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// Workers AI · dad joke modeWhat did Imagry say to its friend? "You're just a pixel of my imagination.

From Wikipedia, the free encyclopedia
Imagry
IndustryAutonomous driving
Founded2015
FoundersAdham Ghazali and Majed Jubeh
Headquarters
San Jose, California
Key peopleEran Ofir (CEO),[1] Ilan Shaviv (CTO)
Websiteimagry.co

Imagry is an autonomous driving (AD) technology company that develops HD-mapless artificial intelligence (AI)-based autonomous mobility systems for public transportation.[2][3][4] The company develops real-time vision-based autonomous driving software for buses, vans, and passenger vehicles, designed to operate without high-definition maps or specialized road infrastructure. As of 2026, Imagry has deployed autonomous driving systems for public transportation in Japan, Germany, the United States, and Israel.[5][6]

History

[edit]

Imagry was founded in 2015 by Adham Ghazali and Majed Jubeh and has been specializing in the automotive sector since 2018.[7] At the beginning of 2019, Imagry released its first version of its mapless autonomous driving software.[8] The company's first funding was obtained in May 2016. To date the company has raised funding of $69.5M in total.

In 2023, Imagry won a tender to provide the first autonomous bus in Israel, deployed at the largest medical center in the Middle East (Sheba Tel HaShomer City of Health), followed by a second tender win for the first autonomous bus on a public road in Israel.[9] In 2024, the company began operating the first autonomous bus line in Israel in Nahariya.[10][5]

In 2023, the company received the Software Sensor Award from ICA (Innovation Connectivity Autonomous).[11] In 2023, Imagry received Frost & Sullivan's the 2023 Enabling Technology Leadership Award - identified as best in class in the European autonomous driving solutions industry,[3] and in 2025, it received Frost & Sullivan's Global Customer Value Leadership Award.[12]

In 2024, Imagry shifted its focus from supplying autonomous driving software to automotive original equipment manufacturers (OEMs) and Tier 1 suppliers for passenger vehicles to developing autonomous driving systems for public transportation.[13]

Operations

[edit]

Imagry specializes in providing mapless driving technologies tailored to enable Level 3-4 autonomous vehicles. The company's platform is designed to operate independently of hardware specifications, utilizing high-resolution visible spectrum (VIS) cameras. Imagry's software operates in real-time and relies on a vision-based perception network, eliminating the need for high-definition (HD) maps.[14][15] Imagry provides HD-mapless, AI-based autonomous mobility software for public transportation in city centers, rural areas, and operational zones, partnering with bus manufacturers, corporate shuttle agencies, and car-sharing fleets to integrate its software into M1, M2, and M3-category vehicles.[13][16]

Imagry operates with headquarters in San Jose, California and an additional development center in Haifa, Israel.[5] As of November 2024, the company employed approximately 120 people across both locations.[13] Since 2019, it has been operating a fleet of vehicles equipped with its autonomous driving software on public roads in the U.S., Germany, Japan, and Israel.[17][18] Imagry has also been selected as an autonomous transport system vendor by the transportation operator Transdev.[18]

As of 2026, Imagry is led by chief executive officer Eran Ofir,[19][13][18] and chief technology officer Ilan Shaviv.[4]

Technology

[edit]

Imagry collects and processes peripheral information from several cameras installed on the vehicle. This data is sent to a computer in the vehicle whose purpose is to perform, in real-time, the actions that will allow the vehicle to drive autonomously. This technology relies on cost-effective sensors, negating the necessity for a persistent satellite connection or extensive investments in digital HD mapping of roads and cities.[15][14]

The Imagry solution uses strong machine learning, AI, spatial DCNN (Deep Convolutional Neural Networks), and learning-based IP to plan the motion of the vehicle.[4] Its platform called Imagry Cortex uses visible-spectrum cameras placed around the vehicle to generate a real-time, 360-degree model of the surrounding area to a range of 300 metres (980 ft).[13] Its buses meet UN Regulation No. 155 cybersecurity requirements and have achieved a perfect score in Euro NCAP safety-scenario testing.

Partnerships

[edit]

The company also partnered with Continental to integrate part of Imagry's technology in the Continental Autonomous Parking solution.[20][21]

In November 2025, Imagry and Carguru entered into a strategic partnership, integrating Imagry's AI-based autonomous driving technology into passenger vehicles to create roboshuttles in San Jose, USA and Riga, Latvia. The final implementation stage of this partnership is scheduled for 2027 and will support bookable paid rides on the Carguru roboshuttle through a dedicated app.[22][23][24] The initial route runs approximately 9.8 kilometres (6.1 mi) between Riga Airport and the Freedom Monument.[23][24]

In December 2025, Imagry and Toyota Tsusho announced a collaboration to pilot autonomous public buses on public roads in Japan.[25] Imagry has also announced a partnership with electric-bus manufacturer eVersum to integrate its autonomous driving technology into M3-category electric buses, with an initial deployment in Japan in 2026.[26]

In August 2026, Imagry partnered with Spanish bus manufacturer UNVI [gl] to integrate its HD-mapless autonomous driving system into UNVI's electric buses, with the first vehicle scheduled for deployment in Germany in 2026.[27][28]

