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Intersnack

From Wikipedia, the free encyclopedia
Intersnack Group GmbH & Co. KG
Intersnack
TypeGmbH & Co. KG
IndustrySnacks
Founded1968; 58 years ago (1968)
HeadquartersDüsseldorf, Germany
Area served
Europe, Asia and Oceania
Key people
Johan van Winkel
Henrik Bauwens
Fabien Duvilla
[1]
Revenue€4.51 billion[2] (2024)
OwnerPfeifer & Langen
Number of employees
14,539[2] (2024)
SubsidiariesKP Snacks
Tayto Snacks
Griffin's Foods
Snack Brands Australia
Websiteintersnackgroup.com

Intersnack Group GmbH & Co. KG, based in Düsseldorf, Germany, is an international manufacturer of savoury snacks for branded and private-label products. The company made its first potato chips in 1968.[3]

The privately owned company is part of the Pfeifer & Langen Group and generated revenues of around €4.51 billion in 2024, employing 14,539 people worldwide.[2][4]

Notable brands and companies under Intersnack include funny-frisch, Hula Hoops, McCoy's, Pom-Bear, Chio Chips, Vico, ültje, Penn State, Bohemia, and Tayto Crisps.[5][6]

Company history

[edit]

Background from 1962 to 1995

[edit]

The company's history dates back to 1962, when Irmgard von Opel, together with her two sons, Carlo and Heinz, started producing potato chips under the brand name Chio (an anagram of Carlo, Heinz and Irmgard von Opel) in Petersau.[7][8]

In 1968, the Cologne-based sugar company Pfeifer & Langen founded the company Chipsfrisch.[9][10] This subsidiary merged in 1972 with the savoury snacks division of the Munich-based food producer Pfanni.[11] The brand funny-frisch was created for the joint product range.[9][12] The company Convent Knabbergebäck GmbH & Co. was formed in 1977 through a merger and managed the brands Chio and funny-frisch.[8]

The company Josef Wolf GmbH & Co. KG,[13] was founded in 1905 in Darmstadt-Eberstadt as a bakery.[14] In 1967, this company established the brand goldfischli by acquiring a licence and subsequently the trademark rights from Kambly, a Swiss provider. 20 years later, it created the brand Pom-Bär (Pom-Bear).[15]

In 1995, the Convent Group acquired Josef Wolf GmbH & Co. KG and founded Intersnack Knabber-Gebäck GmbH & Co. KG.[16]

Intersnack Knabbergebäck GmbH & Co. from 1995

[edit]

Following the merger that formed Intersnack Knabbergebäck GmbH, the company expanded its international activities.[17] At that time, Intersnack already had production facilities and distribution companies abroad. These included plants in Hungary, the Czech Republic, Slovakia, Poland, and the United Kingdom. In addition, there were sales branches in Austria, Switzerland, France, and Slovenia. In other European countries, Intersnack products were distributed via legally independent dealers.[18] In 1998, Intersnack acquired the Vico company, and its Vico and Monster Munch brands. Since then, it has operated as the subsidiary Intersnack France.[19]

In August 1997, the German trade journal Lebensmittel Zeitung estimated the revenue of the Intersnack Group at one billion Deutsche Mark. It assessed domestic revenue at 70 per cent. At that time, Convent and Wolf organised their domestic business separately under the umbrella of the holding company Intersnack Knabber-Gebäck GmbH & Co. KG.[18] On 1 January 2000, Convent and Wolf were operationally merged.[20][21]

At the end of 2002 and the beginning of 2003, suppliers of potato crisps in Germany were affected by the debate on acrylamide in food.[22][23] Intersnack also recorded a decline in revenue,[24] but recovered quickly.[25] The introduction of oven crisps in 2003 was regarded by Intersnack, among other things, as a response to the acrylamide debate.[26]

In 2008, the Intersnack Group merged with the Nut Company, which also included the brand ültje. As a result of the merger, the nut brands and product ranges operated by the Nut Company were incorporated into Intersnack’s corporate structure, thereby expanding the existing range to include a nut segment.[27]

