Mixbook
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| Type | Private |
|---|---|
| Industry | photo books, Photograph-derived manufacture, photo sharing |
| Founded | 2006 |
| Founders | Andrew Laffoon, Aryk Grosz |
| Headquarters | Redwood City, California, U.S. |
| Website | mixbook |
Mixbook is a photo book brand based in Redwood City, California offering customizable photo books, cards, calendars and home decor.
History
[edit]Mixbook offers an online platform for creating customizable photo books, cards, calendars, and home decor items. Customers design products using the company's web-based editor, Mixbook Studio, which includes AI-powered tools for layout suggestions, caption generation, photo enhancement, and location-based map customization.[1]
Co-founded in 2006 by Andrew Laffoon and Aryk Grosz. [2] In 2010, Mixbook added calendars and photo cards to its product line.
In 2011, Mixbook expanded its reach and revenue fourfold, acquiring Scrapblog and raising $10M from Level Equity. In 2012, Mixbook released new features to its photo book editor tool, enabling users to customize with Instagram photos. It also released a photo book app called Mosaic, which allowed users to build a book with photos found on their mobile device.[3] In 2013 the company launched a streamlined web-based photo book service called Montage.[4] In 2023 the company launched Mixbook Studio, a photo book builder that uses machine learning.[5]
In 2024, the company introduced Mixbook Movies, a digital format that automatically generates a shareable video from a customer's photo book order.[6] In 2026, the company introduced Story Mode, a prompt-based creation tool that allows users to describe a memory in text, upload photos, and receive a fully designed photo book assisted by AI.[7]
Acquisitions
[edit]- WedPics, acquired in 2017.[8]
- Scrapblog, acquired in 2011 - Scrapblog had raised $11.5M from Steamboat Ventures and Longworth Venture Partners, Disney's venture capital arm [9]
- Yobongo, acquired in 2012 - Yobongo had raised $1.35 million from True Ventures, Freestyle Capital, Mitch Kapor and others.[10] The Yobongo team helped develop Mixbook's mobile app, Mosaic.[11]
References
[edit]- ↑ Gray, Jeremy (2024-10-08). "Mixbook Launches Mixbook Movies, an Interactive Video Photo Book". PetaPixel. Retrieved 2026-06-16.
- ↑ Fenn, Donna (2012-07-02). "Making Photo Books With a Social Spin". Inc.com. Retrieved 2016-06-06.
- ↑ "Mixbook CEO: We create the story for you". CNBC. 4 November 2014. Retrieved 2016-07-07.
- ↑ Perez, Sarah (19 November 2013). "Mixbook Debuts Montage, A Photo Book Builder Meant To Take Minutes, Not Hours". Retrieved 2016-06-06.
- ↑ "Mixbook Adds AI Design Tools to its Photo Book Builder". PetaPixel. 17 October 2023.
- ↑ Gray, Jeremy (2024-10-08). "Mixbook Launches Mixbook Movies, an Interactive Video Photo Book". PetaPixel. Retrieved 2026-06-16.
- ↑ Schneider, Jaron (2026-06-11). "Mixbook 'Story Mode' Lets You Describe How You Want a Photo Book to Look". PetaPixel. Retrieved 2026-06-16.
- ↑ "Mixbook Acquires WedPics, Leading Photo Sharing App For Weddings". December 13, 2017. Archived from the original on 2017-12-14. Retrieved 2017-12-14.
- ↑ "Online Scrapbooking Platforms Consolidate: Mixbook Buys Scrapblog". TechCrunch. 18 January 2011. Retrieved 2016-06-06.
- ↑ Gannes, By Liz (9 March 2012). "Yobongo to be acquired and shut down by Mixbook". Wall Street Journal.
- ↑ "Now At Mixbook, Former Yobongo Team Reveals Mosaic, A Fast Way To Build Photobooks From Your iPhone". TechCrunch. 7 September 2012.