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Eneba

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From Wikipedia, the free encyclopedia
Eneba
TypePrivate
IndustryDigital distribution, video game industry
Founded2018; 8 years ago (2018) (as Helis Play UAB), Kaunas, Lithuania
FoundersVytis Uogintas (CEO)
Žygimantas Mikšta (CMO, Co-founder)
Headquarters
Vilnius
,
Lithuania
Area served
Worldwide
ParentEneba Holdings Limited
Websiteeneba.com/us/

Eneba is a Lithuania-based digital marketplace for video game keys and digital entertainment products.[1][2][3][4] Founded in 2018, the company lists game keys, downloadable content, gift cards, subscriptions, and in-game currencies from sellers.[5][6][7][8][9]

History

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Eneba was established in 2018 by Vytis Uogintas and Žygimantas Mikšta in Kaunas, Lithuania.[8][10][11][12] A UK holding company, Eneba Holdings Limited, was incorporated on 17 July 2019 in London.[13] Uogintas and Mikšta had been business partners since 2012, having previously co-founded digital marketing company SeoHelis and advertising agency Kokosas.[14][15] In 2016, they created the software company Helis LT, which was later sold to Tesonet.[16][17]

In October 2019, Eneba received a €2.5 million investment from InReach Ventures.[8][12][18][19] It was one of the largest early-stage investments in Lithuania at the time.[14] In December 2020, Eneba raised $8 million from Practica Capital, InReach Ventures, FJ Labs, and angel investors.[2][15][20] At the time, the company reported approximately 26 million unique users and around 130 employees. In 2020, Tech.eu and TechCrunch reported that the United States was among Eneba’s fastest-growing markets.[1][2] In April 2022, Nuvei announced a payments partnership with Eneba, enabling over 530 payment methods. Nuvei stated the platform had approximately 5 million active users at that time.[21][22]

In June 2024, Eneba partnered with dLocal to add local payment methods in several Latin American markets, including Brazil, Mexico, Colombia, and Argentina.[11][21][23] In September 2024, Eneba signed a distribution agreement with Garena to offer Garena Shells in the United States, Europe, the Middle East and North Africa, and CIS markets, excluding Russia and Belarus.[4][24] In November 2025, the Lithuanian national development finance institution ILTE issued a €10 million loan for Eneba to develop an AI-based recommendation system for a mobile games platform.[25][26][27]

Products

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The platform lists game keys, downloadable content, in-game currencies, gift cards, subscriptions, and top-ups from third-party sellers. In 2020, Eneba implemented a proprietary risk-management system to manage refunds and mitigate fraud. As of 2024, the catalogue included over 100,000 products.[24]