From 2005, Intersnack had production sites in Romania and Bulgaria.[28] One year later, Intersnack and Lorenz Snack-World agreed on an exchange of their activities in France and Poland. In this context, Lorenz took over the Polish company Polsnack, which had previously belonged to Intersnack, while Lorenz Snack-World France was integrated into the Intersnack Group. The existing brands of both companies continued to be produced and marketed in both countries on the basis of trademark licensing agreements.[29][30] The Group acquired the Austrian market leader Kelly in 2007.[31] In March the following year, the Bundeswettbewerbsbehörde (Federal Competition Authority) approved the acquisition.[32] In 2007, Intersnack also acquired a minority stake in Largo (now Tayto), a snack company in the Irish market.[33] The stake was later increased to 51 per cent,[34] and in 2015, 100 per cent of the shares were ultimately acquired.[35][36]

Founding of Intersnack Group GmbH & Co. KG

[edit]

In 2008, the interim company Atrium Knabber-Gebäck GmbH & Co. KG was renamed Intersnack Group GmbH & Co. KG. At the same time, the registered office of this company was relocated from Cologne to Düsseldorf.[37]

In 2012, Intersnack acquired KP Snacks from United Biscuits for an estimated £500 million.[38][39] The acquisition of Estrella Maarud followed in 2014. As a result, the group expanded its activities in Scandinavia and the Baltic states.[40] The group acquired the British crisps manufacturer Tyrrells in 2018.[41]

In 2015, Aldi included Intersnack branded products in its range. Other food retailers subsequently demanded reduced purchase prices.[42][43] After intensive negotiations, agreements were reached with all customers, including Edeka and its discount subsidiary Netto, in mid-2016.[44]

In December 2019, Intersnack and Philippine company Universal Robina formed Unisnack ANZ, a joint venture comprising Griffin's Foods and Snack Brands Australia. Intersnack held a 40% stake in the consolidated business.[45][46] In August 2021, Universal Robina exited the Australian and New Zealand market by selling its remaining 60% stake in Unisnack ANZ to the company.[47]

In May 2020, Intersnack Knabber-Gebäck GmbH & Co. KG and ültje GmbH announced that they would combine their marketing and sales activities.[48]

Through its British subsidiary KP Snacks, the Intersnack Group acquired the company Whole Earth Foods in 2024. At the time of the acquisition, Whole Earth was regarded as the market-leading brand for peanut butter in the United Kingdom.[49]

In 2025, the expansion of several sites of Intersnack Deutschland SE, which is responsible for operational business in Germany, began. At the plant in Alsbach-Hähnlein, a production hall of around 10,000 square metres with a logistics area is being built. At the Wevelinghoven site, several extensions are being constructed in order to enlarge the factory area and thereby create an additional production line for crisps.[50][51]

In July 2026, Utz Brands agreed to be acquired and taken private by Intersnack in a transaction valued at approximately US$2.9 billion. Intersnack agreed to pay $14.25 per share for Utz's publicly traded stock, while entities controlled by the founding Rice and Lissette families would retain a 50% stake after the transaction. The acquisition was expected to be completed by the end of 2026.[52]

Company structure

[edit]

Intersnack Group GmbH & Co. KG is the holding company of the Intersnack Group. Members of the management board of the Intersnack Group are Henrik Bauwens, Johan van Winkel and Maarten Leerdam.[2]

The group operates predominantly at a European level in both the branded and private-label business. Through subsidiaries, the group is represented across Europe as well as in Asia, Australia and New Zealand.[53][54] As of December 2024, the Intersnack Group owns 60 subsidiaries as well as 33 production sites in Europe, five sites in Asia and a further seven sites across Australia and New Zealand.[2]

Intersnack Deutschland SE has its headquarters in Cologne. Karl Westing has been the spokesperson for the management board since 2022.[55] Production takes place at five sites in Germany: Alsbach, Petersau near Frankenthal, Olsberg, Schwerte and Wevelinghoven (Grevenbroich).[56][57]

Products and brands

[edit]

Intersnack and its subsidiaries produce crisps, nut products, extruded and pelletised products, pretzels, crackers, peanut butter,[49] popcorn and similar products for the food industry.[2] In the European market for savoury snacks, Intersnack is ranked second after PepsiCo.[58]

Its brands include leading brands such as funny-frisch,[53] Chio, Estrella,[59] Hula Hoops,[60] Pom-Bear, McCoy’s,[61] ültje, Vico,[62] Tayto,[63] Maarud,[40] Tyrrells, Popchips[64] and Whole Earth,[65] as well as private labels and own brands of European retailers.[66]

The leading brands in Germany are funny-frisch, Chio, Pom-Bär, Tyrrells, Whole Earth and ültje.[65][67] The main competitors in the German market include Lorenz Snack-World and PepsiCo.[68]

