Intermix Media
 | This article needs to be updated. (May 2019) |
| Creator | Brad Greenspan |
|---|---|
| Launched | February 1999 Los Angeles, California, United States |
Intermix Media, Inc. (AMX symbol: MIX; formerly eUniverse) is an American Internet marketing company[1] that owned the MySpace social network.
The company is headquartered in Los Angeles, California[1] and is a subsidiary of Fox Interactive Media, Inc.[1]
History
[edit]The company was founded in February 1999 as Entertainment Universe, Inc by Brad Greenspan.[1]
In June 2003, after consulting with executive management for many months, Jeffrey Edell was brought on board as Chairman of eUniverse, which, in 2004, changed its name to Intermix Media, Inc.[1]
In February 2004, Richard Rosenblatt became CEO of Intermix.[1]
In March 2005, the company launched Grab.com, a self-publishing and social networking site that allowed users to play games online and purchase games online, write movie reviews, and view other entertainment content.[1]
In April 2005, New York State attorney-general Eliot Spitzer filed a lawsuit alleging the company was the source of secretly installed spyware that illegally sent pop-up advertisements and other intrusions to millions of computer users. Intermix agreed to settle the suit for US$7.9 million, but did not admit culpability.[2]
Also in 2005, Intermix was acquired by News Corporation for approximately $580 million in cash. This decision was part of News Corporation's wider strategy to expand its internet presence.[3]
Rosenblatt negotiated the sale of Intermix and MySpace for US$580 million to Rupert Murdoch's News Corp. on July 20, 2005, and served as a consultant to Fox for six months before co-founding Demand Media with Shawn Colo in May 2006.[2][4][5]
References
[edit]- 1 2 3 4 5 6 7 "Intermix Media, Inc | Encyclopedia.com". www.encyclopedia.com. Retrieved 2019-05-10.
- 1 2 "News Corp in $580m internet buy". BBC News. July 19, 2005. Retrieved 29 August 2010.
- ↑ Siklos, Richard (2005-07-18). "News Corp. to Acquire Owner of MySpace.com". The New York Times. ISSN 0362-4331. Retrieved 2019-10-30.
- ↑ Jennifer Saba (14 October 2013). "Demand Media co-founder, chairman, CEO Rosenblatt exits". Reuters. Retrieved 22 September 2014.
- ↑ "News Corporation to Acquire Intermix Media, Inc.; Acquisition Includes World's Fastest-Growing Social Networking Portal, MySpace.com; Intermix's Network of Sites to Join Newly Formed Fox Interactive Media". Business Wire. 2005-07-18. Retrieved 2019-05-10.