Draft:Shapermint
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Submission declined on 15 July 2026 by ChrysGalley (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
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Comment: AI generated advertisement - we can't accept such submissions. ChrysGalley (talk) 12:43, 15 July 2026 (UTC)
Shapermint is an American direct-to-consumer apparel company specializing in shapewear, bras, leggings, and intimate apparel. The company was founded in 2018 and operates primarily through e-commerce.[1]
History
[edit]The company was founded in 2018, selling exclusively online on its own website. Over time, it expanded to sell on other platforms such as Amazon, and expanded into physical retail through partnerships with Nordstrom, Belk,[2] and Walmart.[3]
During its first three years of operation, it sold approximately $250 million worth of shapewear products, capturing a 20% share of the United States women's shapewear market.[4][5]
Over the years, sales have also expanded to other countries such as Canada and the UK.[6][7]
Business model
[edit]Shapermint operates primarily as a direct-to-consumer retailer through its online platform. Its business model has been described as relying heavily on paid social advertising and influencer marketing.[1]
The majority of its monthly marketing budget is allocated to Facebook and Instagram advertising, with additional spending on Pinterest and YouTube.[1] Since 2024, the company has used an internal artificial intelligence advertising system called Altair to support content production and advertising performance.[8]
As part of its expansion, the brand also began selling its products in physical stores in partnership with retailers such as Nordstrom, Belk, and Walmart.
Products
[edit]Shapermint's product line includes bras, leggings, underwear, and shapewear—notably its own Shapermint Essentials collection[9]—available in sizes ranging from small to plus.[10]
References
[edit]- ^ a b c Monllos, Kristina (January 31, 2020). "DTC company Shapermint is spending 80% of its marketing budget on Facebook and Instagram". Digiday. Retrieved July 8, 2026.
- ^ Edelson, Sharon (August 31, 2022). "D2C Brand Shapermint Rolls Out To Brick And Mortar With Belk And Nordstrom". Forbes. Retrieved July 8, 2026.
- ^ "Walmart (WMT) Expands Shapermint". Yahoo Finance. Retrieved July 21, 2026.
- ^ Sternlicht, Alexandra (August 23, 2021). "How A 28-Year-Old Used Data To Sell $250 Million Of Shapewear Over Three Years". Forbes. Retrieved July 8, 2026.
- ^ "How Shapermint quietly took a fifth of the US shapewear market". Glossy. February 16, 2021. Retrieved July 8, 2026.
- ^ "Shapermint Expands to Canada with Comfort-First, Size-Inclusive Shapewear Collection". Retail Insider. July 2025. Retrieved July 22, 2026.
- ^ "US shapewear disruptor Shapermint launches online in the UK". FashionNetwork.com. Retrieved July 21, 2026.
- ^ "How Shapermint's proprietary AI ad tool is fueling profits". Marketing Dive. July 31, 2024. Retrieved July 8, 2026.
- ^ "Shapewear Essentials for the Perfect Outfit". CHCH. Retrieved July 22, 2026.
- ^ "I Finally Found a Shapewear Brand I Can Wear All Day". Glamour. February 27, 2026. Retrieved July 8, 2026.
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