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Hilary Souter | |
|---|---|
| Chief executive of the Advertising Standards Authority | |
| Assumed office 2005 | |
| Preceded by | Glen Wiggs |
| Personal details | |
| Citizenship | New Zealand |
| Alma mater | Victoria University of Wellington |
Hilary Anne Souter CNZM is a New Zealand media executive. She has worked in the media industry since the mid 1990s, and has served as chief executive of the Advertising Standards Authority since 2005. In 2026, she was appointed a Companion of the New Zealand Order of Merit, for services to the advertising industry.
Early life
[edit]Souter studied at Victoria University of Wellington, graduating with a Bachelor of Arts degree in 1990.[1]
Career
[edit]After leaving university, Souter worked as a parliamentary officer in the Office of the Clerk of the House of Representatives, where her duties including acting as clerk to the Planning and Development Select Committee.[2]
Subsequently, Souter has worked in the media industry for more than 30 years.[3] She has been the chief executive of the New Zealand Advertising Standards Authority since 2005.[3] She led work to develop the Advertising Standards Code and oversaw the Advertising Codes of Practice.[3][4]
Souter was vice-president of the International Council for Ad Self-Regulation, and was elected president in 2025.[5] She is a member of Victoria University of Wellington’s School of Marketing and International Business industry advisory group, and a guest lecturer.[3][6]
Recognition
[edit]In the 2026 King's Birthday Honours, Souter was appointed a Companion of the New Zealand Order of Merit, for services to the advertising industry.[3]
References
[edit]- ↑ "Graduates roll 1990". Calender 1992. Victoria University of Wellington. p. 572. Retrieved 1 June 2026.
- ↑ "Queen's Chain Protection Bill". The Press. 7 January 1994. p. 36. Retrieved 1 June 2026 – via Papers Past.
- 1 2 3 4 5 "King's Birthday Honours 2026 - Citations for Companions of the New Zealand Order of Merit | Department of the Prime Minister and Cabinet (DPMC)". www.dpmc.govt.nz. 12 May 2026. Retrieved 31 May 2026.
- ↑ McKenzie, Erin (7 August 2018). "Right message, right medium: ASA CEO Hilary Souter on setting standards and helping ads follow them". stoppress.co.nz. Retrieved 31 May 2026.
- ↑ Manager, ICAS (27 May 2025). "Hilary Souter Elected President of ICAS • ICAS". ICAS. Retrieved 31 May 2026.
- ↑ "Hilary Souter | Te Kura Hokohoko, Pakihi ki te Ao / School of Marketing and International Business | Te Herenga Waka". Victoria University of Wellington. 7 October 2025. Retrieved 31 May 2026.
External links
[edit]- 20 minutes with Hilary Souter, Supermarket News, 2023
- Hilary Souter on LinkedIn