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Draft:Viberate

From Wikipedia, the free encyclopedia
  • Comment: Please rewrite from scratch without the use of LLMs. Helpful Raccoon (talk) 04:43, 5 June 2026 (UTC)

Viberate
TypePrivate
IndustryMusic industry, music technology, music analytics, data analytics, music intelligence, software as a service
Founded2015; 11 years ago (2015)
FounderUroš Umek, Vasja Veber, Matej Gregorčič
Headquarters
ProductsMusic analytics software
Websitehttps://www.viberate.com/

Viberate is a Slovenian music intelligence company founded in 2015 by electronic music producer Uroš Umek and his managers Vasja Veber and Matej Gregorčič.[1] Operating as a data and AI layer behind music analytics, the company connects artist discovery, audiences, playlists, tracks, streaming, YouTube, and radio airplay into a unified platform.[2] It develops software for aggregating and analyzing music industry data across these channels.[1][2]

History

[edit]

Viberate was founded in 2015. According to CNN, the idea originated from Umek's experience as a performing artist and the limited availability of data for tracking career development in the music industry.[1]

In 2017, Slovenian business newspaper Finance listed Viberate among startups expected to affect the music industry following a redesign of its platform.[3]

In 2018, trade publication IQ Magazine reported that Viberate partnered with British musician Imogen Heap on a project involving live music and blockchain-based music services.[4]

In 2020, EDM.com reported that the company launched an analytics tool aimed at music professionals.[5] That same year, Festival Insights reported that Viberate compiled a public list of music festivals cancelled or postponed due to the COVID-19 pandemic.[6]

In 2021, Slovenian outlet 24ur.com reported that the company had developed an analytics tool for musicians and music industry professionals.[7] In 2022, CNN profiled Viberate as a Slovenian startup applying data analytics to the music industry, describing it alongside similar companies including Chartmetric, Soundcharts, and Songstats.[1]

Platform

[edit]

CNN reported in 2022 that Viberate's platform gathered data from streaming services, ticket vendors, and radio stations, presenting it as online profiles and dashboards for musicians, including chart rankings, social media engagement metrics, and audience demographics.[1] The company's own platform describes tools covering services including Spotify, YouTube, TikTok, Apple Music, SoundCloud, and Shazam.[2][8][9]

Music Business Worldwide reported in 2023 that the company launched an emerging artist chart intended for use in artist discovery by music industry professionals.[10]

Industry context

[edit]

CNN quoted MIDiA Research analyst Tatiana Cirisano on the broader role of music analytics in decisions around releases, marketing, and talent scouting, placing Viberate within that wider industry trend.[1] Music Business Worldwide has also covered Viberate in the context of how streaming and audience data are used by A&R teams and other music industry professionals.[11]

References

[edit]
  1. ^ a b c d e f Alldridge, Megan (9 February 2022). "'Data is the new gold': A Slovenian company wants to be the IMDb of the music industry". CNN. Retrieved 27 May 2026.
  2. ^ a b c "Music Analytics by Viberate". Viberate. Retrieved 27 May 2026.
  3. ^ "Prenovljeni Viberate med 8 startupov, ki bodo spremenili glasbeno industrijo". Finance (in Slovenian). 27 June 2017. Retrieved 27 May 2026.
  4. ^ "Imogen Heap partners with Viberate". IQ Magazine. 2 February 2018. Retrieved 27 May 2026.
  5. ^ Heffler, Jason (23 September 2020). "Viberate Launches New Music Analytics Tool". EDM.com. Retrieved 27 May 2026.
  6. ^ "Viberate collates list of cancelled and postponed festivals". Festival Insights. 26 March 2020. Retrieved 27 May 2026.
  7. ^ Divac, Tanja (30 November 2021). "Viberate: Slovensko podjetje ustvarilo analitsko orodje za glasbenike". 24ur.com (in Slovenian). Retrieved 27 May 2026.
  8. ^ "Song Analytics by Viberate". Viberate. Retrieved 27 May 2026.
  9. ^ "Playlist Analyzer by Viberate". Viberate. Retrieved 27 May 2026.
  10. ^ "Viberate claims new Emerging Artist Chart will bring increased speed and precision to discovering new talent". Music Business Worldwide. 4 May 2023. Retrieved 27 May 2026.
  11. ^ "Viberate publishes research on how music industry professionals, including A&Rs, use streaming services for artist discovery". Music Business Worldwide. 28 February 2024. Retrieved 27 May 2026.