// Workers AI · dad joke modeWhy did Frog Bikes go to therapy? It had a ribbiting fear.
 Three Frog Bikes bicycles at the Vélodrome de Bretagne | |
| Type | Subsidiary |
|---|---|
| Industry | Bicycles |
| Founded | 2013 |
| Founder | Jerry and Shelley Lawson |
| Headquarters | Ascot, , United Kingdom |
Area served | UK, United States, Canada Europe |
| Products | Bicycle and Related Components |
| Owner | Frasers Group |
| Website | Frog Bikes |
Frog Bikes is a UK bicycle brand and former manufacturer. They specialise in producing bikes for children aged 1 to 14, including balance bikes. They use the motto "the lightweight kids' bike". The business was started by Jerry Lawson with his wife Shelley Lawson in 2013 with their head office in Ascot and a factory based in the South Wales town of Pontypool.[1]
They started manufacturing in the UK in 2016 moving production back from China to improve lead times and quality.[2][3] Frog bikes frames, forks and most components are made in Asia[4] with the imported parts being assembled into complete bikes in Wales. The product achieved Made in the UK status and 'hand-built' marketing through the level of assembly including wheel building.
Frog Bikes received support and funding from the Welsh Government[5] and received the Queens Award for Enterprise. In 2018 they won Manufacturer of the Year at the 'Made in the UK' awards.[6]
In April 2026, Frog Bikes' brand and intellectual property was rescued from the manufacturer's administration by Frasers Group.[7]
Reception
[edit]The Frog 52 was listed by Wired Magazine as the best kids bike for 'all-round value' in a 2018 article that commented on their reputation for "quality do-it-all starter bikes".[8]
Prince Louis rode one of the bikes to nursery on his first day in April 2021.[9][10]
References
[edit]- ↑ "Frog Bikes bring manufacturing back home to beat the business cycle". The Guardian.
- ↑ "50 jobs for new Frog Bikes factory in Pontypool, Torfaen". BBC. 16 August 2016. Retrieved 7 February 2020.
- ↑ Phillips, Lauren (30 March 2022). "The Pontypool factory making kids bikes sold around the world". WalesOnline. Retrieved 3 July 2022.
- ↑ "Trade remedies notice 2023/27: exemption from the anti-dumping duty applied on certain bicycles parts from China imported by Frog Bikes Limited'". GOV.UK. Retrieved 20 March 2026.
- ↑ "Kids bike factory 'riding into' South Wales in an investment creating 50 new jobs". Walesonline.
- ↑ Sutton, Mark (21 June 2018). "Frog Bikes scoops Manufacturer of the Year gong at Made in the UK ceremony". Cycling Industry News. Retrieved 7 February 2020.
- ↑ Radojev, Hugh. "Frasers rides to the rescue of children's bicycle-maker". Retail Week. Retrieved 2 May 2026.
- ↑ "The best kids bikes in 2020". Wired Magazine. 17 November 2018. Retrieved 7 February 2020.
- ↑ "Prince Louis: New birthday photograph as he starts nursery". BBC News. 23 April 2021. Retrieved 3 July 2022.
- ↑ "Prince Louis rode this sell-out £200 red bike on his first day at nursery". The Independent. 23 April 2021. Retrieved 3 July 2022.
