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// Workers AI · dad joke modeWhy did Logitech G go to therapy? It had a mouse to work out.

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From Wikipedia, the free encyclopedia
Logitech G
TypeDivision
Industry
Founded2013
Key people
Robin Piispanen[1]
Number of employees
200 (2018)
ParentLogitech
Websitehttps://www.logitechg.com/en-us

Logitech G is the dictated gaming sub-brand of Logitech, launched in 2013. The brand makes gaming peripherals for general consumers and esports athletes.

History

[edit]

Logitech launched its gaming division, Logitech G,[2] in March 2013.[3][4] It launched the Logitech G line with four mice, two keyboards, and two pairs of headsets.[5] The line replaced the Logitech logo with a new "G" logo[6] and the Logitech G700s was its flagship mouse.[5]

Bracken Darrell, the former CEO of Logitech, shifted to targeting the competitive esports market in 2016.[7] Logitech G has hosted a series of simulation racing events starting in 2020 with McLaren as the title sponsor for its community circuit challenge.[8] Logitech G and its partners launched an adaptive esports competition in 2021.[9]

The G Cloud handheld game console was announced in 2022; it was the first Logitech G standalone device.[10]

Operations

[edit]

Logitech G is a brand of Logitech overseen, as of 2023, by CEO Hanneke Faber[11] and, as of 2026, Logitech G's vice president and general manager Robin Piispanen.[12]

Gaming was the second-largest source of revenue for Logitech, after PC peripherals, as of 2017.[13]

Logitech G hosts an annual Logitech G PLAY product showcase.[14] It has partnered with brands including Herman Miller[15], McLaren[16], Momo[17] and Genshin Impact.[18] This includes the 2025 McLaren racing collection.[19][16]

Products

[edit]

Logitech G sells hardware including headsets, keyboards and mice, as well as G Hub software. They are responsible for their proprietary lines of technology, like the LIGHTSPEED wireless program (offering ultra-low professional-grade latency), HERO optical sensors (delivering precise tracking), and LIGHTSYNC RGB customization.[20] The brand has four series including the ASTRO series for console gaming;[21] the PRO series for esports;[22] the Logitech G series for PC gaming; [23] and the Sim Racing series for racing games.[24]

Esports

[edit]

Logitech G consults with esports athletes on product designs and includes them in marketing. It had collaborated with more than 400 professional esports players during the development of products.[22] This includes more than 50 professional gamers for the G Pro Wireless Gaming Mouse[25] and with Michael ‘Shroud’ Grzesiek on its gaming mice.[26]

The brand partnered with esports organizations including G2 Esports, BiliBili Gaming, Karmine Corp, DRX, and TSM.[18][27] It announced a partnership with NASCAR driver Bubba Wallace in 2021.[9]

Logitech G has sponsored esports events such as Logitech G Rivals, a Rainbow Six Siege tournament; the Logitech McLaren G Challenge Grand Finals Summer Season, a Forza Motorsport competition; and a 2020 League of Legends Academy competition.[27][28]

Awards

[edit]

Logitech G won Red Dot Design Awards for the G 810 Orion Spectrum (2017),[29] the G Powerplay (2018)[30] and PRO X TKL (2024).[31]

It won IF Design Awards for its G Prodigy Series (2017).[32] G303 Shroud Edition Gaming Mouse (2023),[33] Pro Racing Wheel and Pedals (2023)[33] and Logitech G Racing Sim (2025).[34]

