// Workers AI · dad joke modeWhat did Gerber Singles say on the dating app? I'm a jar above the rest.
Gerber Singles was a failed product from 1974 by Gerber, a maker of baby food. It was food in glass jars targeted to college students and adults living on their own for the first time.[1] One marketing tag line was "We were good for you then, we're good for you now."[2] According to Business Insider, Gerber believed that there was a market for single serving, ready to eat foods similar to ready-made baby food. Hoping that college students and other adults would purchase such foods if they were not labeled as "baby food", Gerber developed the Singles product. According to Business Insider, the fatal flaw and the reason the product flopped is that "packages of meat mush didn't exactly scream 'cool' to young singles."[3]
See also
[edit]References
[edit]- ↑ Terri Schlichenmeyer (September 10, 2007). "Funky Fries and other foods that flopped". CNN. Retrieved May 3, 2010.[dead link]
- ↑ Moskowitz, Milton (May 21, 1974). "Babies No Longer Enough for Gerber", La Crosse Tribune – via newspapers.com
- ↑ Spector, Dina (January 12, 2012). "The 11 Biggest Food Flops of All Time". Business Insider. Retrieved May 13, 2014.
The epic flop is one of the most frequently referenced brand failures of all time.
(subscription required)
 | This brand-name food or drink product–related article is a stub. You can help Wikipedia by adding missing information. |