Draft:Yes Securities
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Submission declined on 26 May 2026 by Thilsebatti (talk).
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| Type | Subsidiary |
|---|---|
| Industry | Financial services |
| Founded | March 14, 2013 |
| Headquarters | Mumbai, Maharashtra, India |
Key people | Anshul Arzare (Managing Director & CEO) Amar Ambani (Executive Director) Rajeev Mathur (Chief Business Officer) |
| Revenue | ₹ 341.9 crore (FY2024)[1] |
| ₹ 38.9 crore (FY2024)[1] | |
| Total assets | ₹ 1285.5 crore (FY2024)[1] |
| Parent | Yes Bank |
| Website | www |
Yes Securities (India) Limited (YSIL) is an Indian financial services company headquartered in Mumbai, Maharashtra. Established in 2013, the company is a subsidiary of Yes Bank.[2] The firm offers a wide range of capital market services, including retail and institutional broking and wealth management.
The company is registered with the Securities and Exchange Board of India (SEBI) and holds memberships with the National Stock Exchange of India (NSE), BSE, and Multi Commodity Exchange (MCX). It also functions as a depository participant with both NSDL and CDSL.[3]
History
[edit]Yes Securities (India) Limited was registered on March 14, 2013, under the Companies Act, 1956. Initially established as a subsidiary of Yes Bank, the company was designed to provide the bank's clients with integrated investment services.[1] Since its inception, the company has expanded its operations from retail-focused brokerage into institutional equities, investment banking support, and alternative investment funds. In 2025, the company introduced its digital trading platform, OMNI, to facilitate market access for retail investors.[4] In May 2026, the National Stock Exchange of India (NSE) issued a three-month restriction on the company regarding new client onboarding alongside a ₹2 lakh penalty relating to upfront and peak margin compliance violations, which the company noted would have no material impact on its broader financial or operational activities.[5]
Operations and Services
[edit]The company operates across three primary divisions: retail, institutional, and wealth management. It is governed by multiple SEBI registrations, including those for research analysis.
Retail Broking
[edit]The firm offers a "3-in-1" account structure integrating banking, demat, and trading services. This integrated platform allows retail clients to trade in equities, derivatives, mutual funds, and IPOs. The retail segment also offers access to 54EC Bonds and digital financial health assessment tools such as FinScore.[4]
Institutional Equities
[edit]The institutional segment focuses on providing trading execution and equity research to large-scale investors. The firm regularly publishes research reports and initiates coverage on various sectors within the Indian economy, including consumer goods and banking.[6]
Wealth Management
[edit]The wealth management division caters to High Net-Worth Individuals (HNI) and Ultra-HNI clients. It manages SEBI-registered Category III Alternative Investment Funds (AIFs), such as the Alternate Alpha Plus Fund and Wealth Maximiser AIF. Additionally, the segment provides digital estate planning services through its e-Will platform.[3]
Financial Literacy Initiatives
[edit]Yes Securities maintains several engagement programs aimed at fostering financial awareness and investor education.
WongaWits
[edit]WongaWits is a finance and stock market quiz competition targeting college students and aspiring management professionals. The initiative includes inter-college quizzes and a Learning Management System (LMS) that provides multi-module financial education. In 2024, the program was recognized for its outreach through broadcast and grassroots engagement.[7]
The Wize Whispers
[edit]The Wize Whispers is a monthly comic series designed to introduce financial concepts to children and early teens. Featuring the character "Mr. Turt," the series explains topics such as banking, compounding, and insurance through storytelling and infographics.[8]
Wellness and Fitness Initiative
[edit]Yes Securities Cyclothon ’25
[edit]The Cyclothon ’25 is a wellness initiative organized by the company with Striders Miles Pvt Ltd serving as the event partner. Held in Mumbai on November 9, 2025, the event was themed “Stronger Legs, Longer Life.” The initiative aligns the company’s “Invest Karo Apne Style Se” brand philosophy with physical well-being through the tagline “Pedal Karo Apne Style Se.” The event drew over 3,000 participants and highlighted the physical benefits of cycling, such as improved balance and stability.[9]
Corporate Social Responsibility
[edit]The company's CSR activities focus on rural development and long-term sustainability.
- Rural Livelihoods: In Barwani district, Madhya Pradesh, Yes Securities partnered with the YES Foundation to support 800 small and marginal tribal farmers from eight villages. The project focuses on sustainable farming, climate-resilient agriculture, and empowering women self-help groups (SHGs) through the establishment of pulses units.[10]
Awards and Recognition
[edit]- ET Brand Equity Kaleido Awards 2025: Bronze in the “Key Person – Every Team Member Matters” category.[11]
- Golden Mikes Awards 2024: Best Use of Sponsorship in an On-Air/On-Ground Radio Campaign for WongaWits.[12]
- Brand Storyz Awards 2024: Gold for Best Educational Content (The Wize Whispers).[13]
- BFSI Marketing Awards 2024: Silver for the "Most Effective Launch/Relaunch Campaign" for Chlorophyll Premium Research Service.[14]
References
[edit]- ^ a b c d "Rating Rationale: Yes Securities (India) Limited". CRISIL Ratings. 2025-08-18.
- ^ "Yes Securities Elevates Anshul Arzare as CEO, Amar Ambani as Executive Director". CNBC TV18. Retrieved 2026-05-13.
- ^ a b "Rating Release: Yes Securities (India) Limited" (PDF). CARE Ratings. 2024-12-26.
- ^ a b "Yes Securities' OMNI App Brings Smarter, Faster Demat Account Access to Retail Investors". The Tribune. 2025-11-19.
- ^ "NSE bars new client onboarding at YES Securities for 3 months, imposes ₹2 lakh penalty". The Economic Times. 2026-05-27.
- ^ "Yes Securities Initiates Coverage on Metro Brands, Campus Activewear, Bata India". Moneycontrol. 2024-05-15.
- ^ "Yes Securities Set to launch WongaWits Season 2". ANI News. 2025-09-12.
- ^ "Wize Whispers Quiz: Yes Securities Launches Financial Literacy Initiative for Children". The CSR Journal. 13 November 2024. Retrieved 2026-05-13.
- ^ "Yes Securities hosts its first Cyclothon in Mumbai". afaqs!. 2025-11-14.
- ^ "Yes Securities Aims to Boost Income of 800 Farmers via CSR Initiative". NewsVoir. 2024-10-17.
- ^ "Kaleido Awards 2025 Winners". The Economic Times. Retrieved 2026-05-13.
- ^ "Golden Mikes 2024 Winners". exchange4media. Retrieved 2026-05-13.
- ^ "Brand Storyz Awards 2024 Winners". afaqs!. Retrieved 2026-05-13.
- ^ "BFSI Marketing Summit & Awards 2024 Winners". E4M Events. Retrieved 2026-05-13.
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