Draft:Nuthouse Sports
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| Formerly | Coast Productions |
|---|---|
| Type | Private |
| Industry | Mass media |
| Founders | Julian Edelman Assaf Swissa |
| Key people | Rob Gronkowski (partner) Kyler Schelling (head of creative) Billy Griffin |
| Products | Podcasts, documentary film |
| Website | nuthousesports |
Nuthouse Sports (formerly Coast Productions) is an American sports entertainment company founded by former New England Patriots wide receiver Julian Edelman and Assaf Swissa. It produced the 2019 Showtime documentary 100% and produces the podcasts Games with Names and Dudes on Dudes with Gronk and Jules, the latter co-hosted by Edelman and Rob Gronkowski.[1][2]
History
[edit]Edelman and Swissa launched Coast Productions, a Boston-based company, in June 2019 alongside the Showtime premiere of 100%.[2][3] Before the launch, the pair had made comedic YouTube videos featuring Edelman, including "Burger Tyme" and "Smoothie Tyme".[3]
In April 2021, Edelman and Swissa signed a multi-year overall deal with ViacomCBS under the Coast Productions banner, covering scripted and unscripted development across divisions including Paramount+, Nickelodeon and Showtime.[4]
In August 2022, the company launched Games with Names, a podcast co-hosted by Edelman and comedian Sam Morril and distributed by iHeartMedia.[5][6]
In October 2024, Coast Productions was renamed Nuthouse Sports. The company was spun out of Superdigital, the creative agency founded by Swissa. Gronkowski joined as a partner, and the company launched Dudes on Dudes with Gronk and Jules with iHeartPodcasts. Coverage of the launch named Swissa, Billy Griffin and head of creative Kyler Schelling as part of the company's team.[7][1][8]
In September 2025, Dunkin' staged a "Nuthouse" promotional activation with Gronkowski and Edelman at a Massachusetts mansion.[9]
In April 2026, Edelman filed a lawsuit against Swissa in Suffolk County Superior Court, seeking a share of the proceeds from the 2025 sale of Superdigital to Accenture.[10][11]
Productions
[edit]100%
[edit]100% is a 2019 Showtime documentary about Edelman's recovery from a 2017 knee injury and his return to win the Super Bowl LIII Most Valuable Player award. It was written by Swissa, Edelman and Schelling, directed by Schelling and narrated by Michael Rapaport. The production was self-financed through merchandise sales. It premiered on June 28, 2019.[2][3]
Games with Names
[edit]Games with Names is a weekly podcast in which Edelman and Morril revisit notable sporting events with guests. Schelling serves as showrunner. Early guests included Peyton Manning, Paul Pierce and Michael Irvin.[6][5]
Dudes on Dudes with Gronk and Jules
[edit]Dudes on Dudes with Gronk and Jules is a weekly podcast co-hosted by Gronkowski and Edelman. Each episode profiles three figures from sports. It premiered on October 15, 2024, and is distributed by iHeartPodcasts.[8][1]
References
[edit]- 1 2 3 "'Gronk' Joins Nuthouse Sports And Launches Podcast With Fellow NFLer Julian Edelman". Podcast News Daily. October 15, 2024.
- 1 2 3 "Super Bowl MVP Julian Edelman, Assaf Swissa Launch Coast Productions With Showtime Injury Recovery Docu '100%'". Deadline Hollywood. June 3, 2019.
- 1 2 3 "Julian Edelman Using New Showtime Documentary To Launch Media Company". NESN. June 3, 2019.
- ↑ "Julian Edelman Joins 'Inside The NFL' On Paramount+ As Part Of ViacomCBS Overall Deal With Coast Productions". Deadline Hollywood. April 2021.
- 1 2 Bucholtz, Andrew (August 18, 2022). "Julian Edelman tells Brian Baumgartner he's starting a "Games with Names" podcast". Awful Announcing.
- 1 2 "Super Bowl MVP Julian Edelman Launches 'Games With Names' Podcast With Comedian Sam Morril". Podcast News Daily. Inside Radio. August 2022.
- ↑ Weprin, Alex (October 14, 2024). "Rob Gronkowski Gets Into Entertainment Biz, Joins Nuthouse Sports as Partner (Exclusive)". The Hollywood Reporter.
- 1 2 Kleinschmidt, Jessica (October 15, 2024). "Rob Gronkowski, Julian Edelman launch 'Dudes on Dudes' show". Awful Announcing.
- ↑ "Welcome to the NUTHOUSE: Dunkin's Massachusetts Mansion". Dunkin'. September 25, 2025.
- ↑ Lambert, Bryan (April 30, 2026). "Julian Edelman suing over claims he was exploited in Boston ad agency partnership worth $50 million". Boston 25 News.
- ↑ "Former Patriots star sues ex-business partner over $50M company sale". 98.5 The Sports Hub. May 4, 2026.
External links
[edit]Category:Mass media companies of the United States Category:Podcasting companies Category:Companies based in Boston Category:Mass media companies established in 2019