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Mobile software content rating system

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From Wikipedia, the free encyclopedia

A mobile software content rating system is a rating system which is tailored to users of mobile software.

Comparison table

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A comparison of current mobile software rating systems, showing age on the horizontal axis. Note however that the specific criteria used in assigning a classification can vary widely from one country/system to another. Thus a color code or age range cannot be directly compared from one country to another.

Key:

  •  White  – No restrictions: Suitable for all ages / Aimed at young audiences / Exempt / Not rated.
  •  Yellow  – Advisory: Parental guidance is suggested for designated age range.
  •  Purple  – Strong advisory: Not recommended for a younger audience but not restricted.
  •  Red  – Restrictive: Parental supervision required for younger audiences.
  •  Black  – Prohibitive: Exclusively for older audiences / Restricted to licensed apps or regions / Banned.

Explanations of specific ratings are available in corresponding articles.

Country/System Age rating Other
0123456789101112131415161718192021
Apple App Store — 4+
(aged 5 and under)		 4+
(ages 6–8)		 4+
(ages 9–11)		 — 13+ 16+

17+

 18+ No Rating
4+ 9+ 18+
Australia (ACB) G M R 18+ CTC
PG MA 15+ RC
Brazil (ClassInd) L 6 10 12 14 16 18 —
Entertainment Software Rating Board (ESRB)
 Canada
 Mexico
 United States		 EC E10+ T M[1] AO RP
E RP – Likely Mature 17+
Germany (USK) USK 0 USK 6 USK 12 USK 16 USK 18[2] Unrated[3]
No Rating[4] Confiscated[5]
Indexed[6]
Indonesia (IGRS) — 3+ 7+ 13+ 15+ 18+ Refused classification
International Age Rating Coalition (IARC) — 3+ 7+ 12+ 16+ 18+ —
Pan-European Game Information
(PEGI)
 Albania
 Austria
 Belgium
 Bosnia and Herzegovina
 Bulgaria
 Croatia
 Cyprus
 Czech Republic
 Denmark
 Estonia
 Finland
 France
 Greece
 Hungary
 Iceland
 Ireland
 Italy
 Kosovo
 Latvia
 Lithuania
 Luxembourg
 Malta
 Moldova
 Montenegro
 Netherlands
 North Macedonia
 Norway
 Poland
 Portugal
 Romania
 Serbia
 Slovakia
 Slovenia
 Spain
 Sweden
  Switzerland
 Turkey
 Ukraine
 United Kingdom
 — 3 7 12 16 18 ![7]
Saudi Arabia (Gmedia/GAMR) — 3 7 12 16 18 21 TBC
South Korea (GRAC) ALL 12 15 19 Refused classification
Taiwan (GSRR) 0+ 6+ 12+ 15+ 18+ —
Samsung Galaxy Store All 4+ 12+ 15+ 18+ Banned
Huawei AppGallery — 3+ 7+ 12+ 15+ 18+ —
Amazon Appstore All Ages Adult —
Guidance Suggested
Mature
Blackberry World G T M A —
Common Sense Media — 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Not Yet Rated
Country/System0123456789101112131415161718192021Other

Existing systems

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App Store (iOS/iPadOS)

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Since iOS 26, Apple's rating system for the App Store has followed the following rubric:[8]

4+
9+
13+
16+
18+
Apple App Store (iOS/iPadOS) rating logos since iOS 26
  • 4+: Contains no objectionable material. Apps specifically aimed at children can be placed into one of three subcategories: ages 5 and under, 6–8 and 9–11.[9]
  • 9+: May contain content unsuitable for children under the age of 9.
  • 13+: May contain content unsuitable for children under the age of 13. Replaces the 12+ rating.
  • 16+: May contain content unsuitable for children under the age of 16. Replaces the 17+ rating.
  • 18+: May contain content unsuitable for children under the age of 18. Replaces the 17+ rating. Apps rated 18+ are restricted in Australia, Brazil, Singapore, and United Kingdom.[10][11]

Apps rated 17+ were prohibited from purchase by younger users.[12]

Google Play

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Up until March 17, 2015 Google Play used the following rubric:[13][14]