References

[edit]
  1. ↑ Lazzaro, Sage. "AI makes self-driving cars possible. So why is the industry keeping its distance?". Fortune. Retrieved 2026-09-08.
  2. ↑ Munoz, Derick (2023-06-05). "Imagry Challenges Autonomous Vehicle Industry with Mapless Approach". EVMagz. Retrieved 2024-01-15.
  3. 1 2 "IMAGRY RECEIVES THE 2023 Enabling Technology Leadership Award" (PDF). Frost & Sullivan. Retrieved 2024-01-15.
  4. 1 2 3 "Mapless Autonomous Driving: An In-Depth Discussion With Dr. Ilan Shaviv, CTO of Imagry". AutoVision News. 2023-05-02. Archived from the original on 2023-06-05. Retrieved 2024-01-15.
  5. 1 2 3 Jones, Willie D. (2025-01-23). "Could Self-Driving Buses Bring Vehicle Autonomy Home?". IEEE Spectrum. Retrieved 2026-09-08.
  6. ↑ "Four groups chosen for autonomous bus pilot program". Globes. 2022-07-11. Retrieved 2026-09-08.
  7. ↑ Smith, Adrian (2023-07-04). "Going Mapless - The Israeli Company Testing Autonomous Buses on Public Roads - Imagry CEO, Eran Ofir". Auto Futures. Retrieved 2024-01-15.
  8. ↑ Callie (2019-08-05). "Adham Ghazali, CEO and Co-Founder - Imagry". Innovations of the World. Retrieved 2024-01-15.
  9. ↑ "Imagry, a mapless autonomous driving solution is possible". Sustainable Bus. 2023-10-17. Retrieved 2024-01-15.
  10. ↑ "לראשונה בישראל: אוטובוס ללא נהג מתחיל לנסוע בקו סדיר". Geektime (in Hebrew). Retrieved 2024-01-15.
  11. ↑ "Imagry Receives Award at ICA Summit in Frankfurt". Imagry - Mapless Autonomous Driving Software Company. 2023-05-15. Retrieved 2024-01-15.
  12. ↑ "Recognized for Best Practices in the Global Vision-Based Autonomous Driving" (PDF). Frost & Sullivan. Retrieved 2026-09-08.
  13. 1 2 3 4 5 Demaitre, Eugene (2024-11-25). "Imagry moves to make buses autonomous without mapping". The Robot Report. Retrieved 2026-09-08.
  14. 1 2 Carney, Dan (June 22, 2023). "Imagry Camera-Only Mapless Automated Driving System". DesignNews. Retrieved 2024-01-15.
  15. 1 2 Stroh, Iris. "Imagry/Continental: Mapless Autonomous Driving für das autonome Fahren". Elektroniknet (in German). Retrieved 2024-01-15.
  16. ↑ D'Monte, Leslie (2024-09-30). "Our AI system can make your car driverless, says Imagry CEO Eran Ofir". mint. Retrieved 2026-09-08.
  17. ↑ Jeffay, John (2022-11-22). "Hands-Free: Driverless Software That Thinks Like A Human". NoCamels. Retrieved 2024-01-15.
  18. 1 2 3 "Autonomous Buses Can Solve the Growing Bus Driver Shortage in Japan". Israel-Japan Chamber of Commerce. 2026-03-31. Retrieved 2026-09-08.
  19. ↑ "Imagry: A mapless driving system from bio-inspired technology". ctech. 2022-09-16. Retrieved 2024-01-15.
  20. ↑ Lynn, Ariana. "Continental to Integrate Imagry into Autonomous Driving Platform". www.thefastmode.com. Retrieved 2024-01-15.
  21. ↑ Kuhn, Thomas (2023-05-23). "Neue Software von Continental: Autonom fahren ohne Karten". www.wiwo.de (in German). Retrieved 2024-01-15.
  22. ↑ "Imagry and Carguru to Launch Autonomous Mobility Public Transit Roboshuttles in Europe". Imagry News. 2025-11-12. Retrieved 2025-12-09.
  23. 1 2 James, Anthony (2025-11-17). "Imagry and Carguru to launch L4-ready roboshuttles in Latvia". ADAS & Autonomous Vehicle International. Retrieved 2026-09-08.
  24. 1 2 "'Roboshuttle' plan from Rīga Airport to city centre". LSM (Latvian Public Broadcasting). 2025-11-13. Retrieved 2026-09-08.
  25. ↑ "Imagry, Israel, and Toyota Tsusho partner for autonomous public bus transportation pilot in Japan". MarkLines. 2025-12-24. Retrieved 2026-09-08.
  26. ↑ "Imagry and Toyota Tsusho Launch Autonomous Bus Pilot". Self Drive News. 2025-12-23. Retrieved 2026-09-08.
  27. ↑ "Autonomous driving specialist Imagry and UNVI partner on electric buses, first deployment in Germany". Sustainable Bus. 2026-08-08. Retrieved 2026-09-08.
  28. ↑ Norman, Helen (2026-08-07). "Imagry and UNVI unveil autonomous electric bus deal". Traffic Technology Today. Retrieved 2026-09-08.


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