Laura Ries
Laura Ries is an American marketing strategist and author. She is the co-founder, along with her father Al Ries, of Ries & Ries, an advertising and marketing strategy consultancy firm.[1][2] She has co-authored and authored several books on branding and marketing.[3][4]
Career
[edit]Laura Ries[5] is an advertising and branding consultant at Ries & Ries since 1994.[6] Her title at Ries & Ries is president.[7] In addition to her consulting work, Ries has appeared as a television commentator on branding and marketing topics, contributing insights to both broadcast media and print publications.[8] [9] In 2008, she was named to the Atlanta Business Chronicle's "40 Under 40" list, recognizing emerging business leaders.[10]
Books
[edit]Works by Laura Ries with Al Ries, published by HarperCollins:
- 22 Immutable Laws of Branding (1998) ISBN 978-0060007737
- 11 Immutable Laws of Internet Branding (2000) ISBN 978-0060196219
- The Fall of Advertising and the Rise of PR (2002) ISBN 978-0060081980
- The Origin of Brands (2004) ISBN 978-0060570156
Other works by Laura Ries:
- Visual Hammer (2015) ISBN 978-0984937066
- Battlecry (2015) ISBN 978-0984937097
References
[edit]- ↑ "Atlanta Looks to Sum Itself Up in Just Six Words". The New York Times. November 17, 2005.
- ↑ "G.M. begins an aggressive campaign with new phrases". The New York Times. January 7, 2002.
- ↑ "Hatsun sets sights beyond South – Ice-cream plant coming up in Seychelles". The Hindu Business Line. December 19, 2003. Retrieved July 20, 2010.
- ↑ "Laura Ries". Advertising Age.
- ↑ "The Visual Hammer and the Verbal Nail". Advertising Age. July 3, 2008.
- ↑ Dan Schawbel (May 21, 2012). "Why visual marketing is important for brands today". Forbes.
- ↑ "G.M. to Alter Tiger Woods's Role in Its Ads". The New York Times. June 22, 2007.
- ↑ "Ries: Arrogant for New York Times to say they're 'the truth'".
- ↑ "Seth Rogen goes 'bananas' in Walmart ad for Oscars".
- ↑ "40 Under 40 Rising Stars". Bizjournals (Atlanta).
External links
[edit]
- Living people
- Northwestern University alumni
- American business writers
- American women business writers
- American economics writers
- Marketing theorists
- 20th-century American women writers
- 20th-century American non-fiction writers
- 21st-century American women writers
- American women non-fiction writers
- 21st-century American non-fiction writers