Sponsoring

[edit]

Intersnack Deutschland SE is involved in sports sponsorship in Germany through its brands, particularly in the field of football. The funny-frisch brand was the shirt sponsor of 1. FC Köln during the 2003/04 and 2004/05 seasons[69] and has been an official partner of the Bundesliga and the 2. Bundesliga since 2024.[70][71] In addition, the Chio brand has been an official partner of the NFL in Germany since 2022.[72] In the field of e-sports, Intersnack has supported Team Fokus Clan since 2018.[73]

Bastian Schweinsteiger served as a brand ambassador for funny-frisch from 2011 to 2022.[74] In 2017, Lukas Podolski joined him.[75]

References

[edit]
  1. ↑ Imprint Intersnack Group GmbH & Co. KG, retrieved 28 June 2019.
  2. 1 2 3 4 5 6 "Konzernabschluss zum Geschäftsjahr vom 01.01.2024 bis zum 31.12.2024". North Data (in German). 6 March 2026. Retrieved 16 July 2026.
  3. ↑ "Overview - Intersnack Group".
  4. ↑ Fries, Tanja (27 February 2025). "Produktionsausbau: Intersnack stockt weiter auf". Lebensmittel Zeitung (in German). Retrieved 16 July 2026.
  5. ↑ "Intersnack Group: Our Brands". Intersnack.com. 8 June 2013. Archived from the original on 21 November 2014. Retrieved 23 July 2014.
  6. ↑ "Intersnack Signs Multi-Million Euro Cloud Deal with Infor". markets.businessinsider.com. Retrieved 12 November 2023.
  7. ↑ Köhling, Maximilian (12 March 2019). "The Ultimate List". Opel POST. Retrieved 7 October 2025.
  8. 1 2 Gerdes, Hermann (25 November 2017). "Intersnack macht die Türen zu". Nordwest-Zeitung (in German).
  9. 1 2 "Historie". Intersnack (in German). Archived from the original on 25 October 2021. Retrieved 16 July 2026.
  10. ↑ "Registernummer 841951". Deutsches Patent- und Markenamt (in German). Retrieved 16 July 2026.
  11. ↑ "Intersnack". Rheinische Post (in German). 19 September 2009.
  12. ↑ "Registernummer 942669". Deutsches Patent- und Markenamt (in German). Retrieved 16 July 2026.
  13. ↑ "Unterrichtung durch die Präsidentin des Deutschen Bundestages" (PDF). Bundestag (in German). 21 December 1995. Retrieved 23 March 2023.
  14. ↑ "Ein Wolf, viele Bären, Millionen Fische". Darmstädter Echo (in German). 9 July 2005.
  15. ↑ "Bei Kartoffelchips ist Paprika Favorit". Die Rheinpfalz (in German). 18 May 2016. Retrieved 16 July 2026.
  16. ↑ "Die Lust am Knabbern wecken". Horizont (in German). 5 February 2001.
  17. ↑ "Mars-Chef Werner Wolf wechselt zu Intersnack". Horizont (in German). 6 March 1997.
  18. 1 2 "Intersnack zeigt sich gut gerüstet". Lebensmittel Zeitung (in German). 29 August 1997.
  19. ↑ "Our history - Intersnack France". www.intersnack.fr. Archived from the original on 13 May 2025. Retrieved 7 October 2025.
  20. ↑ "Wolf und Convent nun gemeinsam". Darmstädter Echo (in German). 29 August 1999.
  21. ↑ Chwallek, Andreas (11 February 2000). "Geschäft mit Knabberartikeln brummt". Lebensmittel Zeitung (in German).
  22. ↑ Stockinger, Günther (29 December 2002). "Warten wäre katastrophal". Der Spiegel (in German). ISSN 2195-1349. Retrieved 16 July 2026.
  23. ↑ "Abschätzung der Acrylamid-Aufnahme durch hochbelastete Nahrungsmittel in Deutschland" (PDF). Bundesinstitut für Risikobewertung (in German). 15 July 2003. Retrieved 23 March 2023.
  24. ↑ Chwallek, Andreas (22 August 2003). "Deftige Einbußen für Kartoffelchips". Lebensmittel Zeitung (in German).
