// Workers AI · dad joke modeWhat did Mediaocean say to the wave? "Sea you later".
 | This article contains promotional content. (October 2017) |
Mediaocean LLC[1][2] is a media and software advertising services company headquartered in New York City.[3] The company has offices located in London, Chicago, Tel Aviv, Pune and Sydney.[4] As of 2020, the company employed 1200 people.[5][6]
 | |
| Type | Private company |
|---|---|
| Industry | Advertising, information technology |
| Predecessors | MediaBank, Donovan Data Systems |
| Founded | March 2012 |
| Headquarters | , |
| Key people | Bill Wise (co-founder & CEO)[7] |
| Revenue | $400 million[8] |
Number of employees | 1200 (2021) |
| Website | mediaocean |
History
[edit]Mediaocean was founded in 2012 through the merger of advertising technology companies Donovan Data Systems and MediaBank,[9] which the companies announced the year before.[10]
Vista Equity Partners acquired a majority stake in Mediaocean in 2015.[11] In May of that same year, Mediaocean acquired TView, a television planning system from Stone House Systems, Inc. in Chicago, and in May 2016, Mediaocean acquired ColSpace, a provider of cloud-based, collaborative media-planning software.
In September 2017, Mediaocean announced its partnership with 4C to improve cross-channel marketing.[12] In 2018, Vista Equity Partner explored a sale of Mediaocean.[13] In 2019, Mediaocean added the SpotX platform to its system and signed a contract with WideOrbit, a TV programmatic company.[14] In January 2020, Mediaocean acquired Paris-based media management software provider MBS.[citation needed] Later that year, Mediaocean announced the acquisition of Chicago-based data science and media technology company 4C Insights.[15]
In July 2021, Mediaocean announced the acquisition of advertising server company Flashtalking.[16] The following month, Mediaocean announced that the stake in its company held by Vista Equity Partners was being acquired by CVC Capital Partners, along with TA Associates.[17][18][19]
Corporate affairs
[edit]Leadership
[edit]Mediaocean is managed by CEO Bill Wise as of 2020. Other executives are:[20][21]
- Nick Galassi, co-founder & CFO
- John Nardone, President
References
[edit]- ↑ "Mediaocean LLC". OpenCorporates. September 22, 2011. Retrieved September 10, 2026.
- ↑ "Privacy policy". Mediaocean. Archived from the original on September 6, 2026. Retrieved September 10, 2026.
- ↑ "Offices". mediaocean.com. Mediaocean. Retrieved October 24, 2014.
- ↑ "Contact us". Mediaocean. Archived from the original on August 23, 2026. Retrieved September 10, 2026.
- ↑ PR, Jump (June 14, 2018). "ITN Holdings and Mediaocean Announce Partnership To Integrate ProVantageX for Buy-Sell Automation". Broadcasting & Cable. Retrieved May 8, 2020.
- ↑ Mediaocean. "Mediaocean Acquires Symsys To Expand European Operations". www.prnewswire.com. Retrieved March 31, 2025.
- ↑ "William Wise". Bloomberg Markets. Retrieved October 24, 2014.[dead link]
- ↑ Konrad, Alex (December 11, 2013). "Hot Ad Tech Firm Mediaocean Sees IPO in 2014, Refreshes Its Product Lineup". Forbes. Retrieved October 24, 2014.
- ↑ "Lefkofsky's ad tech firm closes merger with rival". Chicago Tribune. March 1, 2012. Retrieved March 12, 2012.
- ↑ Steel, Emily (September 26, 2011). "Rival ad-tech firms to become one". The Wall Street Journal. Retrieved March 12, 2012.
- ↑ Tan, Gillian (June 29, 2015). "Mediaocean to Sell Stake to Vista Equity Partners". Wall Street Journal. ISSN 0099-9660. Retrieved June 2, 2020.
- ↑ "Mediaocean and 4C Partner to Improve Cross-channel Marketing". Retrieved October 20, 2017.
- ↑ Gottfried, Laura Cooper and Miriam (October 24, 2018). "Vista Equity Partners Explores Sale of Mediaocean". Wall Street Journal. ISSN 0099-9660. Retrieved June 2, 2020.
- ↑ "Mediaocean Integrates SpotX Into TV Buying Platform, Extends Cross-Platform Access". www.mediapost.com. Retrieved May 8, 2020.
- ↑ "Data science media startup 4C Insights is being acquired by Mediaocean". www.americaninno.com. Retrieved July 14, 2020.
- ↑ Bruell, Alexandra (July 13, 2021). "Mediaocean to Buy Adtech Company Flashtalking for $500 Million". Wall Street Journal.
- ↑ "CVC and TA to partner with Mediaocean and fuel growth of global omnichannel advertising platform". GlobeNewswire. GlobeNewswire. Retrieved August 27, 2023.
- ↑ Hercher, James. "Mediaocean Switches Private Equity Owners, As It Evolves For An Internet-Delivered Age". AdExchanger. AdExchanger. Retrieved August 27, 2023.
- ↑ Shields, Ronan. "Mediaocean's M&A Merry-Go-Round Takes Another Twist". Adweek. Adweek. Retrieved August 27, 2023.
- ↑ Konrad, Alex. "Hot Ad Tech Firm Mediaocean Sees IPO In 2014, Refreshes Its Product Lineup". Forbes. Retrieved October 20, 2017.
- ↑ "Mediaocean LLC". Retrieved May 8, 2020.