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KRNO

KRNO
Broadcast area
Reno, Nevada
Frequency106.9 MHz (HD Radio)
BrandingSunny 106.9
Programming
FormatAdult contemporary
SubchannelsHD2: Classic rock "92.5 The Hog"
AffiliationsPremiere Networks
Ownership
Owner
  • Reno Media Group
  • (Americom Limited Partnership)
History
First air date
July 1974 (1974-07)
Call sign meaning
"Reno"
Technical information[1]
Licensing authority
FCC
204
ClassC
ERP37,000 watts
HAAT908 meters (2,979 ft)
Translators
  • 99.5 K258BN (Verdi)
  • 106.3 K292EP (Incline Village)
  • HD2: 92.5 K223AL (Reno)
Links
Public license information
WebcastListen live}
Websitesunny1069.com
thehogfm.com (HD2)

KRNO (106.9 FM, "Sunny 106.9") is a commercial radio station licensed to Incline Village, Nevada, United States, and broadcasting to Reno, Carson City, and surrounding areas, including Lake Tahoe. It is owned by the Reno Media Group and airs an adult contemporary format, with studios on Matley Lane in Reno, and transmitter sited on Slide Mountain.

KRNO also rebroadcasts on FM translators K258BN in Verdi at 99.5 FM to cover northwest Reno and K292EP in Incline Village at 106.3 FM to cover the northern Lake Tahoe area.

History

[edit]

KRNO signed on the air in July 1974.[2] It was originally licensed in Reno, as the FM counterpart to KCBN (1230 AM). The two stations were owned by B.B.C., Inc. While the AM station played Top 40 hits, KRNO had an easy listening format. In the 1980s, it gradually moved to soft adult contemporary music.

Logo as "More FM"

KRNO dropped its "Sunny" moniker as its prime positioner on March 24, 2014, to become "106.9 More FM".[3] The rebranding, despite the station's high ratings (the station ranked at #2 12+ among subscribing stations in the Fall 2013 Nielsen Audio ratings report[4]), was meant to reflect the updating of the station's playlist to focus on mostly songs released after 2000, with some 1980s and 90s hits.

On September 8, 2022, KRNO rebranded back to its previous brand as "Sunny 106.9".[5]

Translators

[edit]

KRNO also broadcasts on the following translators:

Broadcast translators for KRNO
Call signFrequencyCity of licenseFIDERP (W)HAATClassFCC info
K258BN 99.5 FMVerdi, Nevada20345 vertical0 m (0 ft)DLMS
K292EP 106.3 FMIncline Village, Nevada20599 vertical0 m (0 ft)DLMS
Broadcast translator for KRNO-HD2
Call signFrequencyCity of licenseFIDERP (W)HAATClassFCC info
K223AL 92.5 FMReno, Nevada83337250151 m (495 ft)DLMS

References

[edit]
  1. ↑ "Facility Technical Data for KRNO". Licensing and Management System. Federal Communications Commission.
  2. ↑ Anderson, Tim (March 23, 1978). "Success formula: Hard work and determination". Reno Evening Gazette. p. 41. Retrieved September 18, 2026.
  3. ↑ "MoreFM & Yahoo! Sports Launch In Reno", RadioInsight, 23 March 2014
  4. ↑ Reno radio ratings from stationratings.com[permanent dead link]
  5. ↑ Sunny 106.9 Returns to Reno Radioinsight - September 8, 2022
[edit]

39°18′36″N 119°53′06″W / 39.310°N 119.885°W / 39.310; -119.885