  25. ↑ Chwallek, Andreas (16 July 2004). "Chipsbranche übersteht Durststrecke". Lebensmittel Zeitung (in German).
  26. ↑ "Kölner Intersnack-Gruppe baut auf Innovationen". Lebensmittel Zeitung (in German). 29 August 2003.
  27. ↑ Mühlbauer, Heiko (21 February 2015). "Ültje erweitert seine Produktion in Schwerte". Westdeutsche Allgemeine Zeitung (in German). Retrieved 16 July 2026.
  28. ↑ Chwallek, Andreas (2 September 2005). "Heißkalte Duschen für Intersnack". Lebensmittel Zeitung (in German).
  29. ↑ Chwallek, Andreas (12 May 2006). "Europas Snack-Markt heiß umkämpft". Lebensmittel Zeitung (in German).
  30. ↑ "Intersnack: Tauscht mit Lorenz Snacks". Lebensmittel Zeitung (in German). 27 April 2006.
  31. ↑ "Deutsche Intersnack sackt Kelly ein". Der Standard (in German). 20 August 2007. Retrieved 16 July 2026.
  32. ↑ "Intersnack darf Kelly's schlucken". Wiener Zeitung (in German). 21 March 2008.
  33. ↑ Hyslop, Gill (13 February 2019). "Largo Foods changes name to Tayto Snacks". BakeryAndSnacks.com. Retrieved 16 July 2026.
  34. ↑ Tietze, Iris (28 March 2013). "Intersnack-Deal auf dem Prüfstand". Lebensmittel Zeitung (in German).
  35. ↑ Mulligan, John (24 March 2017). "Irish Tayto chief resigns after 35 years following buyout deal". BelfastTelegraph.co.uk. Retrieved 16 July 2026.
  36. ↑ "Tayto is now owned by Germans". Irish Examiner. 26 October 2015. Retrieved 16 July 2026.
  37. ↑ "Intersnack Group GmbH & Co. KG". Handelsregister. 2008-11-18.
  38. ↑ Kollewe, Julia (5 December 2012). "KP nuts sold to Germany's Intersnack". The Guardian. ISSN 0261-3077. Retrieved 7 October 2025.
  39. ↑ Chassany, Anne-Sylvaine; Sakoui, Anousha (5 December 2012). "Intersnack agrees £500m KP Snacks deal". Financial Times. Retrieved 16 July 2026.
  40. 1 2 "Intersnack steigt in Skandinavien ein". Rundschau.de (in German). 27 May 2014. Retrieved 16 July 2026.
  41. ↑ Ohs, Manuela; Varnholt, Hendrik (25 May 2018). "Intersnack kauft Konkurrent Tyrrells". Lebensmittel Zeitung (in German).
  42. ↑ Tietze, Iries (19 February 2016). "Intersnack justiert nach. In: Lebensmittel Zeitung". Lebensmittel Zeitung (in German).
  43. ↑ Brück, Mario (17 June 2016). "Lay's Chips: Pepsico will jetzt auch Deutschland erobern". Wirtschaftswoche (in German). Retrieved 16 July 2026.
  44. ↑ "Intersnack wieder bei Edeka". Darmstädter Echo (in German). 7 June 2016.
  45. ↑ "URC sells stake in snacks joint venture to partner Intersnack". BusinessWorld Online. 30 July 2021. Retrieved 5 January 2023.
  46. ↑ Berry, Kim (17 July 2019). "Snack Brands Aust owner and Intersnack Group deal". Food & Drink Business. Retrieved 5 January 2023.
  47. ↑ Burgos, Jonathan (2 August 2021). "Philippine Gokongwei Group Exits Australia, New Zealand Snack Foods Business". Forbes. Retrieved 5 January 2023.
  48. ↑ "Volles Sortiment aus Nüssen und salzigen Snacks". Intersnack (in German). 25 May 2020.
  49. 1 2 "Brotaufstriche: Intersnack kauft Erdnussbuttermarke". Lebensmittel Zeitung (in German). 7 November 2024. Retrieved 16 July 2026.
  50. ↑ Allmrodt, Niklas (22 July 2025). "85 Millionen Euro: Intersnack modernisiert Werk in Alsbach". Echo Online (in German). Retrieved 16 July 2026.
  51. ↑ Menzel, Sibylle (28 February 2025). "Intersnack investiert rund 250 Millionen Euro in Werksausbau". Rundschau.de (in German). Retrieved 16 July 2026.
