Draft:MuscleBlaze
| Industry | Fitness & wellness |
|---|---|
| Founded | 2012 |
| Founder | Sameer Maheshwari, Prashant Tandon |
| Headquarters | , India |
| Products | Sports nutrition, Dietary supplement, Bodybuilding supplement |
| Parent | Bright Lifecare Private Limited |
| Footnotes [1][2][3] | |
MuscleBlaze is an Indian research & development company in the field of sports nutrition, supplement, fitness & wellness founded in 2012. It is owned by Bright Lifecare Private Limited and headquartered in Gurugram, Haryana.
History
[edit source]MuscleBlaze was founded in August 2012 by Sameer Maheshwari and Prashant Tandon.[4][5][6]
Muscleblaze has partnered with cult fitness & blue tokai. MuscleBlaze sent some of their athletes in a fitness competition Hyrox in Mumbai, Maharashtra.[7] In December 2025, the company launched Gym wear fashion label, 'Z-Verse' which promotes India’s streetwear and fitness culture.[8]
International expansion
[edit source]MB expanded its operations to United States, Singapore and Saudi Arabia. In March 2025, it received the US patent.[9]
The company is also collaborated with Japanese manga anime franchise Naruto to provide its theme based products.[10]
Research & Development
[edit source]In July 2022, MB developed its patented home protein testing kit which helps in determining the content of protein in a protein supplement. As per the reports, it is world’s first protein testing kit which derives the actual protein content in any food product.[11]
In 2024, MuscleBlaze, under its parent company Bright Lifecare Private Limited, developed an Potentiated Ashwagandha roots compound with improved efficacy. The formulation was designed to provide a full spectrum of active constituents from ashwagandha roots, with the aim of enhancing its intended biological effects for consumers. The innovation was subsequently granted a patent.[12]
MuscleBlaze sponsored and published a clinical study evaluating its proprietary MB CreAmp (creatine monohydrate) formulation against conventional creatine monohydrate. The randomized clinical trial involved 32 healthy male volunteers. According to the company's published findings, MB CreAmp demonstrated higher bioavailability, improved absorption, and greater plasma retention compared with conventional creatine monohydrate.[13]
Recognition
[edit source]- Awarded 2024 Patent for Proteolytic Enzyme Composition[14]
Footnotes
[edit source]- y Gitte, Shrihari (2025). "A Comprehensive Study on the Usage of MuscleBlaze Creatine Monohydrate in India: Consumer Behaviour, Effectiveness, and Brand Trust". International Journal of Scientific Research in Engineering and Management. 09 (5): 1–9. doi:10.55041/IJSREM46745.
- Trehan, Anupam; Anand, Rachna; Kumari, Puja; Singh, Harinder; Soni, Neha; Madan, Ravij; Matta, Raman; Maheshwari, Sameer; Verma, Manoj K. (2025). "Enhanced Absorption and Safety of MuscleBlaze CreAMP™: A Comparative Analysis with Regular Micronized Creatine Monohydrate in Healthy Male Adults". Cureus. 17 (4) e81555. doi:10.7759/cureus.81555. PMC 11966180. PMID 40182172.
References
[edit source]- ↑ "A Case Study on Muscleblaze and Optimum Nutrition" (PDF). International Journal of Multidisciplinary Research in Science, Engineering and Technology. doi:10.15680/IJMRSET.2024.0712170 (inactive 12 August 2026).
{{cite journal}}: CS1 maint: DOI inactive as of August 2026 (link) - ↑ y Gitte, Shrihari (2025). "A Comprehensive Study on the Usage of MuscleBlaze Creatine Monohydrate in India: Consumer Behaviour, Effectiveness, and Brand Trust". International Journal of Scientific Research in Engineering and Management. 09 (5): 1–9. doi:10.55041/IJSREM46745.
- ↑ Trehan, Anupam; Anand, Rachna; Kumari, Puja; Singh, Harinder; Soni, Neha; Madan, Ravij; Matta, Raman; Maheshwari, Sameer; Verma, Manoj K. (April 2025). "Enhanced Absorption and Safety of MuscleBlaze CreAMP™: A Comparative Analysis With Regular Micronized Creatine Monohydrate in Healthy Male Adults". Cureus. 17 (4) e81555. doi:10.7759/cureus.81555. PMC 11966180. PMID 40182172.
- ↑ Sabharwal, Punita (16 October 2021). "The Healthtech Hero". Entrepreneur India.
- ↑ "India's top home-grown sports nutrition brand MuscleBlaze® completes 8 years of its journey". The Economic Times. 24 August 2020.
- ↑ "BSSS - THE BHOPAL SCHOOL OF SOCIAL SCIENCES" (PDF). bsssbhopal.edu.in.
- ↑ "HYROX Mumbai 2025: MuscleBlaze Athletes Dominate with Record-Breaking Wins". The Wire.
- ↑ "How Z-Verse by MuscleBlaze is tapping into India's growing streetwear and fitness culture". The Times of India. 11 December 2025.
- ↑ Koe, Tingmin (4 March 2025). "MuscleBlaze to ramp up global business as protein invention secures US patent". NutraIngredients.com.
- ↑ "MuscleBlaze launches India's first anime-fitness collaboration with Naruto-themed collector's edition". Moneycontrol.
- ↑ "MuscleBlaze launches its patented home protein testing kit, MB ProCheck". The Financial Express. 27 July 2022.
- ↑ Trehan, Anupam; Verma, Manoj Kumar; Gupta, Anurag; Anand, Rachna; Taneja, Gopal; Maheshwari, Sameer (27 March 2025). "Potentiated Ashwagandha roots compound with Improved Efficacy".
- ↑ Trehan, Anupam; Anand, Rachna; Kumari, Puja; Singh, Harinder; Soni, Neha; Madan, Ravij; Matta, Raman; Maheshwari, Sameer; Verma, Manoj K. (April 2025). "Enhanced Absorption and Safety of MuscleBlaze CreAMP™: A Comparative Analysis With Regular Micronized Creatine Monohydrate in Healthy Male Adults". Cureus. pp. e81555. doi:10.7759/cureus.81555.
{{cite web}}: CS1 maint: unflagged free DOI (link) - ↑ "MuscleBlaze Awarded Patent for Revolutionary Proteolytic Enzyme Composition – MB Enzyme Pro". The Print.
Category:Nutritional supplement companies established in 2012 Category:Nutritional supplement companies of India Category:Nutritional supplement companies Category:2012 establishments in Maharashtra Category:Indian companies established in 2012