  • Everyone
  • Low maturity
  • Medium maturity
  • High maturity

Google now uses the International Age Rating Coalition (IARC) in most countries not represented by a rating authority, whilst countries or regions with a superimposed video game rating authority continues applying their own ratings where applicable. [15] This includes Americas (except Brazil), where ESRB is imposed, Brazil with ClassInd, Europe and Israel with PEGI, Australia with ACB and South Korea with GRAC. However, a new Google Play Rating system is used exclusively in Russia and for non-gaming apps in South Korea.[16] These ratings include:

  • 3+
  • 7+
  • 12+
  • 16+
  • 18+

In Australia, IARC applies its own ratings for non-gaming apps.[16]

Samsung Galaxy Store

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The ratings are, All Ages, 4+, 12+, 15+ and 18+. The 18+ rating is enforced and the rest are advisory.[citation needed]

Huawei AppGallery

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Huawei AppGallery developed its own rating system. Ratings are: 3+, 7+, 12+, 15+ and 18+[17]

Amazon Appstore

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On the Amazon Appstore, "All Ages" is for all ages. "Guidance Suggested" is for recommendation that parents should give guidance to pre-teens/children. "Mature" is recommended to be suitable for mature and adult audiences. "Adult" is advertisements, graphic violence, nudity or other content only suitable for adult audiences.[18]

Blackberry World

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The Blackberry appstore has the following ratings:[19][20]

  • G (General) – All ages, no bad content
  • T (Teen) – May not be suitable for children under the age of 13
  • M (Mature) – May not be suitable for children under the age of 17, contains inappropriate content
  • A (Adult) – Content that is generally recognized as appropriate only for, or that is legally restricted to, persons at least the age of majority in their region.

Common Sense Media

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Common Sense Media's rating scheme ranges from 2+ to 18+, in one-year increments.

See also

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References

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  1. ↑ "ESRB Retail Council "Ratings Education and Enforcement Code"" (PDF). Entertainment Software Rating Board. 27 June 2017. Archived (PDF) from the original on 20 August 2022. Retrieved 20 August 2022.
  2. ↑ "Welche Alterskennzeichen gibt es? (USK)". Unterhaltungssoftware Selbstkontrolle. Retrieved 2025-09-14.
  3. ↑ "Spiele und Apps im IARC-System (USK)". Unterhaltungssoftware Selbstkontrolle. Retrieved 2026-02-27.
  4. ↑ "Wann erhalten Spiele kein USK-Kennzeichen (USK)". Unterhaltungssoftware Selbstkontrolle. Retrieved 2025-09-14.
  5. ↑ "Können Games verboten werden? (USK)". Unterhaltungssoftware Selbstkontrolle. Retrieved 2025-09-14.
  6. ↑ "Was bedeutet Indizierung? (USK)". Unterhaltungssoftware Selbstkontrolle. Retrieved 2025-09-14.
  7. ↑ "What do the labels mean?". Pan-European Game Information.
  8. ↑ "Age ratings". Apple Developer. Retrieved 28 February 2025.
  9. ↑ "Categories and Discoverability - App Store". Apple Developer. Apple Inc. Retrieved 22 June 2026.
  10. ↑ "Age requirements for apps distributed in Brazil, Australia, Singapore, Utah, and Louisiana". Apple Developer. 24 February 2026. Retrieved 21 March 2026.
  11. ↑ Cress, Laura (2026-03-25). "Apple iPhone users in the UK asked to verify age with new update". BBC News. Retrieved 2026-03-30.
  12. ↑ Masna, Aulia (17 July 2009). "App Store rating system raises questions". Macworld. Retrieved 19 May 2017.
  13. ↑ "Application Content Ratings". Google Inc.
  14. ↑ "Creating Better User Experiences on Google Play". Android Developers Blog. Retrieved 2015-06-14.
  15. ↑ "About the International Age Rating Coalition". International Age Rating Coalition. Retrieved 2015-11-11.
  16. 1 2 "Apps & Games content ratings on Google Play". Google Play Help. Archived from the original on 2026-03-06.
  17. ↑ "AppGallery Rating system". Huawei Developers. Retrieved 30 January 2022.
  18. ↑ Amazon.com: Angry Birds Rio HD (Fire Edition): Appstore for Android (click "guidance suggested" for information on rating system). Archive.
  19. ↑ Despicable Me: Minion Rush – BlackBerry World (click "Teen" for information on rating system). Archive.
  20. ↑ Evelyn, Alex. "Consideringapple". Retrieved 23 August 2023.
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