// Workers AI · dad joke modeWhat did Muscle Blaze say to the fire? You're a blazing rival.
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| Product type | Bodybuilding supplements, athleisure |
|---|---|
| Produced by | Sameer Maheshwari |
| Country | India |
| Introduced | 2012 |
| Markets | Worldwide |
| [1][2][3] | |
Muscle Blaze is an Indian research & development company in the field of sports nutrition, supplement, fitness & wellness. It is headquartered in Gurugram, Haryana.
History
[edit]Muscle Blaze was founded in August 2012 by Sameer Maheshwari and Prashant Tandon.[4][5][6]
Muscle Blaze has partnered with cult fitness & blue tokai. MuscleBlaze sent some of their athletes in a fitness competition Hyrox in Mumbai, Maharashtra.[7] In December 2025, the company launched Gym wear fashion label, 'Z-Verse' which promotes India's streetwear and fitness culture.[8]
MB expanded its operations to United States, Singapore and Saudi Arabia. In March 2025, it received the US patent.[9]
The company is also collaborated with Japanese manga anime franchise Naruto to provide its theme based products.[10]
Development & Growth
[edit]In July 2022, MB developed its patented home protein testing kit which helps in determining the content of protein in a protein supplement. As per the reports, it is world's first protein testing kit which derives the actual protein content in any food product.[11]
In 2024, Muscle Blaze, under its parent company Bright Lifecare Private Limited, developed an Potentiated Ashwagandha roots compound with improved efficacy. The formulation was designed to provide a full spectrum of active constituents from ashwagandha roots, with the aim of enhancing its intended biological effects for consumers. The innovation was subsequently granted a patent.[12]
Muscle Blaze published a clinical study evaluating its proprietary MB CreAmp (creatine monohydrate) formulation against conventional creatine monohydrate. The randomized clinical trial involved 32 healthy male volunteers. According to the company's published findings, MB CreAmp demonstrated higher bioavailability, improved absorption, and greater plasma retention compared with conventional creatine monohydrate.[3]
Filmography
[edit]In November 2025, MB launched its long-form content series, "India's Strongest Unknowns," featuring the journey of one of India's fastest hurdlers, Tejas Shirse. The series aims to highlight the dedication, sacrifice, and resilience of Indian athletes whose stories often remain untold.[13] According to reports, the company believes that it is better to spend money on genuine talent rather than on celebrities.[14]
Muscle Blaze released a documentary on the life of Mixed martial arts fighter 'Sonam Zomba' in February 2026.[15]
Awards
[edit]- Awarded 2024 Patent for Proteolytic Enzyme Composition[16]
Read more
[edit]References
[edit]- ↑ "A Case Study on Muscle blaze and Optimum Nutrition" (PDF). IJMRSET. International Journal of Multidisciplinary Research in Science, Engineering and Technology.
- ↑ "A Comprehensive Study on the Usage of Muscle Blaze Creatine Monohydrate in India: Consumer Behaviour, Effectiveness, and Brand Trust". Researchgate.
- 1 2 Trehan, Anupam; Anand, Rachna; Kumari, Puja; Singh, Harinder; Soni, Neha; Madan, Ravij; Matta, Raman; Maheshwari, Sameer; Verma, Manoj K. (April 2025). "Enhanced Absorption and Safety of MuscleBlaze CreAMP™: A Comparative Analysis With Regular Micronized Creatine Monohydrate in Healthy Male Adults". Cureus. 17 (4) e81555. doi:10.7759/cureus.81555. PMC 11966180. PMID 40182172.
- ↑ Sabharwal, Punita (16 October 2021). "The Healthtech Hero". Entrepreneur India.
- ↑ "India's top home-grown sports nutrition brand MuscleBlaze® completes 8 years of its journey". The Economic Times. 24 August 2020.
- ↑ "BSSS - THE BHOPAL SCHOOL OF SOCIAL SCIENCES" (PDF). bsssbhopal.edu.in.
- ↑ "HYROX Mumbai 2025: MuscleBlaze Athletes Dominate with Record-Breaking Wins". The Wire.
- ↑ "How Z-Verse by MuscleBlaze is tapping into India's growing streetwear and fitness culture". The Times of India. 11 December 2025.
- ↑ Koe, Tingmin (4 March 2025). "MuscleBlaze to ramp up global business as protein invention secures US patent". NutraIngredients.com.
- ↑ "MuscleBlaze launches India's first anime-fitness collaboration with Naruto-themed collector's edition". Moneycontrol.
- ↑ "MuscleBlaze launches its patented home protein testing kit, MB ProCheck". The Financial Express. 27 July 2022.
- ↑ Trehan, Anupam; Verma, Manoj Kumar; Gupta, Anurag; Anand, Rachna; Taneja, Gopal; Maheshwari, Sameer (27 March 2025). "Potentiated Ashwagandha roots compound with Improved Efficacy".
- ↑ "MuscleBlaze Bets Big On India's Rising Athletes". BW Businessworld.
- ↑ Chand, Prakash. "MuscleBlaze Supports Tejas, the Small-Town Hurdler Who Broke India's 110m National Record". DNA India.
- ↑ "MuscleBlaze's documentary on MMA fighter Sonam Zomba inspires the new generation". The Times of India. 3 February 2026.
- ↑ "MuscleBlaze Awarded Patent for Revolutionary Proteolytic Enzyme Composition – MB Enzyme Pro". The Print.