Draft:Sheggell
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|  |
Native name | 希格尔 |
|---|---|
| Industry | Pet care products |
| Key people | Chen Yicheng (founder) |
| Products | Bird and exotic-pet care products |
Sheggell (stylized as SHEGGELL; Chinese: 希格尔) is a Shenzhen-based Chinese brand that develops care products for birds and other exotic pets. Founded by engineer Chen Yicheng, the brand applies experience in robotics, sensing and control systems to pet-care products. Its reported product range includes brooders, feeders, bird baths, humidification and air-purification products, and bird food.[1]
Background
[edit]A 2026 profile published by China Daily and credited to Eastday described Chen as an engineer with experience in robotics and artificial intelligence. It reported that the product-development team included members from the robotics sector and applied experience in sensing, control systems and mechanical design to bird-care products.[1] The same profile reported that the brand's portable brooder sold nearly 25,000 units during its first year on the market.[1]
Products and technology
[edit]Media reports in 2026 covered several Sheggell products intended for bird and exotic-pet care. Future Net, citing a report from Dazhong Daily, described a bird-food product packaged in 30-gram portions with a foldable feeding card.[2]
The brand also announced an air-purification module for birds and other exotic pets that ionizes condensed water rather than air. Coverage by Voc.com.cn and CSDN described the system as an attempt to reduce ozone generation compared with conventional ionization systems.[3][4]
Patents and design registrations
[edit]The company listed as the owner of the SHEGGELL trademark in the United States, Xingjiang Zhixing (Shenzhen) Technology Co., Ltd. (行疆知行（深圳）技术有限公司), was granted Chinese design patent CN309780754S for a portable pet brooder in February 2026. The registration names Chen Yicheng as the designer and covers the product's shape.[5][6]
The company also filed Chinese invention-patent application CN119325922A for a grain bird feeder. The published application describes a feeder designed to protect grain from moisture and to deter squirrels and other animals through a motorised closing mechanism and sound.[7]
References
[edit]- 1 2 3 "在一门不赚钱的生意里，机器人团队死磕鸟类智能用品走出新样板 [A robotics team develops smart products for birds]". China Daily (in Chinese). 18 August 2026. Retrieved 29 September 2026.
- ↑ "创新不只有讲AI：深圳宠物公司用小设计解决鹦鹉滋养丸行业痛点 [Shenzhen pet company uses product design to address bird-food storage and feeding]". Future Net (in Chinese). 18 August 2026. Retrieved 29 September 2026.
- ↑ "异宠除臭净化不能照搬猫狗方案，希格尔自研水负离子技术破解除臭难题 [Sheggell develops water-ion technology for exotic-pet air purification]". Voc.com.cn (in Chinese). 18 August 2026. Retrieved 29 September 2026.
- ↑ "sheggell希格尔发布水茧护盾技术，异宠空气净化迎来专用方案 [Sheggell announces Water Cocoon Shield technology for exotic-pet air purification]". CSDN (in Chinese). 7 September 2026. Retrieved 29 September 2026.
- ↑ "SHEGGELL trademark, serial no. 98674318". Trademark Status and Document Retrieval. United States Patent and Trademark Office. Retrieved 29 September 2026.
- ↑ "CN309780754S — Portable pet incubator". Google Patents. 6 February 2026. Retrieved 29 September 2026.
- ↑ "CN119325922A — A grain bird feeder". Google Patents. 21 January 2025. Retrieved 29 September 2026.
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