Edge Rewrite
everything Source code View original
// HTMLRewriter · presentation

This page was redesigned at the edge.

Cloudflare fetched the original article and streamed it through HTMLRewriter to apply an entirely new visual system without rebuilding the source page.

// request.cf · coarse context

A page that knows where it met you.

Only coarse request metadata is shown. This demo does not display or persist visitor IP addresses.

Country
US
Cloudflare location
CMH
Connection
HTTP/2
Language
Not provided

Ray ID: a419c1483ec51210

Jump to content

Jeremy Schoemaker

Add links
From Wikipedia, the free encyclopedia
Jeremy Schoemaker
Schoemaker speaking at Affiliate Summit East 2009
Born
Jeremy R. Schoemaker

(1974-05-31) May 31, 1974 (age 52)
Other nameShoeMoney
EducationWestern Illinois University
OccupationsSoftware engineer, AI engineer
Known forsoftware and AI engineering, ShoeMoney blog
Notable work
  • ShoeMoney blog
  • AuctionAds
  • PAR Program
  • Nothing's Changed But My Change: The ShoeMoney Story
  • AiBook (2026, ISBN 9798173134660)
Websiteshoemoney.com

Jeremy "ShoeMoney" Schoemaker (born May 31, 1974) is an American software engineer and AI engineer, founder of ShoeMoney Media and PAR Program, and co-founder of the AuctionAds service.[1] He is a frequent speaker at search engine marketing and affiliate conferences.[2] He also co-founded the Elite Retreat, an annual industry expert conference, with Lee Dodd.[3]

Slate stated on October 1, 2008, that blogger Shoemoney had become famous when he posted his picture with a $132,994.97 cheque he had received from Google AdSense for just one month's worth of clicks.[4]

Education and career

[edit]

While in attendance at Western Illinois University, Schoemaker founded his first business, making Macintosh gaming sites.[2] At its peak, NextPimp.com saw an average of 150,000 unique views per day.[5] Schoemaker also started his blog, ShoeMoney, in 2003, in which he journals about how to make a living from the Internet, including direct ad sales and affiliate marketing. ShoeMoney's blog was named Best Affiliate Marketing Blog of 2006 by Search Engine Journal.[6] In 2010, Schoemaker won Fast Company's Influence Project, getting more than 500,000 clicks by tapping into his online followers.[7]

In March 2007, Shoemaker and his business partner David Dellanave launched AuctionAds,[8] an eBay affiliate service that allows users to display live eBay auctions on their websites.[9] The service was named the "eBay Most Innovative Application-Buyer" at the 6th annual eBay Developers Conference.[10] In July 2007, Schoemaker sold his majority ownership in AuctionAds to the performance marketing company MediaWhiz for 17 million dollars.[11]

In 2012, Schoemaker founded PAR (People Acquisition and Retention) Program, a monthly subscription service for e-commerce websites.[12] GoSocial, an international media marketing company, acquired PAR Program for $12 million in 2015.[13]

Schoemaker self-published his autobiography, Nothing’s Changed But My Change: The ShoeMoney Story, in January 2013 on Amazon.com.[1][14]

In 2026 he published AiBook: A Human Survival Guide for When the AI Steals Your Girlfriend, Becomes Your Dog's Best Friend, and Has Your Wi-Fi Password (password1) (ISBN 9798173134660), a 62-chapter field manual on supervising AI agents.[15]

[edit]

On April 7, 2009, ShoeMoney Media Group filed suit against Keyen Farrell, a Google Adwords account specialist, to protect the ShoeMoney Trademark.[16] Farrell was affiliated with a website using the term "shoemoney" in its advertisements without authorization from the ShoeMoney Media Group. In June 2009, Farrell countersued Schoemaker for defamation of reputation.[17] Farrel withdrew his counter-suit in July and the case was settled in August 2009.[18]

In 2005, Nextel sent a cease-and-desist letter to Schoemaker's NextPimp.com over the domain name. Legal scholars Mark Lemley and Mark McKenna later cited the letter in the Stanford Law Review as one of several examples of "specious" trademark objections.[19]