References

[edit]
  1. ↑ "Logitech Appoints Robin Piispanen as Global Head of Logitech G". Business Wire. April 27, 2026.
  2. ↑ Tennent, James (10 September 2015). "These futuristic headphones could be the future of gaming". The Independent. Retrieved 9 December 2025.
  3. ↑ Clark, Matt (20 March 2013). "Logitech Stays in the PC Game Market with New Peripherals". IGN. Retrieved 9 December 2025.
  4. ↑ Buckley, Sean (20 March 2013). "Logitech rebrands gaming line with same name, announces bounty of peripherals". Engadget. Retrieved 9 December 2025.
  5. 1 2 Yu, Justin (20 March 2013). "Logitech thanks science for new 'G' PC gaming accessories". CNET. Retrieved 9 December 2025.
  6. ↑ Wieselsberger, Georg (21 March 2013). "Neue Gaming-Marke von Logitech - Mäuse, Tastaturen und Headsets für Spieler umgetauft". GameStar (in German). Retrieved 9 December 2025.
  7. ↑ Evangelista, Benny (5 August 2016). "Logitech bounces back with speakers, earbuds, gamer keyboards". San Francisco Chronicle. Retrieved 9 December 2025.
  8. ↑ Šimić, Ivan (27 June 2023). "Logitech G Challenge Community Circuit announced for summer". Esports Insider. Retrieved 9 December 2025.
  9. 1 2 Sheehan, Gavin (30 May 2021). "Logitech G Announces Partnership With Bubba Wallace". Bleeding Cool. Retrieved 9 December 2025.
  10. ↑ Berg, Nate (21 September 2022). "Is gaming ready for its Netflix moment? Logitech is betting on it". Fast Company. Retrieved 9 December 2025.
  11. ↑ "Computer parts maker Logitech appoints Hanneke Faber as CEO". Reuters. 2023-10-31. Retrieved 2023-11-01.
  12. ↑ "Logitech Appoints Robin Piispanen as Global Head of Logitech G". Business Wire. April 27, 2026.
  13. ↑ Wurlod, Olivier (12 July 2017). "Logitech conforte son rang dans le secteur du jeu vidéo". Tribune de Genève (in French). Retrieved 9 December 2025.
  14. ↑ Chester, Edward (18 September 2025). "This new McLaren F1 sim racing PC gear will make you feel like Norris or Piastri". PCGamesN. Retrieved 9 December 2025.
  15. ↑ Liszewski, Andrew (6 October 2022). "Herman Miller and Logitech Finally Designed a Gaming Chair From Scratch". Gizmodo. Retrieved 20 March 2026.
  16. 1 2 Šimić, Ivan (17 September 2024). "Logitech G announces Racing Series lineup". Esports Insider. Retrieved 15 January 2026.
  17. ↑ Studholme, Billy (24 April 2023). "Logitech G to supply peripherals for VCT EMEA - ESI". Esports Insider. Retrieved 9 December 2025.
  18. 1 2 Sheehan, Gavin (19 September 2024). "Logitech G Reveals Multiple Announcements During LogiPlay 2024". Bleeding Cool. Retrieved 9 December 2025.
  19. ↑ Sayal, Rabia (17 September 2025). "Logitech announces 10 gaming products at Logitech G Play 2025". Esports Insider. Retrieved 9 December 2025.
  20. ↑ Hill, Andrew (30 Nov 2025). "Logitech CEO: 'The mouse built this house'". Financial Times. Retrieved 16 April 2026.
  21. ↑ Schneider, Jaron (24 January 2024). "Logitech Astro A50 X Headset Review". IGN. Retrieved 15 January 2026.
  22. 1 2 Nicholson, Jonno (24 October 2025). ""The goal is to serve the needs of pro players": Logitech G on product development and the role of AI". Esports Insider. Retrieved 15 January 2026.
  23. ↑ Takahashi, Dean (22 May 2025). "Logitech launches G522 gaming headset for personal expression". GamesBeat. Retrieved 9 December 2025.
  24. ↑ Moore-Colyer, Roland (September 19, 2025). "I tried Logitech G's new RS50 racing sim kit, and it left me impressed and a little humbled – here's why". Tech Radar. Retrieved 15 January 2026.
  25. ↑ Weinstein, Austin (21 August 2018). "Logitech Unveils $150 Gamer Mouse in Bet on Future of Esports". Bloomberg. Retrieved 9 December 2025.
  26. ↑ Šimić, Ivan (17 May 2023). "How custom esports player peripherals work". Esports Insider. Retrieved 10 February 2026.
  27. 1 2 Xu, Davide (17 September 2025). "G2 Esports and Logitech team up for Logitech G PLAY 2025". Esports Insider. Retrieved 9 December 2025.
  28. ↑ Jang, David "Viion" (12 June 2020). "T1 and Logitech G to hold academy tournament, 2020 Logitech G Rookie Invitational on the 14th". InvenGlobal. Retrieved 9 December 2025.
  29. ↑ "Red Dot Design Award: Logitech G 810 Orion Spectrum". www.red-dot.org. Red Dot. Retrieved 9 December 2025.
  30. ↑ "Red Dot Design Award: Logitech G Powerplay". www.red-dot.org. Red Dot. Retrieved 9 December 2025.
  31. ↑ "Red Dot Design Award: Logitech G PRO X TKL". Red Dot. Retrieved 15 January 2026.
  32. ↑ "iF Design - Logitech G Prodigy Series". ifdesign.com. iF Design. Retrieved 9 December 2025.
  33. 1 2 "iF Design - Logitech G303 Shroud Edition Gaming Mouse". ifdesign.com. iF Design. Retrieved 9 December 2025.
  34. ↑ "Logitech G Racing Sim iF Design Awards 2025". iF Design. Retrieved 15 January 2026.
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