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// Workers AI · dad joke modeWhat did Livespot360 say to its friend? "You're always on my spot.

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From Wikipedia, the free encyclopedia

Livespot360 is a creative solutions company located in Lagos, Nigeria. It is an entertainment and production company that uses creative thinking and storytelling practices to produce immersive experiences and content aimed at driving engagement and discussions about media, music, fashion, technology and the creative industry.

Founded in 2014 by Deola Art Alade and Darey Art Alade,[1][2][3] the company has produced large-scale live experiences, television shows, reality TV shows, conferences, events and activations for continental and international brands.[4]

The company has a reputation for producing and hosting interactive entertainment, culture, and lifestyle events such as Livespot X Festival, Entertainment Week Africa (formerly known as Entertainment Week Lagos), Fuze Festival Talent Show[5] and award winning television shows like Real Housewives of Lagos and Amazon Prime's Last One Laughing Naija.

History

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Livespot360 was founded in 2014.[6] Initially operating as a creative agency that offered production, digital marketing, advertising, experiential marketing, and entertainment services,[7][8][9] the company has now broadened its service offerings to Experiences, Studio, Icons (talent packaging and representation), Connections (audience platforms), and Fabrication (large scale printing and fabrication).[10]

Events

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Livespot X Festival

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Livespot X Festival is an annual entertainment event. It has included performances by Nigerian and international artists such as Cardi B, Burna Boy, and Tiwa Savage.[11] On the 7th of December 2019, Cardi B made her African debut at the first edition of the Livespot X Festival and performed at venues in Lagos and Accra, Ghana.[12]

Entertainment Week Africa

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Entertainment Week Lagos (EWL) now known as Entertainment Week Africa (EWA), is an annual convention that gathers creative professionals, local and international artists, entertainers, innovators, and rising talent held at the Livespot Entertarium (aka Livespot Entertainment Centre) in Lagos, Nigeria. It was founded by Deola Art Alade and Darey Art Alade in 2022[13] and is produced by Livespot360. The event features panel discussions, performances, and networking opportunities focused on trends and business development in Africa's creative industries.[14]

Rebranded and expanded from EWL to Entertainment Week Africa (EWA) in August 2025,[15] the 2025 edition of was be held in five locations across the city and featured panels, performances, film showcases, tech exhibitions, masterclasses, deal rooms,[16] and fashion and food pop-ups.[17]

The Voice Nigeria

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Livespot360 was involved in the production of the third season of The Voice Nigeria, a televised music competition that aired in 2021.[18]

Notable works

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The Real Housewives of Lagos

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In 2022, Livespot360 through its film & tv production vertical - Livespot Studios, served as the executive producer of The Real Housewives of Lagos, the Nigerian adaptation of the international Real Housewives franchise.[19] The first season of the show got nominated and won AMVCA's[20] in the 2023 Africa Magic Viewers Choice Awards and received 2 nominations in the 2026 Africa Magic Viewers Choice Awards[21]

Love Like a Movie

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Livespot launched a live concert series, Love like a Movie, in 2013 which combined theatrical performance, music, and multimedia storytelling to deliver immersive entertainment experiences.[19][22] The first edition of Love Like a Movie was a Valentine’s Day special event that was held in Lagos in 2013.[23]

The second edition of the Love Like a Movie concert took place on Saturday, 15 February 2014 in Lagos [24] and featured Kelly Rowland as a co-headliner alongside Nigerian artists Waje, Tiwa Savage, Timi Dakolo, Muna, and Eva.[25]

The third edition of Love Like a Movie concert was held in February 2018 at the Eko Convention Centre and featured Ciara as the international guest star. The 2018 music event also featured live performances by Yemi Alade, Adekunle Gold, Iyanya, Sound Sultan, and Omawunmi.[26]

Last One Laughing (LOL Naija)

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In 2024, Livespot360 served as the executive producer of Last One Laughing (LOL Naija), the Nigerian adaptation of the internationally successful LOL comedy franchise created by Amazon Prime Video.[27]

Awards

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  • Creative Solutions Company of the Decade (Marketing Edge Magazine).[28]
  • Lagos Advertising & Ideas Festival Award 2020 (LAIF Awards)[29]
  • Africa Magic Viewers' Choice Award - Best Costume Designer (Movie/TV Series): The Real Housewives of Lagos[30]
  • The Drum Awards for Event Design 2023 [31]
  • Nigerian Marketing Awards 2022 - Excellence in Experiential Marketing: Heineken Trophy Tour

