MAD Solutions
 | |
| Founded | May 2017 in Lagos, Nigeria |
|---|---|
| Founder | Bugwu Aneto-Okeke |
| Fate | Active |
| Headquarters | , United States |
| Website | madsolutions |
Measurable Accurate Digital Solutions (doing business as M.A.D Solutions) is a Nigerian music distribution company founded in 2017 by Bugwu Aneto-Okeke.
History
[edit]M.A.D Solutions was established by Bugwu Aneto-Okeke in May 2017 in Lagos and started off by securing licensing agreements with Apple Music and YouTube. Aneto-Okeke then partnered with Merlin to explore more licensing rights.[1] In 2021, the headquarters were moved to Houston, Texas.[2]
M.A.D Solutions distributes contents using digital service providers (DSPs) such as Spotify, Boomplay, Ayoba, Audiomack, Triller, and TikTok.[1][3]
As of 2023[update] M.A.D. Solutions had amassed over 9 billion streams across its DSPs.[4][5]
Services
[edit]M.A.D Solutions distributes audio and video contents in over 45 distributions services across different genres.[1][6]
Through ENGAGE, a record label and subsidiary of MAD Solutions, through a partnership with Chordcash and Artsplit, MAD Solutions allows fans to support their artist.[4] Engage as a record label and talent incubator offer a 360 label service to artist.[6]
M.A.D Solutions distributes music for Afrobeats artists such as Runtown, Phyno, Flavour, Ric Hassani, Simi and Nigerian gospel artists such as Mercy Chinwo and Moses Bliss.[1][2][7]
References
[edit]- 1 2 3 4 Luqman, Aisha (24 October 2024). "Bugwu Aneto-Okeke's impactful stride in music business". This Day. Retrieved 28 October 2024.
- 1 2 Babatunde, Ibrahim (24 January 2024). "The state of music distribution in Nigeria". Nigerian Tribune. Retrieved 28 October 2024.
- ↑ "M.A.D Solutions inks licensing deal with TikTok". Music In Africa. 18 November 2024. Retrieved 15 January 2025.
- 1 2 lyanu, Awolamo (24 February 2023). "Top five music distribution channels in Nigeria". The Guardian. Lagos, Nigeria. Retrieved 28 October 2024.
- ↑ Fayose, Peace (24 August 2022). "The Unsung Heroes of Afrobeats Evolution". Daily Times. Lagos, Nigeria. Retrieved 28 October 2024.
- 1 2 Oyeleye, Isaac (14 February 2023). "M.A.D Solutions: Beyond Music Distribution". TheNEWS Magazine. Retrieved 28 October 2024.
- ↑ Emmanson, Jerry. "The Revolutionary Role of Music Distribution". Leadership. Retrieved 6 November 2024.