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Brunswick Boat Group

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(Redirected from Lowe Boats)

Brunswick Boat Group
TypeDivision
IndustryBoat building
Founded2000
Headquarters
Knoxville, Tennessee
,
U.S.
ProductsMotorboats
RevenueUS$1.0 billion (2012)[1]
Number of employees
4,400 [1]
ParentBrunswick Corporation
SubsidiariesBayliner, Boston Whaler, Lowe Boats, Sea Ray

The Brunswick Boat Group is an American pleasure boat manufacturer. Headquartered in Knoxville, Tennessee, United States, it is the largest maker of such craft in the world. Net sales were US$1.7 billion in 2008,[2] and US$1.0 billion in 2012.[1]

The Boat Group makes Sea Ray, Bayliner and Meridian pleasure boats; Boston Whaler, Crestliner, Cypress Cay, Harris (formerly FloteBote), Lowe, Lund, Princecraft fishing, deck and pontoon boats. Brunswick is one of the largest boat makers by units in Europe, with Quicksilver, Uttern and Valiant boat brands. Brunswick also owns the New Zealand boat brand, Rayglass. Brunswick markets its specialty boats through Brunswick Commercial and Government Products. Attwood and Kellogg boat parts and accessories, once a part of the group, are now a part of the Mercury Marine group.[1][3][4]

History

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The Brunswick Boat Group (BBG) was formed in 2000 to manage the Brunswick Corporation's nearly 45 boat brands. The parent company is traded on the New York Stock Exchange under the symbol BC. From 2000 to 2005 the BBG doubled in size and acquired 13 additional brands.[5]

The global economic downturn led the Brunswick Boat Group to close more than a dozen plants and reduce its workforce by about 10% after its sales fell more than 16% in 2008.[6]

Subsidiaries

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Current subsidiaries include:[1][7]

Former subsidiaries:[5][8]

Notes:

  1. 1 2 3 Now a part of the Mercury Marine group.
  2. ↑ Discontinued in 2009.
  3. ↑ Marine Products Corporation purchased Robalo from Brunswick in June 2001.[9]
  4. ↑ Marine Products Corporation acquired the Wahoo! trademark when it purchased Robalo from Brunswick in June 2001.[9]

See also

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References

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  1. 1 2 3 4 5 "Brunswick Corporation At-A-Glance" (PDF). Brunswick Corporation. Retrieved January 5, 2014.
  2. ↑ "Brunswick Corporation: Fact Sheet" (PDF). Brunswick.com. Retrieved August 11, 2013.
  3. ↑ "Knoxville, Tenn.-based Brunswick Boat Group regroups to build a better boat". Highbeam.com. Archived from the original on October 26, 2012. Retrieved August 11, 2013.
  4. ↑ "Google Finance: Stock market quotes, news, currency conversions & more". Google.com. Retrieved March 4, 2012.
  5. 1 2 "Company | History | Interactive Timeline". Brunswick. Retrieved March 4, 2012.
  6. ↑ "Sea Ray Boats, Inc.: quotes & news - Google Finance". Google.com. Retrieved March 4, 2012.
  7. ↑ "Brands | Marine - Boats". Brunswick. Retrieved March 4, 2012.
  8. ↑ "Bayliner Customer Care". Bayliner Customer Care. Retrieved March 4, 2012.
  9. 1 2 "Edgar Filing: Marine Products Corp - Form 10-K". Marketplace. Retrieved January 5, 2014.
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