Draft:Marketing Architects
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Comment: Please properly disclose any WP:COI with the subject before this is reviewed. Thanks. Sulfurboy (talk) 03:43, 21 July 2026 (UTC)Thanks for flagging this, and sorry I hadn't disclosed properly. I work at Marketing Architects and was asked to put this draft together as part of my job, so this counts as paid editing. I've added the disclosure to my user page per WP:PAID.
I tried to stick to independent sources the whole way through (Star Tribune, Ad Age, MediaPost, Chain Store Age, the Minneapolis/St. Paul Business Journal) and keep the tone plain rather than promotional, especially given the article was deleted once already under A7/G11. Happy to walk through any of the sourcing, fix anything that still reads as puffed-up, or just move to proposing edits here on talk instead of touching the draft directly, whatever works best on your end.
Ripplux (talk) 16:20, 21 July 2026 (UTC)
 | A major contributor to this article appears to have a close connection with its subject. (July 2026) |
| Type | Private |
|---|---|
| Industry | Advertising, Direct response TV |
| Founded | 1997 |
| Founder | Chuck Hengel |
| Headquarters | 601 Carlson Parkway, Suite 110 Minneapolis, Minnesota, United States [1] |
Key people | Angela Voss (CEO) Chuck Hengel (Executive Chairman) Brent Longval (CFO) Elena Jasper (CMO)[2] |
| Website | marketingarchitects |
Marketing Architects is an American advertising agency based in Minneapolis, Minnesota, specializing in television advertising, including connected TV and linear television campaigns. The agency was founded in 1997 by Chuck Hengel.[3][4]
History
[edit]In 2011, the agency formed Zoomworks, a subsidiary focused on developing and launching consumer products. By 2015, Zoomworks had launched or had in development more than 20 products, including the HurryCane walking cane and the Stuffies line of plush toys.[4][5]
In September 2015, the agency sold HurryCane, its first Zoomworks product to be sold, to Drive Medical, a manufacturer of durable medical equipment. HurryCane had generated about $50 million in sales since its 2012 launch, and Marketing Architects continued to serve as the brand's advertising agency under the new owner.[4][6][7]
In January 2023, Chuck Hengel stepped down as chief executive after 25 years in the role and moved into the position of executive chairman. Angela Voss, previously the agency's chief client officer, succeeded him as CEO.[8][3]
Later that year, the agency introduced Annika Streaming, a platform for buying connected-TV and streaming advertising inventory, built on an earlier linear-television buying platform the agency had developed.[9]
Clients and campaigns
[edit]Trade publications have reported on advertising campaigns the agency produced for clients including kitchen retailer Sur La Table, described as the retailer's first national television campaign,[10] and apparel retailer J.Jill.[11]
Awards
[edit]A campaign the agency produced for the estate-planning company Trust & Will was awarded first place in the television category at MediaPost's Planning & Buying Awards in 2025.[12] The agency's in-house podcast, The Marketing Architects Podcast, received Distinction awards in the Business-to-Business and Business series categories and an Excellence award in the Professional Services series category at the 2026 Communicator Awards, an awards program operated by the Academy of Interactive and Visual Arts.[13]
References
[edit]- ^ "Contact". Marketing Architects. Retrieved July 20, 2026.
- ^ "Leadership Team". Marketing Architects. Retrieved July 20, 2026.
- ^ a b Sego, Alyxandra (January 19, 2023). "TV agency Marketing Architects names Angela Voss CEO". Minneapolis/St. Paul Business Journal. Retrieved July 20, 2026.
- ^ a b c St. Anthony, Neal (September 4, 2015). "Marketing Architects sells first of concept-to-product companies it developed". Star Tribune. Retrieved July 20, 2026.
- ^ "Stuffie: A Holiday Hit". Twin Cities Business Magazine. February 8, 2013. Retrieved July 20, 2026.
- ^ Kennedy, Clare (September 10, 2015). "Agency-turned-product developer sells its cane business". Minneapolis/St. Paul Business Journal. Retrieved July 20, 2026.
- ^ Snyder Bulik, Beth (September 8, 2015). "Meet the Minneapolis Shop That Created the HurryCane". Ad Age. Retrieved July 20, 2026.
- ^ McClellan, Steve (January 29, 2023). "CEO Switch at Minneapolis Agency Marketing Architects". MediaPost. Retrieved July 20, 2026.
- ^ Lukovitz, Karlene (October 9, 2023). "Marketing Architects Opens Platform for CTV Performance Campaigns". MediaPost. Retrieved July 20, 2026.
- ^ Russell, Zachary (October 2, 2025). "Sur La Table in advertising first". Chain Store Age. Retrieved July 20, 2026.
- ^ Mahoney, Sarah (May 21, 2025). "Style for Grownups: J.Jill Tells a New Story on TV". MediaPost. Retrieved July 20, 2026.
- ^ "Planning & Buying Awards: Winners". MediaPost. 2025. Retrieved July 20, 2026.
- ^ "Winners Gallery: The Marketing Architects Podcast". Communicator Awards. 2026. Retrieved July 20, 2026.