Lugz
| Type | Subsidiary |
|---|---|
| Industry | Fashion |
| Founded | 1993 |
| Headquarters | New York City, U.S. |
| Products | Shoes |
| Parent | Jack Schwartz Shoes, LLC. |
| Website | http://lugz.com/ |
Lugz is an American footwear brand owned by Jack Schwartz Shoes, LLC (JSS). The brand was established in October 1993, and produces footwear for adults and children.[1]
History
[edit]Following the launch of its first boot line, Lugz began collaborations within the music, entertainment, and sports industries.[2] Endorsement and collaboration agreements involved figures and organizations including Snoop Dogg, Bryan "Baby" Williams, Orange County Choppers, and professional athletes from MMA and combat sports.[3][4]
In February 2000, Lugz launched its website, allowing customers to make direct online purchases.[1]
In 2006, Lugz collaborated with Orange County Choppers, including the design of The Torx, created with Paul Teutul Jr. That same year, Orange Country Choppers and Lugz collaborated on a custom Lugz chopper. In 2009, the chopper was presented to the Bluff Poker Player of The Year.[5]
In 2008, Lugz signed Mixed Martial Arts fighters Lyoto Machida and Houston Alexander as endorsers.[6] The brand later signed additional endorsers such as Quinton “Rampage” Jackson and Cain Velasquez, who became a Lugz endorser in 2010.[7]
During the 2010s, Lugz participated in several collaborative projects with fashion brands, artists, and media entities, like Atelier New Regime, Fool’s Gold Records, Urban Outfitters, V-Files, Colm Dillane (KidSuper),[8] the Swedish rock band Ghost,[9] and Bazooka chewing gum.[10][11]
References
[edit]- 1 2 Teri Agins Staff Reporter of The Wall Street Journal (6 June 2003). "Jack Schwartz's 'Driving Shoe' Proves a Hit in Hip-Hop Circles". WSJ.
- ↑ "Rapper Sneaker Endorsements". BET.com. 14 March 2013. Archived from the original on February 25, 2025.
- ↑ Brian Betschart. "Lugz Brings Back the Birdman for 10th Anniversary". SneakerFiles.
- ↑ "SOHH.com - Birdman's Lugz Lifestyle Collection - "This Low & Mid-Top Collection Is Just For You" - For The Best In Hip-Hop News - SOHH.com". For The Best In Hip-Hop News - SOHH.com. 11 June 2015.
- ↑ "BLUFF Player of the Year Will Ride in Style with LUGZ Chopper". BLUFF.com. Archived from the original on 2015-06-13. Retrieved 2015-05-05.
- ↑ "Machida and Alexander in Mainstream Advert". mmapayout.com.
- ↑ Palmquist, Chris (August 16, 2010). "Cain Velasquez featured in Lugz commercial". MMA Underground. The Arena Group. Retrieved 2023-08-14.
- ↑ "KidSuper x Lugz". YOUNG HERO. Retrieved 2026-08-05.
- ↑ Adams, Gregory. "GHOST teams with Lugz for new footwear collection". Revolver. Retrieved 2026-08-05.
- ↑ "Nice Kicks (@nicekicks) on X". X (formerly Twitter). 2023-02-03. Retrieved 2026-08-05.
- ↑ virginialowman (2018-11-20). "Stomping Into the Future: How Lugz Earned Its Props". Complex. Retrieved 2026-08-05.