References

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  1. ↑ "Deola Art Alade wins first AMVCA for 'The Real Housewives of Lagos' | Pulse Nigeria". www.pulse.ng. Retrieved 30 September 2025.
  2. ↑ "Insights Into Nigeria's Booming Entertainment Industry". www.forbesafrica.com. 8 April 2023. Retrieved 30 September 2025.
  3. ↑ Amos (9 January 2021). "Deola Art Alade: Now this is her show". The Guardian. Lagos, Nigeria. Retrieved 30 September 2025.
  4. ↑ "Deola Art Alade's Mission is to give access to the next generation of African creative talent". www.glamour.co.za. Retrieved 10 April 2026.
  5. ↑ "Stanbic IBTC Kicks Off FUZE Talent Show 2025". This Day. Retrieved 10 April 2026.
  6. ↑ "LinkedIn Login, Sign in". LinkedIn. Retrieved 10 April 2026.
  7. ↑ Ajayi, Lekan (17 April 2019). "Livespot 360 To Produce NECLive 7". BrandCrunch Nigeria. Retrieved 30 September 2025.
  8. ↑ Babatunde, O'Lekan (16 November 2019). "Unveiling Livespot – Promoters of Cardi B's Debut Africa Tour". BrandCrunch Nigeria. Retrieved 30 September 2025.
  9. ↑ Ajumobi, Kemi (14 June 2024). "Deola Art Alade, Group CEO at Livespot360". BusinessDay. Lagos, Nigeria. Retrieved 30 September 2025.
  10. ↑ "Deola Art Alade's Mission is to give access to the next generation of African creative talent". www.glamour.co.za. Retrieved 10 April 2026.
  11. ↑ Okogba, Emmanuel (4 November 2022). "Livespot360 to position Lagos as epicentre of global entertainment". Vanguard. Lagos, Nigeria. Retrieved 30 September 2025.
  12. ↑ Salaudeen, Aisha (5 December 2019). "Cardi B is set to perform for the first time in Nigeria and Ghana". CNN. Retrieved 10 April 2026.
  13. ↑ Anokam, Gbenga Bada, Sam (23 December 2023). "Dare and Deola Art-Alade: Nigeria's biggest entertainment power couple". The Nation. Lagos, Nigeria. Retrieved 10 April 2026.{{cite news}}: CS1 maint: multiple names: authors list (link)
  14. ↑ Release, Press (30 August 2025). "From Lagos to Africa: Livespot360 Scales Entertainment Week into a Pan-African Creative Economy Platform". Marketing Edge Magazine. Retrieved 30 September 2025.
  15. ↑ Okeke-Korieocha, Ifeoma (30 August 2025). "From Lagos to Africa: Entertainment Week expands its creative frontiers". BusinessDay. Lagos, Nigeria. Retrieved 10 April 2026.
  16. ↑ Aimuengheuwa, Joan (27 October 2025). "Entertainment Week Africa Opens "Deal Room" — ₦25 Million Funding Opportunity for Creative Tech Startups". Tech | Business | Economy. Retrieved 10 April 2026.
  17. ↑ "Entertainment Week Africa 2025, Lagos Confirms Its Status as the Continent's Creative Capital – Rolling Stone Africa". Retrieved 10 April 2026.
  18. ↑ BusinessDay (18 March 2021). "The Voice Nigeria season 3 premieres, march 27". BusinessDay. Lagos, Nigeria. Retrieved 30 September 2025. {{cite news}}: |last= has generic name (help)
  19. 1 2 Amos (26 March 2022). "Dare's Livespot360 seals multimillion naira production deal for The Real Housewives of Lagos". The Guardian. Lagos, Nigeria. Retrieved 14 October 2025.
  20. ↑ Otosirieze (24 May 2023). "Night of Upsets at AMVCAs 2023: List of Winners and Nominees". Open Country Mag. Retrieved 10 April 2026.
  21. ↑ "AMVCA nominees: Bucci Franklin, William Benson, Lateef Adedimeji, Bimbo Akintola, Sola Sobowale make Africa Magic Viewer's Choice Awards 2026 nominees list". BBC News Pidgin. 30 March 2026. Retrieved 10 April 2026.
  22. ↑ Rapheal (24 June 2020). "LiveSpot360 launches new experience using drive-through cinemas, others". The Sun. Lagos, Nigeria. Retrieved 14 October 2025.
  23. ↑ Onos (24 October 2013). "Enchanting & Inspiring! Watch Episode 1 of Darey's "Love Like A Movie – The Experience"". BellaNaija. Retrieved 10 April 2026.
  24. ↑ "Love Like a Movie 2: Darey still remains king [Concert Review]". The NET. Lagos, Nigeria. 16 February 2014. Retrieved 10 April 2026.
  25. ↑ Premium Times https://www.premiumtimesng.com/entertainment/155260-kelly-rowland-thrills-lagosians-love-like-movie-2.html?tztc=1. Retrieved 10 April 2026. {{cite news}}: Missing or empty |title= (help)
  26. ↑ admin (7 February 2016). "Ciara leads Nigerian stars to Darey's Love Like a Movie 3". TheNiche. Retrieved 10 April 2026.
  27. ↑ Amos (12 July 2023). "Prime Video's LOL: Last One Laughing Naija, premieres July 14". The Guardian. Lagos, Nigeria. Retrieved 14 October 2025.
  28. ↑ Rufus, Zion (3 October 2024). "Livespot360 emerges 2024 'Creative Solutions Company of the Decade'; Darey Art Alade speaks on company's staying power". Marketing Edge Magazine. Retrieved 10 April 2026.
  29. ↑ Amos, Kobor (22 December 2020). "At 2020 LAIF Awards, Noah's Ark, TBWA, X3M Ideas win big". The Guardian Nigeria News - Nigeria and World News. Retrieved 10 April 2026.
  30. ↑ "'Anikulapo' wins best movie in Africa at 2023 AMVCA [See full list of winners] | Pulse Nigeria". www.pulse.ng. Retrieved 30 September 2025.
  31. ↑ Emelike, Obinna (15 December 2023). "EWL seeks to play big in projected entertainment industry growth". BusinessDay. Lagos, Nigeria. Retrieved 10 April 2026.
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