Philanthropy

[edit]

Schoemaker routinely raises money for charity by hosting an auction in which he agrees to wear the winning company's branded T-shirt exclusively to an Affiliate Summit event.[20] He began hosting these auctions in 2009, and has since raised over $80,000.[21]

Personal life

[edit]

Schoemaker lives in Dallas, Texas.[22]

References

[edit]
  1. 1 2 Soderlin, Barbara (January 16, 2013). "'Shoemoney' has made a bundle, sure, but now he's building 'a real company'". Omaha World Herald. Retrieved 1 January 2013.{{cite web}}: CS1 maint: deprecated archival service (link)
  2. 1 2 Personal Branding, Interview Jeremy Schoemaker
  3. ↑ "The Elite Retreat Brings its Innovative E-Commerce Power to San Francisco". January 2007. Archived from the original on 2007-11-14. Retrieved 2007-11-15. the Elite Retreat, founded by Jeremy "Shoemoney" Schoemaker and Lee Dodd ...
  4. ↑ slate.com, Blogging for Dollars, How do bloggers make money?
  5. ↑ Entrepreneurs-Journey.com (Archived), Podcast: How did Jeremy "Shoemoney" Schoemaker Get To Where He Is Today?
  6. ↑ Baker, Loren (January 5, 2007). "Shoemoney : Best Affiliate Marketing Blog of 2006". Search Engine Journal. Retrieved 2007-11-15.
  7. ↑ Borden, Mark (November 1, 2010). "Measuring Influence One Click at a Time". Fast Company. Retrieved 2012-11-27.
  8. ↑ AuctionAds, eBay affiliate listings on auctions
  9. ↑ ShoeMoney Blog, About[dead link]
  10. ↑ MediaWhiz Blog, MediaWhiz Division AuctionAds Win eBay Star Developer Award for "Most Innovative Application-Buyer
  11. ↑ Gonzalez, Nick (July 27, 2007). "MediaWhiz Buys Another Ad Startup, AuctionAds". TechCrunch.com. Retrieved 1 November 2007.
  12. ↑ ""ShoeMoney" switches focus, sets sights on building software startup". Silicon Prairie News. 4 February 2013. Retrieved 23 November 2015.
  13. ↑ Pendell, Ryan (20 November 2015). "ShoeMoney's PAR Program acquired by GoSocial for $12 million". Silicon Prairie News. Retrieved 23 November 2015.
  14. ↑ Schoemaker, Jeremy R.; Sprouse, Katie (2012). Nothing's Changed but My Change: The ShoeMoney Story. CreateSpace Independent Publishing Platform. ISBN 978-1480189249.
  15. ↑ "AiBook". shoemoney.com. 10 September 2026. Retrieved 10 September 2026.
  16. ↑ Media Group Files Suit to Protect ShoeMoney Trademark
  17. ↑ Kincaid, Jason (8 June 2009). "Google Employee Countersues ShoeMoney for Defamation". TechCrunch.com. Retrieved 1 November 2012.
  18. ↑ Kincaid, Jason (8 August 2009). "ShoeMoney Reaches Settlement with Google Employee Over AdWords Violations". TechCrunch.com. Retrieved 1 November 2012.
  19. ↑ Lemley, Mark A.; McKenna, Mark P. (2010). "Irrelevant Confusion" (PDF). Stanford Law Review. 62 (2). n. 12. Retrieved 10 September 2026.
  20. ↑ "AffiliateTip Blog, ShoeMoney Raises $10,100 For Charity". Archived from the original on 2010-01-19. Retrieved 2010-01-19.
  21. ↑ Jenise Uehara Henrikson (January 15, 2013). "Shoemoney Hits the $80,000 Mark for Charity". Search Engine Journal. Retrieved 1 February 2013.
  22. ↑ "Jeremy Schoemaker". shoemoney.com. Retrieved 10 September 2026. runs his own models on Apple Silicon in Dallas
Retrieved from "https://en.wikipedia.org/w/index.php?title=Jeremy_Schoemaker&oldid=1374285468"