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Maxima Group

From Wikipedia, the free encyclopedia
Maxima Group
TypePrivate
IndustryHolding company, Retail, general merchandise
Founded1992; 34 years ago (1992) in Vilnius
HeadquartersVilnius, Lithuania
Area served
Baltics
Key people
Jolanta Bivainytė, CEO[1]
ProductsGroceries, consumer goods
RevenueIncrease€6.35 billion (2025)[2]
49,290,000 euro (2020) Edit this on Wikidata
Total assets2,200,790,000 euro (2020) Edit this on Wikidata
Number of employees
21,595 (2025)[3]
ParentVilniaus Prekyba UAB[4]
Subsidiaries
  • UAB Maxima LT
  • Maxima Latvija SIA
  • Maxima Eesti OÜ
  • RADAS UAB
  • Franmax UAB
[5]
Websitemaximagrupe.eu/en
Maxima locations in Europe

MAXIMA GRUPĖ, UAB (Maxima Group) is the largest Lithuanian retail business operating in Lithuania, Latvia and Estonia.[6] The Group operates approximately 500 "Maxima" stores across the Baltic states as well as e-commerce store "Barbora".

Until the end of 2025, the Group also owned T Market in Bulgaria and Stokrotka in Poland[7]. Barbora discontinued its operations in Poland in 2024[8].

History

[edit]

Three stores with different names were opened in Vilnius in 1992. First Maxima store was opened in 1998.[9]

In 2000, the retail chain entered the Latvian and Estonian markets.

In 2007, the holding company MAXIMA GRUPĖ, UAB was established.

At the end of 2011, Maxima Group bought the Aldik supermarket chain in Poland with 24 stores.[10]

Between 2012 and 2020, Maxima also operated a division in Spain, under the names SuperSol (supermarkets) and Cash Diplo (Cash & Carry).[11] It mainly operated in Madrid and Andalusia. It was acquired in 2012 to the DinoSol group,[12] and SuperSol was sold in 2020 to Carrefour,[13] while Cash Diplo was subject to a corporate takeover in 2021.

November 21, 2013 - the collapse of the Maxima XX supermarket in Riga led to the Zolitude tragedy, in which 54 people lost their lives and dozens more were injured.[14]

In 2017, the MAXIMA GRUPĖ acquired RADAS, the company managing the online grocery store "Barbora".[15]

In 2018, MAXIMA GRUPĖ acquired "Emperia Holding", the company managing the "Stokrotka" retail chain in Poland, for EUR 276 million.[16]

In 2019, "Aldik" and "Stokrotka" retail chains are merged and continue to operate under one name, "Stokrotka".[17]

Maxima Group CEO's

[edit]
  • 2007-2008: Gintaras Marcinkevičius
  • 2008–2014: Mindaugas Bagdonavičius
  • 2014–2016: Neringa Janavičiūtė
  • 2016–2017: Alvydas Šustikas
  • 2017-2018: Robertas Čipkus
  • 2018-2019: Dalius Misiūnas
  • 2019-2020: Jolanta Bivainytė
  • 2020-2022: Mantas Kuncaitis
  • 2022-2025: Manfredas Dargužis
  • 2025-now: Jolanta Bivainytė

Statistics

[edit]

At the end of 2025, the Group covered approximately 29.7% of the Lithuanian, 25.5% of the Latvian, 15.2% of the Estonian, 2.5% of the Polish, and 2.4% of the Bulgarian retail markets.

Bulgaria Estonia Latvia Lithuania Poland Total [18]
Total number of stores (2025) 138 86 171 241 974 1,610
Number of employees (2025) 3,000 6,184 12,411 21,595
Profit (mil. €) (2023) 18.6 40.4 100.7 207.7 116.3 479.0
Revenue (bil. €) (2025) 0.302 0.601 1.136 2.329 1.971 6.339

Maxima LT

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Maxima LT is the largest part of Maxima Group. Maxima stores in Lithuania hold 30% of the total retail market. In 2011, GILD Bankers announced that Maxima Group was the most valuable company.[19] Maxima LT employs 12,704 people (as of December 2023),[20] and operates 246 stores.[21]

Aldik

[edit]

Maxima Group operated in Poland under the name of Aldik, to 2018, when these stores started changing to Stokrotka after Maxima Group became main shareholder of Poland's EMPERIA HOLDING S.A. which operates the Stokrotka name.[22]

SuperSol

[edit]

The Spanish supermarket chain SuperSol was owned by Maxima between 2012 and 2020. The supermarket had a presence in the Madrid province (including Ávila, Guadalajara and Toledo in the metropolitan area) and Southern Spain (Andalusia, Extremadura, Ceuta and Melilla).[23]