References

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  1. 1 2 Butcher, Mike (21 December 2020). "After lockdowns boost gaming marketplace Eneba, it raises $8M from Practica and InReach". TechCrunch. Retrieved 21 April 2026.
  2. 1 2 3 Musgrove, Annie (21 December 2020). "Lithuanian startup Eneba scores $8 million to grow online gaming marketplace". Tech.eu. Retrieved 21 April 2026.
  3. ↑ "Žaidimų startuolis „Eneba" plečiasi Kaune". Delfi verslas (in Lithuanian). Retrieved 2026-04-21.
  4. 1 2 "„Eneba": žaidimų industrijoje dirbti gali ne tik žaidėjai". Kas vyksta Kaune (in Lithuanian). 2021-06-28. Retrieved 2026-04-21.
  5. ↑ Budreikienė, Gintautas Degutis, Jovita. "Kauniečių startuolis „Eneba" pritraukė 8 mln. USD investiciją - Verslo žinios". vz.lt (in Lithuanian). Retrieved 2026-04-25.{{cite web}}: CS1 maint: multiple names: authors list (link)
  6. ↑ "Kauniečiai pritraukė rekordinę investiciją iš Didžiosios Britanijos" (in Lithuanian). Retrieved 2026-04-25.
  7. ↑ Degutis, Gintautas. "„Helis" po sandorio su „Tesonet" nėrė į žaidimų rinką - Verslo žinios". vz.lt (in Lithuanian). Retrieved 2026-04-25.
  8. 1 2 3 "Kaunas startup founded by KTU alumnus attracted EUR 2.5 million investment". apply.ktu.edu. Retrieved 2026-05-26.
  9. ↑ "„Eneba" ir KTU gimnazija vienija jėgas: lavins moksleivių IT žinias". 15min (in Lithuanian). 2021-06-11. Retrieved 2026-05-26.
  10. ↑ "Žaidimų startuolis „Eneba" Kaune išsinuomojo visą biurų pastatą - Verslo žinios". vz.lt (in Lithuanian). Retrieved 2026-04-21.
  11. 1 2 "Stambus biuro nuomos sandoris Kaune: prestižinėje vietoje įsikurs startuolis „Eneba" – SA.lt" (in Lithuanian). 2021-01-12. Retrieved 2026-04-21.
  12. 1 2 "Kaunas startup founded by KTU alumnus attracted EUR 2.5 million investment". Kaunas University of Technology. 2019. Retrieved 21 April 2026.
  13. ↑ "Eneba Holdings Limited - Persons with Significant Control". Companies House. Retrieved 21 April 2026.
  14. 1 2 "Rekordinį startuolį išvysčiusiam kauniečiui sėkmę atnešė aistra žaidimams: save vadinu prisiekusiu "geimeriu"". LRT (in Lithuanian). 2 February 2020. Retrieved 21 April 2026.
  15. 1 2 Viluckas, Paulius. "„Eneba" sulėtino augimą, rezultatas – pirmi pelningi metai - Verslo žinios". vz.lt (in Lithuanian). Retrieved 2026-04-21.
  16. ↑ "Tesonet pradeda aktyviai investuoti: naujoji strategija nukreipta į veikiantį produktą". 15min.lt (in Lithuanian). Retrieved 21 April 2026.
  17. ↑ "Žaidimų startuolis „Eneba" plečiasi – Kaune nuomosis naujas patalpas". 15min.lt/verslas (in Lithuanian). Retrieved 2026-04-21.
  18. ↑ "The biggest seed investment in Lithuanian history" (Press release). Motieka & Audzevičius. 21 October 2019. Retrieved 21 April 2026.
  19. ↑ Ameri, Jan (2021-01-18). "Lithuania's Eneba accelerates global growth with $8 mln A round". ArcticStartup. Retrieved 2026-05-26.
  20. ↑ Đorđević, Nikola (2020-12-24). "Lithuanian gaming start-up Eneba gets 6.65 million euros to grow internationally". Emerging Europe. Retrieved 2026-04-25.
  21. 1 2 "dLocal and Eneba partner to enable accessible payments in Latin America". VentureBeat. 18 June 2024. Retrieved 21 April 2026.
  22. ↑ "Marketplace for Gamers Eneba Boosts Global Payments Conversion with Comprehensive Suite of Nuvei APMs". GlobeNewswire. 2022-04-13. Retrieved 2026-05-26.
  23. ↑ Ionescu, Irina (18 June 2024). "dLocal partners Eneba for easy gaming access in LATAM". The Paypers. Retrieved 21 April 2026.
  24. 1 2 Takahashi, Dean (18 September 2024). "Eneba signs Riot Games and Garena to its PC marketplace". VentureBeat. Retrieved 21 April 2026.
  25. ↑ ""Eneba" pritraukia 10 mln. eurų: lietuviai taikosi į "dekakorną"". 15min.lt (in Lithuanian). 3 November 2025. Retrieved 21 April 2026.
  26. ↑ "ILTE paskolino 10 mln. eurų žaidimų startuoliui "Eneba"". LRT (in Lithuanian). BNS. 5 November 2025. Retrieved 21 April 2026.
  27. ↑ "Eneba secures €10 million loan". Mobidictum. 8 November 2025. Retrieved 21 April 2026.
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