Economics of Strategy
 | This article contains promotional content. (April 2024) |
 Hardcover, 6th edition | |
| Language | English |
|---|---|
| Subject | Business strategy, economic theory |
| Genre | Non-fiction |
| Publisher | John Wiley & Sons |
| Publication date | September 4, 2012 (6th edition) |
| Publication place | United States |
| Media type | Print, e-book |
| Pages | 560 pp. |
| ISBN | 978-1118273630 |
Economics of Strategy is a textbook by David Besanko, David Dranove, Scott Schaefer, and Mark Shanley. The book offers an economic foundation for strategic analysis.[1] The text was initially published in 1996 by John Wiley & Sons and, as of 2017, available in its seventh edition.The Economics of strategy, 5th édition has been translated into French by Thierry Burger-Helmchen, Julien Pénin and Caroline Hussler, under the title "Principes économiques de stratégie[permanent dead link]", edited by DeBoeck.
Overview
[edit]This influential business book provides a detailed and comprehensive text offering a link between economic theory and business applications. The book uses economic theory to discuss and to quantify popular concepts of modern business strategy.[2] The text is technical in its approach but accessible due to its numerous real-world examples. Key economic principles discussed include economies of scale, economies of scope, transaction-cost economics, market entry, and commitment and agency issues.[3]
Sections
[edit]- Part One centers on the boundaries of the firm;
- Part Two discusses competition;
- Part Three focuses on positioning and sustaining advantage; and
- Part Four covers the interface among the theory of the firm, organization design, and business strategy.
See also
[edit]References
[edit]- ↑ "Economics of Strategy, 6th Edition". wiley.com. Archived from the original on 2014-03-06. Retrieved 2015-05-07.
- ↑ "Economics of Strategy". bol.com. Retrieved 2015-05-08.
- ↑ Zitz, A., Economics of Strategy, 7th Edition By: David Besanko, David Dranove, Mark Shanley, and Scott Schaefer. Notes By: Anton Zitz, accessed 28 April 2024