  52. ↑ Kellaher, Colin (21 July 2026). "Utz Brands to Be Taken Private by Germany's Intersnack Group". The Wall Street Journal. Retrieved 22 July 2026.
  53. 1 2 "Übernahme: Intersnack stärkt Geschäft in Ozeanien". Lebensmittel Zeitung (in German). 30 July 2021. Retrieved 16 July 2026.
  54. ↑ Kepler, Reiner (25 August 2025). "Publicis Media verliert Intersnack an PHD". Meedia (in German). Retrieved 16 July 2026.
  55. ↑ Varnholt, Hendrik (30 September 2021). "Neue Herausforderung: Roland Stroese verlässt Intersnack". Lebensmittel Zeitung (in German). Retrieved 16 July 2026.
  56. ↑ Lang, Andreas (1 August 2024). "Die Mutter aller Chips: Wie in Frankenthal ein Knabber-Klassiker entsteht - Frankenthal". Die Rheinpfalz (in German). Retrieved 16 July 2026.
  57. ↑ "Production locations". Intersnack. Retrieved 16 July 2026.
  58. ↑ "Dicker Happen". Darmstädter Echo (in German). 3 November 2012.
  59. ↑ Tietze, Iris (6 June 2014). "Knabberartikel: Intersnack expandiert mit Übernahme in Skandinavien". Lebensmittel Zeitung (in German). Retrieved 16 July 2026.
  60. ↑ Neerman, Pauline (2 September 2024). "Hula Hoops war rages on supermarket shelves". RetailDetail EU. Retrieved 16 July 2026.
  61. ↑ Bayford, Kristian (17 July 2025). "Intersnack to invest €85m in Alsbach plant to expand production". Just Food. Retrieved 16 July 2026.
  62. ↑ Gheeraert, Morgan (20 January 2025). "Vico, l'appétit vient en modernisant". La Gazette (France) (in French). Retrieved 16 July 2026.
  63. ↑ Deegan, Gordon (2 November 2022). "Tayto delivers 'best year' for German parent Intersnack". The Irish Times. Retrieved 16 July 2026.
  64. ↑ "Germany's Intersnack Group snaps up Popchips via UK arm KP Snacks". Just Food. 18 July 2018. Retrieved 16 July 2026.
  65. 1 2 "Intersnack investiert rund 250 Millionen Euro in Werksausbau: Snack-Produzent bekennt sich zum Standort Grevenbroich". Erft-Kurier (in German). 28 February 2025. Retrieved 16 July 2026.
  66. ↑ Chwallek, Andreas (1 April 2011). "Intersnack zückt den Rotstift". Lebensmittel Zeitung (in German).
  67. ↑ Göbel, Vanessa (19 September 2025). "Swavy: Ültje will jetzt auch ins Süßwarenregal". markenartikel-magazin.de (in German). Retrieved 16 July 2026.
  68. ↑ Mende, Jan; Tietze, Iris (6 June 2016). "Snackmarkt sortiert sich neu". Lebensmittel Zeitung (in German).
  69. ↑ "Intersnack ist neuer Hauptsponsor des 1. FC Köln: Kartoffelsnacks aus Grevenbroich für Geißbock-Elf". Rheinische Post (in German). 1 August 2003. Retrieved 16 July 2026.
  70. ↑ "Intersnack: Funny-Frisch wird Sponsor der Fußball-Bundesliga". Lebensmittel Zeitung (in German). 17 January 2025. Retrieved 16 July 2026.
  71. ↑ Sonnenschein, Bettina (26 August 2024). "Saisonstart der Bundesliga: Mit diesen Werbepartnern will Sport1 die neue Saison bespielen - HORIZONT". Horizont (in German). Retrieved 16 July 2026.
  72. ↑ Becker, Jessica (17 October 2022). "Sportsponsoring: Chio wird offizieller Partner der NFL Deutschland". Lebensmittel Zeitung (in German). Retrieved 16 July 2026.
  73. ↑ Flaig, Maximilian (12 November 2018). "E-Sports: Fokus Clan's neuer Sponsor heißt Funny-Frisch". Werben & Verkaufen (in German). Retrieved 16 July 2026.
  74. ↑ "Funny-frisch bildet Match mit der DFL". Lebensmittel Zeitung (in German). 24 January 2025. p. 55.
  75. ↑ Müller, Fabian (26 January 2017). "Die Chips-Weltmeister". Horizont (in German).
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