Faherty Brand
 | |
| Industry | Clothing |
|---|---|
| Founder | Alex & Mike Faherty |
Number of locations | 80+[1] (2026) |
Area served | United States & Canada |
Number of employees | 500+[2] (2025) |
| Website | fahertybrand |
Faherty Brand is an American clothing company founded in 2013 by twin brothers Alex and Mike Faherty.[3] Its aesthetic was described as "surf hippie" by The New York Times.[4] As of 2026, the company has over 80 brick and mortar stores and their clothing brand is sold in over 250 stores worldwide. They are a certified B Corporation.
History
[edit]Faherty Brand was created in 2013 by twin brothers, Alex and Mike Faherty.[5] The brothers grew up in Spring Lake, New Jersey, where they spent their childhood surfing and exposed to surfing culture.[6] Mike Faherty began curating a "surfwear" style in high school, and wrote a college essay on a business idea for a "Coast to Curb" clothing line.[7][8] He studied fashion design at Washington University in St. Louis, then worked at Ralph Lauren for eight years, designing for their Double RL line.[9][10][11] Alex graduated from Yale University with a major in political science.[7] Mike and Alex's mother, interior designer Ninie Norris, designed Faherty's first stores and Alex's wife, Kerry Docherty, joined as chief impact officer, focusing on social impact.[7][12] The brothers founded Faherty Brand with the idea of creating the "perfect" board short, which had both a shorter inseam and added cotton, with a wash technique for softness and comfort.[1]
In 2013, Faherty Brand released its first full clothing line in a "Beach Shack on Wheels," which they drove cross-country and sold their line through local boutiques.[1] By 2014, Faherty Brand was sold in department stores such as Barneys New York, Bloomingdale's and Nordstrom, in addition to about 60 boutiques.[6] In 2016, they opened the first store in Malibu, California.[10][1] The company moved to brick-and-mortar retail during the COVID-19 pandemic when the dip in the real estate market allowed the Faherty brothers to purchase stores at a lower price.[1][5] In the spring of 2020, Faherty Brand launched a full women's collection,[13] with dresses being particularly popular, accounting for 40% of all women's sales.
By early 2020, the company opened 13 stores and by 2026 had opened over 80 stores.[1] Faherty Brand has a retail presence in major cities including New York, Boston, Washington, Los Angeles,[14] as well as in resort towns.[15][1] In March 2026, Faherty Brand opened their first international store in Biarritz, France.[16] The brand is sold in over 250 stores worldwide.[5] The company's supply chain spans Europe, South America, North America, and Asia.[5]
One of the communities that Faherty Brand has particularly invested in is the Native American community.[17] The brand, anticipating criticism for appropriating Native American designs, announced plans to establish long-term relationships with Native American designers.[18]
Faherty opened its flagship store at 133 Prince Street in SoHo, Manhattan and expanded the store in June 2026.[19]
Sustainability
[edit]The brand's approach to sustainability has been described as focusing more on action rather than political pronouncements.[20]
Faherty Brand is a certified B Corporation, a member of One Percent for the Planet, and donates 1% of its revenue to environmental initiatives.[21] The company uses recycled polyester yarn made from water bottles.[22] In February 2025, the company began selling a t-shirt made from regenerative cotton that requires less water for production.[21]
In the summer of 2026, Faherty collaborated with Quiksilver and opened "Faherty's Surf Shop," a temporary pop-up shop in Nolita for the "Faherty x Quiksilver" collection. The collection included boardshorts made from recycled fishing-net nylon.[23]
Second Wave Resale Program
[edit]In June 2023, Faherty Brand announced the launch of its resale initiative, named "Second Wave", in partnership with Archive.[24] The program is designed to enable customers to buy and sell pre-owned Faherty products.[25]
See also
[edit]References
[edit]- 1 2 3 4 5 6 7 Breen, Amanda (February 3, 2026). "These Twin Brothers Turned One Beach-Themed Trailer Into a $250M Brand With Over 80 Stores: 'It's a Beast'". Entrepreneur.
- ↑ Mroz, Jacqueline (June 27, 2025). "How Surfer Twins Built Faherty, a Clothing Brand With Jersey Shore Soul". NJ Monthly.
- ↑ Faherty Brand's Endless Summer Style MATT SEBRA, GQ, April 8, 2013
- ↑ Faherty Is Not for Men in Black Jon Caramanica, The New York Times, July 11, 2017
- 1 2 3 4 Davis, Dominic-Madori (February 23, 2021). "The cofounder of clothing brand Faherty says the company had its best year yet thanks to a diversified supply chain and the art of storytelling". Business Insider.
- 1 2 These Surfing-Obsessed Twins Are Bringing Sustainable Clothing to the Beach Graham Winfrey, Inc 2014-12-29
- 1 2 3 Mroz, Jacqueline (June 27, 2025). "How Surfer Twins Built Faherty, a Clothing Brand With Jersey Shore Soul". NJ Monthly.
- ↑ Breen, Amanda (February 3, 2026). "These Twin Brothers Turned One Beach-Themed Trailer Into a $250M Brand With Over 80 Stores: 'It's a Beast'". entrepreneur.com.
- ↑ Luppi, Kathleen (16 September 2016). "Twins fulfill dream of creating beach-themed clothing line". latimes.com.
- 1 2 Faherty Brand's Endless Summer Style MATT SEBRA, GQ, April 8, 2013
- ↑ A New England Surf Brand Born Out of Ralph Lauren John Zientek, Gear Patrol
- ↑ Jones, Sarah (14 April 2026). "Faherty's Cofounder on Turning a Childhood Goal Into a Global Brand". wwd.com.
- ↑ Faherty Shines Spotlight on Growing Women’s Business Jean E. Palmieri Women's Wear Daily
- ↑ Faherty Is Not for Men in Black Jon Caramanica, The New York Times, July 11, 2017
- ↑ Palmieri, Jean E. (April 8, 2024). "Faherty Expands With Sunglasses, More Retail Stores and International Markets". WWD.
- ↑ Palmieri, Jean E. (March 17, 2026). "Faherty to Open First International Store in Biarritz, France". WWD.
- ↑ Faherty’s Kerry Docherty: Being a sustainable brand means ‘holding ourselves accountable’ Jill Manoff The Glossy Fashion Podcast
- ↑ Burba, Annabel (27 May 2025). "Faherty Brand Donated More Than $1 Million to the Native Community. It Started With an Apology". Inc.
- ↑ Palmieri, Jean E. (5 June 2026). "Faherty Expands SoHo Store Into First Flagship, Blending Vintage Design and Modern Craftsmanship". wwd.com.
- ↑ Faherty’s Kerry Docherty: Being a sustainable brand means ‘holding ourselves accountable’ Jill Manoff The Glossy Fashion Podcast
- 1 2 Daniels, Melissa (April 21, 2025). "Why brands like Blueland and Faherty are turning to sustainability activists for collaborations". Glossy.
- ↑ Krentcil, Faran (May 24, 2013). "Designer Spotlight: Faherty Brand". Elle.
They found their answer in plastic bottles. "When you melt them down, you can turn them into polyester yarn," Faherty says.
- ↑ Montgomery, Tiffany (29 June 2026). "Faherty Taps Quiksilver's Archive for an Unlikely Collaboration". Shop Eat Surf Outdoor.
- ↑ "Greater circularity: Faherty partners with Archive to launch Second Wave resale programme". 21 June 2023.
- ↑ Roshitsh, Kaley (21 June 2023). "Faherty Bets on Resale With 'Second Wave'". Women's Wear Daily.