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// Workers AI · dad joke modeWhat did KAYQ say to its date? "You're a great frequency match

KAYQ
Frequency97.1 MHz
BrandingThe Lake
Programming
FormatCountry
AffiliationsDial Global
Ownership
Owner
  • Sticks Media
  • (Sticks Media)
History
First air date
1980
Technical information[1]
Licensing authority
FCC
69667
ClassA
ERP6,000 watts
HAAT73.0 meters
Transmitter coordinates
38°17′19″N 93°18′32″W / 38.28861°N 93.30889°W / 38.28861; -93.30889
Links
Public license information
Websitewww.971thelake.com

KAYQ (97.1 FM, "The Lake") is a radio station broadcasting a Country / Yacht Rock hybrid format,[2] licensed to Warsaw, Missouri, United States. The station was established in 1980 and owned by Valkyrie Broadcasting until February 2025, when Todd Nixon's Sticks Media bought the station for $135,000.[3][4] KAYQ was the third station to be obtained by Sticks Media.

On March 17th, 2025, Sticks Media fully relaunched 97.1 The Lake's presence in Missouri's Truman Lake region with a new website, dedicated social media pages, a new on-air schedule featuring Kenny Treece (Treecerman) in mornings and Todd Nixon in afternoons, and a musical shift from classic country to country variety with a "yacht" presence. The station's tagline is "Come on in, the music's fine!"

References

[edit]
  1. ↑ "Facility Technical Data for KAYQ". Licensing and Management System. Federal Communications Commission.
  2. ↑ "Station Information Profile". Arbitron.
  3. ↑ "KAYQ Facility Record". United States Federal Communications Commission, audio division.
  4. ↑ Venta, Lance (February 10, 2025). "Sticks Media Acquires KAYQ".
[edit]