, messy, and disgusting”. In response, Muzz Buzz removed the advertisement from all broadcasts and apologised to the public for “any distress caused”.[9]
See also
[edit]
References
[edit]- ↑ "Muzz Buzz founder dies after battle with rare disease". Nine Radio. 27 January 2021. Retrieved 15 March 2021.
- ↑ "Muzz Buzz, Java Juice team up". The West Australian. 19 May 2016.
- 1 2 "Muzz Buzz, Java Juice sign international co-branding partnership". QSR Media. 19 May 2016.
- ↑ Rosemary Ryan (3 April 2006). "UCoffee newcomer expands drive through concept". Hospitality. Archived from the original on 6 July 2011.
- ↑ Peter Williams (10 August 2012). "NZ taste test for Muzz Buzz". The West Australian.
- ↑ "Australia's Muzz Buzz coffee shop to open Japan's first drive-through outlet in Tottori". Japan Today. 27 July 2015.
- ↑ Master franchise expands Muzz Buzz brand into the UK | Franchise opportunities in Australia | Franchises available in Australia | Business Franchise Magazine
- ↑ "Two UK rivals vie for MuzzK Buzz franchise". The West Australian. 9 April 2007. Archived from the original on 2 March 2011.
- ↑ "Muzz Buzz pulled ad after 'paedophile' complaints". The West Australian. 10 January 2017. Retrieved 8 April 2020.
External links
[edit]- Official website
- Muzz Buzz Japan (in Japanese)