Fashion Designa
| "Fashion Designa" | |
|---|---|
| Single by Theodora | |
| from the album Méga BBL | |
| Language | French |
| Released | 31 October 2024 |
| Genre | Hip-hop |
| Length | 3:05 |
| Label | Boss Lady Records, NFBD, Maison Neptune & NBFD |
"Fashion Designa" is a song by French-Congolese singer Theodora, released on 31 October 2024, as a single from her studio album Méga BBL.[1]
Background
[edit]The song is included in the mixtape Bad Boy Lovestory released on 1 November 2024.[2]
Music video
[edit]The music video was released on 4 June 2025 and was directed by Melchior Leroux.[3] Much of the video was largely created using green screen techniques, with much of its structure finalized during post-production rather than from a strict storyboard. The finished piece blends modern digital effects with a purposely retro texture, achieved by recreating the look of a 1980s studio.[4][5]
It is set in a futuristic, stylized universe in which Theodora appears as a cosmic "Boss Lady", standing on a planet and drifting through a star-filled landscape. The visuals draw heavily on Afrofuturism and combine bold graphic imagery with a retro-inspired aesthetic.[4] According to Leroux, the concept was influenced mainly by Grace Jones and Jean-Paul Goude, alongside references to Michel Ocelot, whose aesthetic is echoed in the sculpted hairstyles, long geometric dresses, and jewelry.[4][6][7] The dancers, their movements driven by the almost impulsive onomatopoeia of the music, are positioned at various locations and moments throughout the video, which recalls the extravagant videos of Rita Mitsouko. Theodora's face is projected large across half the screen as a miniature dancer moves across a lawn painted like a canvas.[6] Above her, Theodora's arms form an arc in a semicircle. Célestine Pelca of Beware Magazine also noted the influence of Salvador Dalí, particularly in its use of distorted scale and surreal compositions, such as "the inversion of elements in the foreground and background" and the juxtaposition of enlarged and miniature figures.[6][7] The video also incorporates visual homages to Andy Warhol and Piet Mondrian, as well as a scene inspired by The Little Prince. Less explicit references include the work of Saul Bass, particularly his experimental title sequences, and visual motifs inspired by film openings such as Monsters, Inc. and OSS 117: Lost in Rio.[4][7] Leroux stated that the project was developed with significant creative freedom, with Theodora's primary direction being the use of Afrofuturism.[4] Pelca noted that the presence of absurd elements, such as the artist's mouth multiplied when several doors open, or Theodora in profile on a crescent moon, enhances the video's sense of surprise and visual appreciation.[6]
The video was widely praised upon release and generated strong audience engagement online.[8][3]
Composition
[edit]- Theodora - singing and writing
- John Makabi - production
Charts
[edit]Weekly charts
[edit]| Chart (2024) | Peak position |
|---|---|
| Belgium (Ultratop 50 Wallonia)[9] | 37 |
| France (SNEP) | 12 |
Certification
[edit]| Region | Certification | Certified units/sales |
|---|---|---|
| Belgium (BRMA)[10] | Gold | 20,000‡ |
| France (SNEP)[11] | Diamond | 333,333‡ |
|
‡ Sales+streaming figures based on certification alone. | ||
Distinctions
[edit]| Year | Rewards | Categories | Result | Ref. |
|---|---|---|---|---|
| 2025 | NRJ Music Awards | Social Hit | Appointment | [12] |
| 2026 | Victoires de la Musique | Création audiovisuelle | Winner |
References
[edit]- ↑ Mexis, Anna (5 June 2025). L'étoile montante, Theodora, dévoile le clip captivant de "Fashion Designa" [Rising star Theodora unveils the captivating music video for "Fashion Designa"] (in French). NRJ. Retrieved 27 February 2026 – via Nrj.fr.
- ↑ Dubreuil, Théo (13 April 2025). "Théodora et son "Kongolese sous BBL", un coup de pied dans la fourmilière pop" [Théodora and her "Kongolese sous BBL", a kick in the pop anthill]. Les Inrockuptibles (in French). Paris, France. Archived from the original on 19 August 2025. Retrieved 18 August 2025.
- 1 2 "Theodora: le clip «Fashion Designa» est enfin là" [Theodora: the "Fashion Design" music video is finally here]. Polemyque.com (in French). 18 January 2026. Retrieved 2 May 2026.
- 1 2 3 4 5 "On a interviewé Melchior Leroux, le réal du clip de « Fashion Designa » de Theodora" [We interviewed Melchior Leroux, the director of Theodora's "Fashion Design" music video]. Time Out Paris (in French). 13 June 2025. Archived from the original on 24 December 2025. Retrieved 3 May 2026.
- ↑ Mang, Lolita (25 February 2026). "Qui est le petit génie derrière les clips de Theodora?" [An interview with Melchior Leroux, the young genius behind Theodora's music videos]. Vogue France (in French). Paris, France. Archived from the original on 25 February 2026. Retrieved 27 February 2026.
- 1 2 3 4 Pelca, Célestine (9 June 2025). "Theodora présente son nouveau clip "Fashion Designa"" [Theodora présente son nouveau clip "Fashion Designa"]. Beware Magazine (in French). Archived from the original on 22 December 2025. Retrieved 2 May 2026.
- 1 2 3 B., Josephine (17 June 2025). "Theodora: pourquoi on adore son clip ultra-stylé "Fashion Designa"" [Theodora: why we love her ultra-stylish music video "Fashion Designa"]. L'Éclaireur Fnac (in French). Archived from the original on 12 October 2025. Retrieved 22 September 2025.
- ↑ Terouinard, Zoé (5 June 2025). "Theodora offre un magnifique clip à son "Fashion Designa"" [Theodora offers a magnificent video for her "Fashion Designa"]. ANCRÉ Magazine (in French). Archived from the original on 11 November 2025. Retrieved 22 September 2025.
- ↑ "Disiz & Theodora – Melodrama" (in French). Ultratop 50. Retrieved 10 March 2026.
- ↑ "Ultratop − Goud en Platina – singles 2025". Ultratop. Hung Medien. Retrieved 2 March 2026.
- ↑ "French single certifications – Theodora – Fashion Designa" (in French). SNEP. Retrieved 2 March 2026.
- ↑ "NRJ Music Awards 2025 : six candidats de la "Star Academy" en lice, voici les nominations". www.chartsinfrance.net (in French). 22 September 2025. Archived from the original on 1 February 2026. Retrieved 22 September 2025.