This Spanish arm also included Cash Diplo as a Cash & Carry division. Cash Diplo was subject to a corporate takeover in 2021.[24]

Scandals

[edit]

On 21 November 2013, the roof of a Maxima supermarket in the Zolitūde neighbourhood of Riga, Latvia, collapsed during peak shopping hours, causing one of the deadliest disasters in the country’s modern history. The collapse resulted in the deaths of 54 people, including three rescue workers, and injured at least 41 others. The building, which had opened only a year earlier, was undergoing construction work on a planned rooftop garden at the time of the incident.[25] Subsequent investigations identified serious design and construction deficiencies as contributing factors. In later legal proceedings, several individuals involved in the building’s design and construction were tried, though no representatives of the Maxima retail company were ultimately held criminally liable, a result that drew public criticism and debate.

[edit]

See also

[edit]

References

[edit]
  1. ↑ "Corporate Governance - MAXIMA Grupė". www.maximagrupe.eu. Archived from the original on 2020-12-29. Retrieved 2020-12-23.
  2. ↑ https://www.15min.lt/verslas/naujiena/finansai/maxima-grupes-pajamos-pernai-augo-41-proc-iki-635-mlrd-euru-662-2659628. {{cite web}}: Missing or empty |title= (help)
  3. ↑ https://www.maximagrupe.eu/. {{cite web}}: Missing or empty |title= (help)CS1 maint: url-status (link)
  4. ↑ "Organisational structure". www.maximagrupe.eu. Archived from the original on 29 December 2020. Retrieved 11 June 2019.
  5. ↑ "Organizational chart".
  6. ↑ "Maxima Group | Devex".
  7. ↑ "MAXIMA GOUP sold its chains in Bulgaria and Poland".
  8. ↑ "BARBORA discontinues its operations in Poland".
  9. ↑ "Maxima - MadeinVilnius.lt - Vilniaus naujienų dienoraštis".
  10. ↑ ""Maxima grupei" leista įsigyti Lenkijos prekybos tinklą". DELFI. 29 December 2011. Retrieved 1 July 2015.
  11. ↑ "Aprendizajes del fracaso de Maxima Group con Supersol". Enric Ezquerra. 1 September 2020. Retrieved 29 June 2021.
  12. ↑ "Dinosol vende la cadena Supersol". EL PAÍS. 5 March 2012. Retrieved 16 March 2021.
  13. ↑ "Carrefour compra las tiendas de Supersol en España por 78 millones de euros". ABC. 27 August 2020. Retrieved 29 June 2021.
  14. ↑ https://eng.lsm.lv/article/society/society/21.11.2023-ten-years-since-zolitude-roof-collapse-claimed-54-lives.a532353/. {{cite web}}: Missing or empty |title= (help)
  15. ↑ https://www.vz.lt/prekyba/2017/01/13/maxima-grupe-isigijo-barbora. {{cite web}}: Missing or empty |title= (help)
  16. ↑ https://www.15min.lt/verslas/naujiena/bendroves/maxima-grupe-isigijo-lenku-prekybos-tinkla-stokrotka-663-958832. {{cite web}}: Missing or empty |title= (help)
  17. ↑ ""Maxima Grupė" jungia savo prekybos tinklus Lenkijoje". 15min.lt/verslas (in Lithuanian). Retrieved 2022-07-13.
  18. ↑ "2023 Consolidated Annual Report" (PDF). www.maximagrupe.eu.
  19. ↑ "Vertingiausių Lietuvos bendrovių dešimtuke - Maxima, "Lietuvos dujos" ir "Lietuvos energija"". DELFI. 23 December 2011. Retrieved 1 July 2015.
  20. ↑ Maxima LT, UAB (employees statistics)
  21. ↑ "Maxima LT Launches 'Low Price Guarantee' Campaign". ESM Magazine. 23 February 2017. Retrieved 2023-01-13.
  22. ↑ "Koniec powstałej w Lublinie sieci sklepów. Aldiki zmienią się w Stokrotki". Lublin112.pl Wiadomości z Lublina i regionu. Lublin, Lubelskie, Lubelszczyzna. Ważne informacje z kraju (in Polish). Retrieved 2019-09-13.
  23. ↑ "Quiénes somos" (in European Spanish). Retrieved 2021-06-29.
  24. ↑ "Directivos SuperSol comprarán división mayorista" (in European Spanish). 8 February 2021. Retrieved 2021-06-29.
  25. ↑ "Cilvēki meklē atbildes par Zolitūdes traģēdijas iemesliem un atbildīgajiem" (in Latvian). la.lv. 23 November 2013. Retrieved 23 November 2013.
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