Engagio
| Industry | Marketing software |
|---|---|
| Founded | 2015 |
| Founders |
|
| Headquarters | , |
Area served | Worldwide |
Key people | |
| Products | PlayMaker, Account Based Marketing |
| Parent | Demandbase  |
| Website | www |
Engagio was an American software company based in San Mateo, California marketing a B2B Account Based Marketing platform for account-based initiatives.[1][2][3] It was acquired by Demandbase in 2020.[4]
History
[edit]Engagio was founded in early 2015 by Jon Miller, co-founder of marketing automation company Marketo, and Brian Babcock.[1] Motivated by trends he saw while working as vice president of marketing for Marketo, Babcock developed the idea for Engagio, a company which advised B2B firms on how to tailor marketing campaigns towards specific customer niches rather than focusing on building demand more generally.[2]
By 2019, Engagio was providing software to many prominent tech companies, including Anaplan, Snowflake Computing, Hortonworks, New Relic, Pendo, and JDA Software.[5]
In 2020, Engagio was acquired by the marketing firm Demandbase.[6] The Demandbase CEO at the time, Gabe Rogol, described the acquisition as requiring that the sales and marketing teams "must start moving as one."[7] This came to fruition in 2023 when Engagio announced a new software for their existing service, Dash, which promised to provide combined analysis of marketing and sales in one tool.[8]
References
[edit]- 1 2 Gina Hall (9 August 2016). "Marketing startup Engagio raises $22M to help business-to-business companies with customer outreach". Silicon Valley Business Journal. Retrieved 24 August 2016.
- 1 2 Heather Clancy (9 August 2016). "Marketo's Co-Founder Is Trying His Hand at Another Marketing Startup". Fortune. Retrieved 24 August 2016.
- ↑ Shabana Arora (10 August 2016). "Marketo's Co-Founder Sets Foot Back into Targeted Marketing Tools Domain with Series B Funding of $22 Million for his Startup Engagio". Martech Advisor. Retrieved 24 August 2016.
- ↑ "Demandbase's Acquisition of Engagio". globallegalchronicle. 8 July 2020. Retrieved 20 July 2020.
- ↑ Jordan Crook (5 May 2016). "Engagio launches PlayMaker to turn B2B marketing insights into action items". TechCrunch. Retrieved 24 August 2016.
- ↑ "Demandbase's Acquisition of Engagio". globallegalchronicle. 8 July 2020. Retrieved 20 July 2020.
- ↑ Demandbase. "Demandbase Acquires Engagio". www.prnewswire.com. Retrieved 2026-06-03.
- ↑ Critic, C. M. S. (2023-08-08). "Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact". CMS Critic. Retrieved 2026-06-03.