Marukome
 | |
 Marukome headquarters and factory in Nagano | |
Native name | マルコメ株式会社 |
|---|---|
| Type | Private KK |
| Industry | Food |
| Founded | 1854 |
| Headquarters | Nagano, Japan |
Area served | Worldwide |
| Key people | Atsuki Aoki (President) |
| Products | |
| Revenue | JPY 43.9 billion (FY 2016) (US$ 390 million) (FY 2016) |
Number of employees | 436 (as of March 31, 2017) |
| Website | Official website |
| Footnotes [1][2] | |
Marukome Co., Ltd. (マルコメ株式会社, Marukome Kabushiki-gaisha) is the name of a Japanese miso soup paste producer. Its headquarters are located in the city of Nagano. Marukome accounts for about 13% of the amount of miso produced in Japan each year which makes them one of the top in production volume among 2,500 miso producers in Japan.[3]
On December 5, 2007, Marukome USA, Inc. opened its United States headquarters and factory in Irvine, California.[4]
As a commercial gimmick, Marukome has organized contests for kids to become "Marukome Boy" (マルコメくん) who subsequently represents the company in advertisement. To be a winner, the Marukome Boy should look similar to the company logo of a small boy with a bald head.
Marketing
[edit]In 2017 Marukome launched two types of organic miso powder in a collaboration with Australian model Miranda Kerr, with the model providing her personal input into the creation of the new products.[5]
References
[edit]- ↑ "Company Profile" (in Japanese). Marukome. Retrieved April 3, 2018.
- ↑ "About Marukome". Marukome. Retrieved Nov 21, 2022.
- ↑ Shurtleff, William; Aoyagi, Akiko (February 19, 2014). History of Soybeans and Soyfoods in Japan, and in Japanese Cookbooks and Restaurants outside Japan (701 CE to 2014). Soyinfo Center. p. 2459. ISBN 978-1-928914-65-5.
- ↑ Nancy Luna (December 6, 2007). "Japanese miso giant opens Irvine factory". The Orange County Register. Retrieved December 16, 2007.
- ↑ McGee, Oona (July 22, 2017). "Japanese company produces organic miso powder in collaboration with model Miranda Kerr". SoraNews24. Retrieved April 3, 2018 – via Japan Today.
External links
[edit]- Marukome (in Japanese)
- Marukome USA (in English)
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